Nestle and Greenpeace engaged in a social media battle in 2010. Greenpeace released a fake Kit-Kat commercial criticizing Nestle for palm oil and deforestation. Nestle tried to censor the video but it spread further online. Criticism of Nestle moved to their Facebook page, and their responses only made the situation worse by threatening to delete comments. Finally, a Nestle representative apologized for their mistakes and rudeness in handling the criticism online.
Video bloggers and streamers learning how to avoid someone elses mistakes ...DevGAMM Conference
油
Andrey Skochok, Blogger Relations Manager, Mail.ru Group
Practical guidance for running an advertising campaigns on YouTube and Twitch. Pros and cons of work with agencies. Review of advertising case studies on Youtube. Do bloggers always work for money? #MailRuPractice
Video bloggers and streamers learning how to avoid someone elses mistakes ...DevGAMM Conference
油
Andrey Skochok, Blogger Relations Manager, Mail.ru Group
Practical guidance for running an advertising campaigns on YouTube and Twitch. Pros and cons of work with agencies. Review of advertising case studies on Youtube. Do bloggers always work for money? #MailRuPractice