And the Winners Are...Case Studies of Social Media Success Stories
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The document discusses the winners of various social media success categories from the 2013 social media and community conference, including funniest, fundraising, crisis, lessons learned, and alumni engagement. Colby College, University of Maryland University College, and Fairleigh Dickinson University were highlighted as winners for their innovative and engaging social media efforts. The document emphasizes the importance of presence and concrete results in social media promotions.
And the Winners Are...Case Studies of Social Media Success Stories
- 1. AND THE WINNERS ARE... Case Studies of Social Media Success Susan T. Evans, mStoner CASE Social Media and Community Conference 2013
- 2. THE CALL FOR ENTRIES ...the countdown to #casesmc
- 3. THE CATEGORIES Funniest (I laughed out loud at the very funny way we used social.) Fundraising (I got of bang for the buck (we raised a lot of money) on social.) Crisis (Social helped us survive a crisiswell.) Lessons Learned (How I screwed up on social.) Alumni Engagement (My use of social media was for alumni only.) Its Academic (I used social for an academics- or research-related purpose.)
- 4. MEET THE DECIDER BTW, I mostly decided to get rid of the categories.
- 5. Humble? Shy?
- 6. THERE WERE NO ENTRIES FOR... Its Academic Fundraising Lessons Learned
- 7. The plan for more entries... Fundraising | Lessons Learned | Its Academic
- 8. How the decider decided: You must be present to win.
- 9. How the decider decided: The more concrete, the better.
- 10. AND THE WINNERS ARE...
- 11. ALUMNI ENGAGEMENT The winner for this category is... Colby College
- 14. Our weekly talking about this for the page (usually around 300-400) peaked at 3,094. Our weekly total reach for the page (usually around 10-15K) peaked at 152,703. At one point, Twitter shut down our account because we were looking like spammers. Robert Clockedile #Colby200
- 15. FUNNIEST The winner for this category is... University of Maryland University College
- 17. 5,787 watched this Harlem Shake
- 18. University of Maryland University College is non- traditional in every sense of the word (international campus locations, online classes, courses conducted on military bases). Because our university and student body is non-traditional (working adults, active duty military students taking courses in war zones, etc), we have a dif鍖cult time engaging our alumni. Many universities were doing the Harlem Shake, but we did not have present student body to 鍖lm such a video. So, our Director of Alumni Programs had the of鍖ce of Advancement do the video. Sarah Conboy
- 19. THIS COULD HAPPEN TO YOU The winner for this category is... Fairleigh Dickinson University
- 26. There are still plenty of #fduproblems tweets, but the substance of the tweets is far less damaging to the University than they were before. College students wouldn't be college students if they didn't complain about term papers and exams and that is what makes up the majority of Dan Landau #fduproblems tweets now...
- 27. YOU GOT SOME? Fundraising | Lessons Learned | Its Academic
- 28. ITS ACADEMIC LESSONS LEARNED FUNDRAISING Anyone?
- 29. THANK YOU! Susan T. Evans Senior Strategist mStoner @susantevans