Buss 1 technique overview
- 1. Buss 1
- 2. Structure + Timing 60 marks in 75 minutes 40 % of AS Mark = 20 % A Level Skim Read Case Study (2-3 mins) make a mental note: Product or Service + USP? Industry + Competition + market conditions? Target market ? Characters + background + experience? Evidence of research?
- 3. SWOT Box Strengths Weaknesses Within the business now Creates and develops issues Opportunities Threats Outside the business in the future Creates opportunity for evaluative tone
- 4. Section A: 20 marks Short Answer Definition (2 Marks) Calculation (3 marks) Explanation (6 marks) Interpretation? (5 marks?) 16 + is a target level Work through carefully within time guide Always add to swot box when thoughts occur
- 5. Definitions Clear and concise Addressing every word in the term Giving an example where possible in the context of the case study Eg Fixed costs are payments related to inputs which do not vary with output eg Tonys rents paid on the caf辿
- 6. Calculations Equation written out Workings Answer underlined + units
- 7. Explanation Define the key term in the question Have two distinct separated issues, identified and applied to the context of the case study Link clearly to question set Separate each issue with a paragraph
- 8. Section B 3 questions 40 marks 2a: 10 mark analyse 2b + 2c: 15 mark analyse and evaluate (x2) Take key concepts form question and place at top of case study Re-read case study carefully Use a symbol system to identify parts of case study relevant to each topic Start thinking how sections link together Always add to swot box when thoughts occur
- 9. Question 2a: Analyse 10 marks Define key concept Identify one issue and develop a causal chain in context Identify second issue and develop causal chain No need to conclude
- 10. Question 2b + 2c: Analyse and Apply Gan+Gap=L5=10 marks Define key concepts clearly and concisely Argue on one side of issue linking steps with connectives The reason why I feel why location A was right.. Because Leading to Therefore As a result of This means that As a consequence of Hint a evaluate where appropriate However This depends on Separate argument with paragraph and argue on other-side (counter argument) Use SW in SWOT box to develop thoughts
- 11. Clear conclusion =E3 = 5 marks Judgement + justification Judgement Use the words from the question to give focus overall I agree/disagree Justification Explain why you have made this decision Use evidence to support your view Significance is important Which is the stronger argument and why because is a good work to use Objectives and motives of the entrepreneur are a good sources of evaluation Suggest limits on your assessment it depends on Use OT in swot box the develop thoughts Competition? Technology? Economy? Social change? Environmental issues?