business works
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Amazon's technology infrastructure is entirely Linux-based and encrypts customers' credit card and personal information for security. Small sellers use Amazon Marketplace, zShops, or Auctions to sell new or used goods at fixed prices or through auctions. Amazon Advantage allows sellers to store inventory in Amazon warehouses and lets Amazon handle transactions. Amazon's marketing is efficient at self-promotion through recommendations and data collection on customer purchases and gift recipients. Amazon Services provides e-commerce solutions to potential competitors, which could shift Amazon's focus from retail to technology services over time.
business works
- 1. How Amazon Business Works S1200103 Yusuke Suzuki
- 2. Contents Amazon Technology Amazon E-Commerce Amazon Tools, Marketing and Community
- 3. Amazon Technology The massive technology core that keeps Amazon running is entirely Linux-based. Amazon's sales volume means that hundreds of thousands of people send their credit card numbers to Amazon's servers every day, and security is a major concern.
- 4. Amazon Technology In addition to automatically encrypting credit card numbers during the checkout process, Amazon lets users choose to encrypt every piece of information they enter, like their name, address and gender.
- 5. Amazon E-Commerce Small sellers of used and new goods go to Amazon Marketplace, Amazon zShops or Amazon Auctions. At Marketplace, sellers offer goods at a fixed price, and at Auctions they sell their stuff to the highest bidder.
- 6. Amazon E-commerce Amazon Advantage is a place where people can sell new books, music and movies directly from the Amazon warehouse instead of from their home or store. Sellers ship a number of units to Amazon, and Amazon handles the entire sales transaction from start to finish.
- 7. Amazon Tools, Marketing and Community Amazon's marketing structure is a lesson in cost-efficiency and brilliant self-promotion. A recent development in customer tracking actually collects information on people who may have never visited Amazon.com. Amazon's gift- giving recommendations collect data on the stuff you buy for other people.
- 8. Amazon Tools, Marketing and Community Amazon Services is building complete e- commerce solutions for companies that are potential Amazon competitors, leaving open the possibility that Amazon will ultimately head in the direction of technology service over retail sales.