Marasil mall presentation
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Fragos S.A. is a Greek children's fashion company founded in 1987 that designs, manufactures, and sells children's clothing and other apparel. It operates over 600 retail stores across Europe and has expanded internationally. The company aims to provide high quality, fashionable clothing for children at affordable prices. It focuses on expanding its retail network, partnering internationally, and managing its supply chain and distribution efficiently.
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Marasil mall presentation
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- 2. For more than 24 years, their smile has been for us a source of inspiration and creation. For more than two decades now, we have been at the center of childrens fashion. Fragos S.A. was founded in 1987 and has since then been active and successful in the field of childrens wear design, manufacture and retail operations. Today, the heart of our company along with the heart of childrens fashion, beat in a privately owned building at 423 Vouliagmeni Avenue in downtown Athens, Greece where our Head Offices are housed. *
- 3. Creative Collection Young and dynamic image Good Prices at High Fashionable Quality Brand Fresh & New * Image
- 4. Our goal is to expand our distribution Retail Shops network as a European brand in the international fashion kids mass market. *
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- 6. PRESIDENT & CEO BUSINESS FINANCE & CUSTOMER DEVELOPMENT RETAIL W/S MARKETING MIS LOGISTICS SERVICE 1. DESIGN 2. PRODUCTION International Market Expansion CLEAR ROLES IN EACH * DEPARTMENT 6
- 7. For boys & girls For infants to 16 years old children From casual dressing to evening dressing! *
- 8. An exceptional Growth with Leading Brands 600 750 POS 800 700 500 627 stores 20.0 M 600 400 630 POS 18.6 M 500 300 400 550 POS 18.5 M 300 200 480 POS 200 17.8 M 100 100 17.0 M 0 0 2004 2005 2006 2007 2008 8 *
- 9. * We design, produce and distribute the cr竪me de la cr竪me of valued childrens fashion clothes, and other childrens apparel products for the modern customer who has demands on quality and style, putting children in the role of the everyday protagonist. * This protagonist is our favorite client, the one we love, the one we serve, the one who is destined to become a leader, the one who reflects our own passion and our own lifestyle. * We consider childrens fashion an expression. Fashion trends, are applied to the stylistic needs of the contemporary child with the strictest quality specifications. * From the style, to the cut, the fabrics, the stitching and the accessories, they are all worked and reworked to their minutest details. *
- 10. The right at the right price product of good quality in the right quantity at the right moment in the right place Our means A supply policy in short circuit Reactive and creative supplier A high-performance information system Expertise in product range management Efficient distribution procedures A high-performance logistics * 10
- 11. Development of Distribution Networks Unique & Profitable Modern Relevant & International Partnerships Managing distributions technics Short Circuit process Logistics data proccessing. Answering at the consumer requirement Trendy Accessibility Good Value for quality & money. Developing a know-how in the management partnerships. 11 *
- 12. Newborn up to Kid of 0 16 years 60 Retail Unique Stores & Concept 700 W/S POS Branded 1.000.000 Products pieces sold 450.000 visitors * 12
- 13. Our Franchising strategy worldwide provides the Franchising" rights to a Local Investor establishing a pilot store and then expands network in his/her market acting as the exclusive Master Franchisee. Start with 1-2 pilot Retail Shops. Sole Franchisee are also welcome. Requirements for Shop opening: -store space of min 100 sq.m. -in high traffic area -vitrine length of 8 meters -no entry fees It is estimated that a Marasil Retail Store at 130 sq.m. achieves an annual sales turnover of 680,000 USD. *
- 14. Only good selling products are re-delivered to our shops. Non successful products are only delivered once in very small quantities and will not be ordered again. The clothes in the shops are the ones matching the best with our consumer tastes. We use marketing promotion to optimize our shop selling space: Adapted shop display to promote our best selling articles Promotion operation to push very good products Discount to get rid of the less good products and leave space for high potential products. We have one department focusing only on our shop stock management: each product performance is analyzed every week for each shop, thanks to our strong IT system and product management tools. Our rule: to allocate the maximum of our shop space only for the best products *
- 15. Full Colored & Black and White Pages, Product Presentations in Women Magazines and Special Editions for the Child * 15
- 16. Promotional Material for our Retail Shops (catalogues banners stands bags) * 16
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- 18. Marasil - Drama Marasil - Glyfada Marasil - Halkida Marasil - Lamia Marasil - Cyprus Marasil - Italy * Shops
- 19. Notos Galleries - Athens Tiffany Mall - Cyprus Pantheon Plaza - Larisa Avenue - Marousi Athens Heart - Tauros Dubai Mall - Dubai H.A.E. * Shops in Malls
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- 41. To Increase your Sales Revenues within Total Category To To Upgrade improve the your total Profitability baby & kids within Category Total Category To offer to Consumers a Modern, Fashionable, Stylish, Quality European brand at affordable Price *
- 42. We strongly believe and support intl business partnerships in a win-to-win business relationship! caring for a better world for kids. Fragos s.a. www.marasil.gr / www.mandarino.gr For more information: Themida Drivala, Kountouriotou 108, Pireus, GREECE , T(+30) 210-4225424, international@easyfranchise.gr www.marasil.gr