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The tech pieces by BK Birla
- 1. The Tech Pieces Birla – ZopNow http://bkbirla.in/
- 2. Agenda • Jokes • Intros • Even more stupid jokes • What is eCommerce • Understand all pieces in desi terms • How to decide what tech to use
- 3. Rules • I terrupt e I do ’t ha e a y slides • Sleeping is fine, snoring is not • I do ’t k o all the a s ers so I reser e the right to say I dunno. • I might not be able to reveal lot of data about my company • I am available for follow up discussions outside the hall after the session.
- 4. Run
- 5. Who am I? • IIT Kanpur ( entered and exited with great difficulty ) • Worked with Infosys and Amazon • CTO at Asklaila • Chief Music Officer at Bhoole Bisre Geet • Chief Food Officer at Potluck Restaurant • RJ with a radio station ( Radiowalla.in ) • Poet at large • A PJ artist • The only guy in shorts in this black suit conference
- 6. About my company • ZopNow started in Oct, 2011 • Our tag line – Be Lazy, Buy Easy • Online hypermarket • We stock over 7000 SKUs • Our customers come to us 3-4 times a month • 25+ SKUs in every order and Rs 1500 as avg basket size • Nandini Goodlife tetra pack milk is the most sold SKU • Fastest eCommerce company - We do 3 hr delivery in Bangalore of daily needs • Mobile orders are bigger compared to web orders
- 7. Let us start with a PJ • What comes after e-Commerce
- 8. F-commerce • Whe you do ’t get your e-Commerce right, all the F words come to your mind • Why the fruit tech guys charge so much • What the fruit do all these acronyms mean • Is eCommerce fruiting rocket science ( racket science ) • I have the best site and price but nobody comes here. What the fruit.
- 9. What is eCommerce after all • MISC - Massively Integrated Supply Chain • A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. • Key is optimizing it by controlling various aspects of it.
- 10. ZopNow timeslot issue • We operate on 4 slots – 9-12, 12-3,3-6,6-9 • Orders used be maximum in morning slot • Since this slot was the first slot for maximum duration of time • Leads to peaks and valleys in workload which leads to bad people utilization • 9-12 has lot of traffic on roads
- 11. ZopNow timeslot solution • Introduced 25% more Zoppies for 12-3 and 3-6 slot • The customers behavior completely changed after that • Changed customer behavior for business benefits • In next stage we will make it dynamic
- 12. Massively Integrated Supply Chain • Automation of all processes is just the beginning • They key is in understanding their inter play
- 13. Inventory Supplier Logistics Warehouse Mgmt Relations Platform Mgmt Ordering Content Customer Marketing Platform Mgmt Service Hosting / BI
- 14. Ordering System • AKA – website or phone • Understand what will work in your domain • Understand offline process, if any in that domain • Spend time in shops and see how customers interact with products • If you are on web, SEO is key • Eg. We did a visible shopping basket because number of “KUs is high’ • Lot of eCommerce companies are already doing 10% biz on mobile • Swayamvar Shopping
- 15. ZopNow Website
- 16. Content Management • AKA – Tujh main rab dikhta hai • Needed for SEO • Combine text, images and videos • Sharable content
- 17. Inventory Management – Key Aspects • AKA – Yahan wahan, kahan kahan, poonchho mat kahan kahan • Stock correctness • Inventory Analysis • Pilferage management • Auto Purchase Order generation to optimize margins and fill rates
- 18. Logistics – Key Aspects • AKA – Mera kuchh saaman, kisi ke paas pada hai • Outsourced vs Inhouse • Kms travelled per order and per Rs • Tell your customer where the order is
- 20. Marketing • AKA – Mere Karan Arjun aayenge • Why so many black suits? • SEO is the key but it will fall flat without technical depth • SEO is like walk-ins in off line world • Social – sharability of the content is key – Laziness Contest – Multi Tasking event • Landing Page optimizations • Promotions platforms
- 21. BBG Page
- 22. Lazy Knight
- 23. Supplier Relations • AKA – Arre tu boli thi, pichhle jumme ko • Understand who can supply how fast not just prices • Long run decisions have to combine both the factors
- 24. Warehouse Management • AKA – Dhoondho dhoondho re saajna, mere kaan ka baala • Just like mobile – incoming and outgoing • The idea is to stay for shortest period of time
- 26. Hosting • Once upon a time there used to be something alled “er er Roo • Cloud is like bachelors sharing a flat. • The rent gets shared and reduces cost. • All of a sudden some friends land up and you can still squeeze them in – elasticity. • And you hire a maid to manage all the dirty linen.
- 27. BI • AKA - Costly Common Sense • Usually used to justify what you think with data • Start with Excels • Excels can be connected to databases • There is a lot you can do with them • Use Google Analytics • Use online docs and forms
- 29. BI Dashboard
- 30. Customer Service • AKA – when the customer gets fruited • Use SAS solutions for tickets • Use cloud telephony – many numbers behind one number • Do it yourself for angry customers • Write personal mails • Do ’t outsour e if possi le
- 31. Key to Tech Decisions • Do ’t uild a la e high ay a d ride a i y le on that • The cost of the medicines is dependent on the doctor you choose • You o ’t lear thi gs i o fere e roo s, e out there • Use online docs/forms. • The best code is which is not written. • Spend money as you see revenue.
- 32. Four Stages of eCommerce Software • Stage 1 – Market places • Stage 2 – Hosted Solutions • Stage 3 – eCommerce platforms • Stage 4 – Actually write code
- 33. Disclaimer • All the characters depicted here are actual people I have met and advised and are not fictional. The people who have followed my advise are still cursing me and I am on the run.
- 34. Mrs Arora • Homemaker of 18 year exp • Can spend 5 hrs in a apparel shop without buying anything • Uses FB a lot but does not know much tech • Has very limited budget • Has lots of time as her kids take care of themselves now
- 35. Tech solution for Mrs Arora • Build FB community • Use online docs • Get into a niche • Spend time talking to your customers and build relations • Cost - Zero
- 36. Nature In a Bottle
- 37. Second to None
- 38. Mr Gupta • Runs a supari business for years • Inherited from parents • Knows all the suppliers in Rajsthan • Has deep relationship for them for decades • Does not use internet
- 39. Solution for Mr Gupta • Check out marketplaces first • Get used to the concept of selling online • Understand how to convey your value proposition • If market place gets traction, get into readymade platforms ( SAS )
- 40. The Shah boy • Rich father who has made lot of money • His father loves him enough that he can spend 1-2 cr on it • He knows a little bit of tech jargon
- 41. Solution for The Shah Boy • Get a technical partner onboard • Value your dad’s o ey
- 42. Abhinav dude • Passed out of NIT • Can generate 5 kgs of code in 5 mins • Knows so many buzz words
- 43. Solution for Abhinav dude • Do ’t rite ode • First see if existing options are good enough • Copy DB schemas if you decide to write code from open source platforms • Remember the best code is which is not written
- 44. Moral Science • Do ’t uild a te la e high ay to ride a i y le • Techies will convince you that a twenty lane highway is needed • Wrong doctor gives costly medicines • Use online docs/forms • Use SAS – software as a service • Cloud can prevent you from a rainy day • Do ’t take the rap fro te hies. Questio it. • Do ’t aste o ey. It takes a lot of effort to ear it.
- 45. Thanks Doors are open now Birla ZopNow.com