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Is it possible to determine if the business idea you have will succeed or fail? Nothing is guaranteed but you can reduce your risk through the tactics outlined in this presentation. Diffactory CEO and Founder, Kevin Oldham, discusses the importance of research and quantifiable metrics when developing your business model. Gleaning from Peter Thiel's book "Zero to One" and Nir Eyal's "Hooked" Kevin injects his experience building multiple marketing companies along with his mentorship to startup founders through his involvement with BetaBlox, a Kansas City business accelerator.Read less