Building A Pr Campaign Review 3
Download as PPT, PDF
0 likes289 views
The document outlines short and long-term objectives for a law firm including improving skyscraper and landing page designs, personalization, and interactivity. It recommends revising website designs and adverts, reclassifying news categories, and conducting a visitor survey. Downloadable survival guides were created based on analytics. Long-term strategies involve creating more guides, RSS feeds, and blogging to establish the firm as a legal resource. The results section notes collaboration went well while client issues and measuring impact did not.
Building A Pr Campaign Review 3
- 1. Short-term Objectives Improve the design of skyscrapers Improve the design and content of landing pages / 21/09/09
- 2. Long-term Objectives Information optimisation Personalisation Login portals Blogging/comment Interactivity/personalised content / 21/09/09
- 3. Recommendations Reshaping. Google analytics, and calming grand ideas Money time Working with Muckle and redefining objectives Web log files / 21/09/09
- 4. Implementation Revise the Design of Adverts Website layout and design revisited Re-classify News Categories Survey on Website visitors Downloadable Survival kits Long-term strategy / 21/09/09
- 5. Survey on Website visitors What did results say? Give people what they might not think they want! Nothing extraordinary about the website / 21/09/09
- 6. 油
- 7. Satisfaction was seen amongst visitors but comments seemed to suggest that this went no further. We felt that this was not satisfactory, given the intense competition for visitors attention, and eventually their business. A brief search for rival law firms confirmed this disatisfaction
- 8. Downloadable Survival kits Sample Divorce survival guide: designed due to google analytic results Giving people what they want, privately Turning Muckle into a resource (google example) / 21/09/09
- 9. Long-term strategy Sample principles apply. Keep going More survival guides (depending on popularly searched terms) Subscribable RSS feeds Blogging/Comment Editorial and features, reputation and no quick solutions- typical PR/advertising tension / 21/09/09
- 10. Result of the project What went well? Working together, getting results What did not? Client issues, getting things moving, suggestions, web log files, difficulty in measuring results / 21/09/09
- 11. THANK YOU! / 21/09/09
Editor's Notes
- #12: Images of adverts