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C2C Rough Draft 2
- 1. Advertisement Performance Series Apple iPhone7 Release 2015-2016 http://xinfectionx.deviantart.com/art/Grunge-Apple-Logo-371102383
- 5. Revenue - 170billion Net Income 37billion 425 Retail Stores 98,000 employees Consistent Innovation
- 6. Experienced Artist 38.1k - Twitter 35k - Instagram 169k - Facebook Available for whole tour Edgy Appeals to target market
- 7. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. Apples Mission: Total Brand Awareness C2Cs Mission: Brand Awareness Through Lifestyle, Starting with the iphone7
- 8. Goggle, Amazon, & Microsoft Pre-Order Foxconn Steve Jobs Very Large Target Market Technology is becoming larger than ever Constant adaptations Considered a leader in the market
- 9. Newer products on the market Cheaper versions on the market Constant battle for new ideas Knock-offs Target Market Specific: Newest Applications Pictures Quality Sharing Abilities Connectivity Durability Affordability
- 10. Creation of Production Team Music Producer Extras Actors Directors Publication teams Human Resources Legal Team Public Relations On Set Directors Town hosts
- 11. Approximate cost for each show: Document of Event $2,000 Equipment (initial cost) ~$1,000,000 Travel (city to city) ~$2,000 Labor ~$5,000 DJ ~$5,000 Permits ~$2,000 Venue ~$2,000 ~$18,000 per city & ~$1,180,000 total
- 13. Permits Song Rights Rental Contracts Extra Contracts Third Party Use Construction Permits Noise Permits Distribution & Sale of Songs Sexual Harassment Training Breaching of Contracts Safe Codes Property Loss Property Damage Weather Film Permits
- 18. 20% higher pre-sale than iPhone6 Gain 8% of the target market (18- 24) Create Brand Awareness 3-5% of sales in other departments Create life long, brand loyal consumers Create a lifestyle brand for technology
Editor's Notes
- #3: Would you like to be a part of an exclusive group of people who get to be a part of history, get the newest technology, and see a free concert?
- #4: Of course everyone would, especially if one lives in a larger city. This is why we believe the iPhone 7 needs to push the normal advertisement tactics and go above and beyond other companies. The Nokia teamed up with deadmau5, a famous producer to put on a concert in London for the release of the Lumina. Apple has the advantage of taking this idea and traveling the united states with it. This is why we propose apple create a concert tour with the producing dj duo caked up to tour the country with 4d building projections and create classic apple commercials. Come with us & Join the party.
- #5: WHY do they need this advertising?! 18-24 target market for this campaign, young because they will stay loyal to the company for the rest of their lives, with other products and services.
- #6: Provide a company overview including the company mission statement and current market position.
- #7: Edgy, a new direction
- #8: Provide a company overview including the company mission statement and current market position.
- #9: Summarize the external market, the competition, and the business climate.
- #10: Explain what challenges this company faces that relates to how your proposal will help them meet this challenge.
- #11: Explain the effects of your solution on the companys operations, including staffing and other major expenses.
- #12: Answer how your proposal benefits the company in financial terms. The panelists will want to know How much does your idea cost? and What will the company gain from this? Answer these questions quantitatively using charts and graphs.
- #13: Address how to communicate this solution to your customers. Be creative.
- #14: Address any legal factors or implications based on this proposed solution.
- #15: Explain the ethical and socially responsible considerations you made.
- #16: The price of Apple stock has nearly doubled over the last 3-years. At the end of the trading day on September 13th 2011 the stock closed at a price of $54.95 a share. 3-years later on September 11th 2014 Apples stock reached a price of $101.43.
- #17: Explain the expected amount of time for the roll out of this solution. Provide a timeline as to when each stage will take place and any significant milestones that you will encounter. Talk about 5 or 6 of the highlights/benchmarks of your three-year timeline. The details are in your written proposal.
- #19: Explain how you will evaluate the success of executing of your strategy to ensure you strategy is on track. Provide slides explaining the benefits the company will receive from pursuing your project.
- #20: Summarize the reason for this proposed solution and why you feel this is the right fit for the business. Even looking forward from herethe apple watch, coming out early 2015, with a target market from ages 30 to fifty years of age, if we are able too hook the target market with this campaign, we will surely dominate the market within the next five years with the apple watch. This is why we are not simply creating a series of commercials, we are creating an experience, a lifestyle for iphone users that will continue on with them forever and create brand alliance.
- #21: Thank audience and open up the floor for questions.