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Start like a Startup By Siddharth Talwar
- 1. Start Like a Start Up India Fund II Presented by a guy who hasnt done it any other way IRE 2013 Start As A Start Up 1
- 2. Most offline entities look @ the Internet as an extension of current business VS Starting a new Business IRE 2013 Start As A Start Up 2
- 3. Every new POS thus far has required the same base level strategy IRE 2013 Start As A Start Up 3
- 4. Now consider, not a new POS, but a new Industry IRE 2013 Start As A Start Up 4
- 5. Lets say you sell Garments today Tomorrow you want to sell Rocket Ships IRE 2013 Start As A Start Up 5
- 6. To NASA! IRE 2013 Start As A Start Up 6
- 7. Would you use the same: Governing principles? Strategy? Employees? Metrics? IRE 2013 Start As A Start Up 7
- 8. In fact, Before you start you might even do some research. IRE 2013 Start As A Start Up 8
- 9. The Internet is like a Rocket Ship Company! A different world IRE 2013 Start As A Start Up 9
- 10. Even kids can do this! 26 years old - $6 24 years old - $1 billion 25 years old 3.5 billion billion Finance / Strategy Product / Technology Business Development Mumbai Bengaluru Delhi IRE 2013 Start As A Start Up 10
- 11. But wait Sid! Is the Internet really that different? IRE 2013 Start As A Start Up 11
- 12. Well, Lets take a look IRE 2013 Start As A Start Up 12
- 13. Starting an Online Site: 1. Quick and Easy 2. Its Cheap 3. Not manpower intensive IRE 2013 Start As A Start Up 13
- 14. What does this mean: 1. You dont need expensive technology 2. You dont need massive infra 3. You dont need to many people IRE 2013 Start As A Start Up 14
- 15. But wait Sid! What do we need to start? IRE 2013 Start As A Start Up 15
- 16. 1. 24 hour Sales Cycle 2. National / International Reach 3. Collect Data not normally available 4. Look bigger than you actually are 5. Customers can promote your product so easily IRE 2013 Start As A Start Up 16
- 17. 1. All about crunching numbers 2. First you need to know what to collect (Good luck!) 3. Analyze 4. Act 5. Adapt IRE 2013 Start As A Start Up 17
- 18. Digital trail track online activity Time spent on site Page views Deal response Which products purchased / which not IRE 2013 Start As A Start Up 18
- 19. Leveraging Analytics What conditions lead to more sales and what actions do you need to take to make that happen? IRE 2013 Start As A Start Up 19
- 20. Adapting Getting away from doing things the way they were done Based on data you are collecting now! IRE 2013 Start As A Start Up 20
- 21. 1. Less Customer Contact 2. Customer has no touch / no feel 3. Trust issues 4. Less impulse buying IRE 2013 Start As A Start Up 21
- 22. So, as a running business, how do you plan your online strategy? IRE 2013 Start As A Start Up 22
- 23. Think about like starting a new business all together. IRE 2013 Start As A Start Up 23
- 24. 1. Study the marketplace / the industry 2. Hire the right people, not delegate to convenient people 3. Keep an eye on the finances 4. Test your ideas constantly 5. Be hyper critical 6. Stay focused IRE 2013 Start As A Start Up 24
- 25. But most importantly, realize that its very difficult to run a business IRE 2013 Start As A Start Up 25
- 26. So, can you imagine running two businesses at the same time? IRE 2013 Start As A Start Up 26