CAPSTONE - Linkedin version
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1. The document discusses a concept for a new retail store that will feature products designed by emerging designers, temporary exhibitions, and an "ESpritz" bar to generate buzz. 2. The business model will involve limited series created by emerging designers with a focus on quality and craftsmanship in a less luxurious environment. Products will be accessories targeting the accessible luxury market. 3. Key risks include needing to build brand awareness, covering high initial investment costs, and potential issues with outsourcing or sourcing products that meet quality standards given uncertainty in the economic context. The innovative concept and Paris location are opportunities if marketing is effective.
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CAPSTONE - Linkedin version
- 1. e s p r i ts p r i t z my social drinking e s p r i t my social shopping i t a
- 2. THE IDEA The concept store? Retail Models where customers are provided with a full emotional and sensory experience. All items must be united around the concept store¨s Philosophy Concept stores predestination is to be Trend follower
- 3. THE IDEA What¨s different in this new one? Selected products by Emerging Designers Temporary Expositions Products first A Spritz Bar ＾ESpritz￣ will open Attracting people Generating ＾BUZZ￣ around the Store
- 4. THE BUSINESS MODEL The Offer No branded products Limited series created by emerging Designers Highest level of Craftsmanship and Quality Ambience less sophisticated and luxurious E-Spritz as adding meeting point and buzz generator Only Accessories ? Premium ? Accessible luxury
- 5. THE BUSINESS MODEL Who & Where: The Market Accessories Outperforming Accessible Luxury & Alternative to Luxury = Draining Market Shares
- 6. THE BUSINESS MODEL Who & Where: The Market Paris 2nd Fashion city Paris 1st destination for Travel shopping
- 7. VALUE ARCHITECTURE Organization and processes Sourcing Up & Down Stream PR Com&Events E-Spritz Sales Internal CRITERIAS ? Key processes directly controlled ? MAX Variable costs vs Fixed Prod. Dev. & Production HR Legal & Admin. IT Logistics Outsourced
- 8. VALUE ARCHITECTURE Resources and competences ? Design background ? Communication skills Networking proficiency ? Events organization ? Technical background ? Creativity oriented approach ? Knowledge of the European artisanal districts ? Store Mngt experience ? Team training and Mngmt capabilities ? Customer oriented
- 9. RISKS & OPPORTUNITIES HELPFUL To achieving the goals HARMFUL To achieving the goals Internalorigin (attributesofthe organization) ? Innovative concept not yet present into the market; ? Skilled people with long track in the sector; ? Product and purchasing experience upfront branding. ? Store name need to become known in the market; ? High initial investment to be amortize thorough important volumes; ? Outsourcing of several functions can result in a loss of control. Externalorigin (attributesofthe environment) ? Favorable Market trend for accessories in the chosen segment. ? Paris still one of the most influent cities in trends; ? High number of fresh an boiling designers full of creative ideas. ? Incertitude in the future economic context; ? Limited access to the needed funds; ? Complicated sourcing or not in line with quality requirements. RISKS LEVEL LOW SALES CREATIVE PROPOSAL <> STORE CONCEPT SUPPLY CHAIN EFFICENCY HIGHER STRUCTURE COSTS MARKETING EFFECTIVENESS DIFFUCULT FUNDING PLAN B-C-D´