Caterpillar
- 1. Presented by: Anju, Carlos, Cassie, Lin, Rebecca, and Yuliang
- 2. Early Growth Expansion Presented by Anju
- 3. Early Growth Started in 1883 in Stockton, California as "Stockton Wheel Company" Founded by the Holt Brother 1905- first major public contract, the San Francisco Cable Car 1909 opened a second plant in Peoria, Illinois Aided the US and their allies in WWI Merged with C.L. Best Tractor Company to from Caterpillar Tractor Company in 1925
- 4. Expansion Headquarters moved to Peoria, Illinois After WWI, European nations became interested in Caterpillar machinery Expansion to other countries, ex. India Led to the formation of different brands within Caterpillar
- 5. References Haney, D. (2006). Car ancestor finds new home -- caterpillar inc. history. Journal Star. (3). History. Caterpillar website. Retrieved from http://www.caterpillar.com/company/history on May 22, 2013. Research and markets: Caterpillar Inc.: Company profile and SWOT analysis - 2012 highlights the major internal and external factors. (2012). Business Wire. St. James Press ( 2004). Caterpillar Inc. history. International Directory of Company Histories, (63).
- 6. Heavy Machinery Mining Equipment Rentals Etc. Presented by Lin
- 7. Product & Services Product Services Machines: the product line consists of more than 300 machines Engines: High speed diesel engines Electronics: Technologies, systems and components needed to operate in the harshest environments Turbines: Mid-range industrial gas turbines Replacement parts Castings: Caterpillars Cast Metal Organization Maintenance & Support: Caterpillar dealer service Training: Caterpillar University Financing & Insurance: The best financing solution for your business. Rentals
- 10. Mission Statement Type of Structure Board of Governors Committees Presented by Rebecca
- 11. Mission Statement Our mission is to enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet
- 12. Type of Structure Tall, decentralized Power focused at the top, then spread out through dealers at bottom Board of Governors Board of Directors Committees Audit Committee Compensation Committee Governance Committee Public Policy Committee
- 13. References Caterpillar, (n.d) Retrieved May 24, 2013 from http://www.caterpillar.com/company.
- 14. Trends Comparative Analysis Ratio Analysis Outlook Presented by Carlos
- 15. Trend Analysis
- 20. Summary The purpose of this financial analysis is to assess an accurate picture of the financial situation of Caterpillar, Inc. Based on the analysis performed we can conclude that Caterpillar is a solid corporation; it was really affected by the economic crisis in 2008. Beginning in 2010 the company started a plan to recover and by 2012 Caterpillar had records in revenues and profits Invest your money with confidence.
- 21. References Morningstar. (2013, April 22). Retrieved from Caterpillar Inc.: http://www.morningstar.com/earnings/earnings-call- transcript.aspx?t=CAT®ion=USA&culture=en-us&pindex=4 Caterpillar. (2010). 2009 Year In Review: How We Win. Peoria: Caterpillar Public Release. Caterpillar. (2011). 2010 Year In Review: Think Like Your Customer. Peoria: Caterpillar Public Release. Caterpillar. (2013). 2012 Year In Review: Rock Solid. Peoria: Caterpillar Public Release. Robinson, T. R., Van Greuning, H., & Henry, E. (2012). Internation Financial Statement Analysis. Hoboken: Wiley.
- 22. General External Philosophy Internal Philosophy Presented by Yuliang
- 23. Business Philosophy Caterpillar focus on its role in the worldwide, and Caterpillar never stop self evolving to be the best in business. Caterpillar cooperate with local culture and government. Caterpillar focus on safety in the workplace than its profit.
- 24. Business Philosophy Caterpillars product development. Caterpillars 4 steps product creation process 1. Strategy definition 2. Product development 3. Manufacturing execution 4. Product support How does Caterpillar achieve high speed for technology development?
- 25. External Caterpillars relationships with society. 1. Build good relationships with society, communities, and the government. 2. Behave ethically to improve Caterpillars public image. 3. Build foundation to support education, health care, and human services Caterpillar uses great products and services to hold customers loyalty. Pollution control.
- 26. Internal Caterpillars philosophy for its employees Caterpillar has more than 132,000 employees over the world Caterpillar using Worldwide Code of Conduct as a guideline to rule its employees working actions to be more ethical and safety. Caterpillar University is used to teach Caterpillars employees how to keep safe when they are working.
- 27. Methods Management Marketing Strategy Presented by Yuliang
- 28. Business Methods Caterpillar have two operating systems, one for Caterpillar and another for Caterpillars dealers. Caterpillar using Six Sigma and Caterpillar Production System to control company's operation. Caterpillars dealers using Dealer Business System for their day to day operations.
- 29. In recent years, Caterpillar has established a new operating system called Caterpillar Enterprise System to control international business operation. Caterpillar Production System
- 30. Management Dealers are using Dealer Business System for supply chain management. Four main modules for Caterpillars risk management. Caterpillars corporate governance structure.
- 31. Marketing strategy New vision 2020 strategies: 1. Improve products and services 2. Achieve more advantage by improving Caterpillars distribution system 3. Build superior Caterpillar business model Caterpillars marketing strategy is to treat its customers like human beings Caterpillars global strategy is to provide different product and service standard with its competitors.
- 33. About the Industry Maintaining an Edge Major Competitors SWOT Analysis Presented by Cassie
- 34. Competitive Analysis Industry Analysis Major industries served Staying Competitive Commitment to customers The Big 8 Imperatives Subsidiary Brands and Expansion Major Competitors Bobcat Company John Deere Liebherr Construction Equipment Co.
- 35. SWOT Analysis Strengths Strong brand identity Control of supply chain Weaknesses Highly dependent on demand in related industries Opportunities Green technologies Social media Threats Labor disputes Strong competition
- 36. References Staff. (May 17, 2013). Caterpillar Reaches Settlement, Starts to Move On from Rocky Chinese Acquisition. Chicago Business Journal. Retrieved from http://www.bizjournals.com.proxylib.csueastbay.edu/chicago/news/2013/05/17/caterpillar- reaches-settlement-starts.html Engel, Jeff. (May 31, 2013). Caterpillar, USW Reach Tentative Agreement on South Milwaukee Labor Contract. The Business Journal. Retrieved from http://www.bizjournals.com.proxylib.csueastbay.edu/milwaukee/news/2013/05/31/caterpill ar-usw-reach-tentative.html Engel, Jeff. (April 12, 2013). Bucyrus-Caterpillar Transition Proves Challenging Task. The Business Journal. Retrieved from http://www.bizjournals.com.proxylib.csueastbay.edu/milwaukee/print- edition/2013/04/12/bucyrus-caterpillar-transition-proves.html
- 37. Innovations Investments Business Strategy Future Growth Presented by Rebecca
- 38. Innovations First to introduce steam and gas powered farm equipment Diesel-powered track-style tractors Breakthrough solutions in turbo charging technology, electronic controls, fuel systems, drive systems and more for the purpose of enhancing our customers' success
- 39. Investments Buying other companies Consumer help
- 40. Business Strategy & Future Growth Provide work environments, products, services and solutions that make efficient use of the world's natural resources and reduce unnecessary impacts on communities, the environment and the economy Green energy Continued innovation Consumer needs
- 41. References Caterpillar, (n.d) Retrieved May 24, 2013 from http://www.caterpillar.com/company.
- 42. Conclusion