Rubio Memorial Services aims to provide high-quality yet affordable funeral and cremation services to its community while honoring the sacred lives of those who have passed and leaving a greener world. Some of its key initiatives include offering fair prices, recognizing centenarians with awards and assistance, providing free funerals to employees of 20+ years, encouraging employee volunteerism, reducing environmental impact, discounts for D鱈a de los Muertos, educating the public on end-of-life issues, and giving free funerals to those who died serving the country.