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Case Study Profsoft2009

Rhonda Lee
Rhonda Lee

Chris O'Reilly of ProfSoft contacted Mac + Lee to help connect with prospects and customers about recent developments in ProfSoft's software suite. Mac + Lee worked with ProfSoft to design a campaign involving webinars that reached over 250 health plans and uncovered interested prospects. The campaign helped spread awareness of ProfSoft's revised products and generated sales leads for ProfSoft to follow up on.

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When Chris OReilly, Director of Sales & Business Development for ProfSoft a leading provider of software solutions to the healthcare market needed to connect with prospects and customers in a timely manner he contacted Mac + Lee. The market for ProfSofts solution is highly saturated so Chris knew he needed a clearly defined strategy and seasoned sales people to speak with his prospects. ProfSoft wanted to communicate some recent developments in our software suite that directly address one of the major changes facing health plans today -- Patient Centered Medical Home. We needed to reach a large audience in a timely manner. But, more importantly, we needed a team with the ability to speak fluidly about our solution when engaging in conversation this was definitely not scripted calling, stated Chris OReilly. Mac + Lees team worked closely with ProfSoft in a strategy session to examine the current market conditions, discuss the current sales cycle, target audience, marketing collateral, lists, and service offering. The information from this session helped ML create effective messaging and positioning and to design a campaign that would effectively reach 250+ health plans. Three webinar events were planned one for customers and two for prospects. Through the course of the eight-week campaign Mac + Lee reached out to 250+ health plans across the country. The ML team was able to get 15% of these organizations to attend the webinars and, in addition, uncovered several prospects expressing an immediate interest in the newly evolved software. ProfSofts sales team is following up these A leads. We couldnt be happier with the results from the campaign. The news of ProfSofts newly revised product suite has reached the right audience at the right time. We are currently working with these organizations to bring them further along the sales cycle. Chris OReilly 33 Water Street E x e t e r, N e w H a m p s h I r e 0 3 8 3 3 1 603.580.2771 p 603.580.2774 f www.macandlee.com

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Case Study Profsoft2009

  • 1. When Chris OReilly, Director of Sales & Business Development for ProfSoft a leading provider of software solutions to the healthcare market needed to connect with prospects and customers in a timely manner he contacted Mac + Lee. The market for ProfSofts solution is highly saturated so Chris knew he needed a clearly defined strategy and seasoned sales people to speak with his prospects. ProfSoft wanted to communicate some recent developments in our software suite that directly address one of the major changes facing health plans today -- Patient Centered Medical Home. We needed to reach a large audience in a timely manner. But, more importantly, we needed a team with the ability to speak fluidly about our solution when engaging in conversation this was definitely not scripted calling, stated Chris OReilly. Mac + Lees team worked closely with ProfSoft in a strategy session to examine the current market conditions, discuss the current sales cycle, target audience, marketing collateral, lists, and service offering. The information from this session helped ML create effective messaging and positioning and to design a campaign that would effectively reach 250+ health plans. Three webinar events were planned one for customers and two for prospects. Through the course of the eight-week campaign Mac + Lee reached out to 250+ health plans across the country. The ML team was able to get 15% of these organizations to attend the webinars and, in addition, uncovered several prospects expressing an immediate interest in the newly evolved software. ProfSofts sales team is following up these A leads. We couldnt be happier with the results from the campaign. The news of ProfSofts newly revised product suite has reached the right audience at the right time. We are currently working with these organizations to bring them further along the sales cycle. Chris OReilly 33 Water Street E x e t e r, N e w H a m p s h I r e 0 3 8 3 3 1 603.580.2771 p 603.580.2774 f www.macandlee.com