狠狠撸

狠狠撸Share a Scribd company logo
The online cause marketing platform
What motivates us
to buy stuff?


   Awareness        Discounts


     Peers          …CAUSES
Cause can influence
buying behavior
 79%       of us say we       85%       of us have a
would be likely to switch    more positive image of a
brands to one associated    company when it supports
     with a cause.           a cause we care about.

                                         - Cone Communications
                                         - Cone Communications
“a cause we care about”
The more personal our
 connection to a cause,
 the more of a factor it
becomes in our behavior
“my cause matters most”
“When you buy X, we’ll donate $10 to...
   United Way of Greater Providence
   Foundation for Better Recycling
   Police Benevolent Association of Texas
  [MY NIECE’S GIRL SCOUT TROOP]
Cause marketing is
expensive and difficult
 … and reserved to big brands
              (for the same reasons we used to need travel agents)
              (for the same reasons we used to need travel agents)




~5,000 Companies
  ~1,000 Causes
   ~$1.7 Billion
     (2010)
     (2010)
With Cauzoom:
cause marketing for
everyone




                     27.5 million+ Sellers
                      1.4 million Causes
               $1.2 trillion cause-related sales
Three players
 on the platform:


                  ?No fees
  Causes          ?“Web simple” to use
                  ?Access to thousands
         Shoppers of unique offers
                   raising money with
Sellers
                   each sale
? Sell ANYTHING
 Three players
 on the platform:      –Special offers
                       –Crafts/art
                       –Services
                       –Merchandise

 Causes              ? “Web simple” to use
                     ? Printable vouchers/
          Shoppers     shipping notices
                     ? Withdraw funds on
Sellers                demand
                     ? Halo effect: icing on
                       the cake
Three players
 on the platform:

                     ? Access to thousands
                       of unique offers via
                       email and web
 Causes                – Buy familiar products
                         from sellers you know.
          Shoppers     – Try new items from
                         sellers who support your
                         cause.
Sellers              ? Every purchase
                       supports your
                       selected cause
Buy stuff.
Support causes.
1. Cause marketing for everyone
2. Every purchase benefits
   my most important cause
3. “Web simple” to use

               … the Ebay of Cause Marketing
Our beta is live.
 http://cauzoom.com
 hello@cauzoom.com
      @cauzoom
Ad

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Cauzoom in Ten 狠狠撸s

  • 1. The online cause marketing platform
  • 2. What motivates us to buy stuff? Awareness Discounts Peers …CAUSES
  • 3. Cause can influence buying behavior 79% of us say we 85% of us have a would be likely to switch more positive image of a brands to one associated company when it supports with a cause. a cause we care about. - Cone Communications - Cone Communications
  • 4. “a cause we care about” The more personal our connection to a cause, the more of a factor it becomes in our behavior
  • 5. “my cause matters most” “When you buy X, we’ll donate $10 to... United Way of Greater Providence Foundation for Better Recycling Police Benevolent Association of Texas [MY NIECE’S GIRL SCOUT TROOP]
  • 6. Cause marketing is expensive and difficult … and reserved to big brands (for the same reasons we used to need travel agents) (for the same reasons we used to need travel agents) ~5,000 Companies ~1,000 Causes ~$1.7 Billion (2010) (2010)
  • 7. With Cauzoom: cause marketing for everyone 27.5 million+ Sellers 1.4 million Causes $1.2 trillion cause-related sales
  • 8. Three players on the platform: ?No fees Causes ?“Web simple” to use ?Access to thousands Shoppers of unique offers raising money with Sellers each sale
  • 9. ? Sell ANYTHING Three players on the platform: –Special offers –Crafts/art –Services –Merchandise Causes ? “Web simple” to use ? Printable vouchers/ Shoppers shipping notices ? Withdraw funds on Sellers demand ? Halo effect: icing on the cake
  • 10. Three players on the platform: ? Access to thousands of unique offers via email and web Causes – Buy familiar products from sellers you know. Shoppers – Try new items from sellers who support your cause. Sellers ? Every purchase supports your selected cause
  • 11. Buy stuff. Support causes. 1. Cause marketing for everyone 2. Every purchase benefits my most important cause 3. “Web simple” to use … the Ebay of Cause Marketing
  • 12. Our beta is live. http://cauzoom.com hello@cauzoom.com @cauzoom