#CHANGE From Business to Social Business Liselore Ammerlaan IBM
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#SocialStories Liselore Ammerlaan, Lead Social Business bij IBM Global Business Services op 1 oktober tijdens #CHANGE van social media naar Social Business
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I Thought Id Lost Everything, My Crops, My Savings, My Future! I'm a third-generation farmer, and like most of my family, I have weathered storms, both the literal and economic varieties. Nothing, though, could have prepared me for the flood that swept through my farm and nearly drowned my future. Over the past five years, I had amassed a $120,000 Bitcoin buffer in silence as a hedge against unstable crop prices. It was my shield against poor harvests and market crashes.
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- 1. #CHANGE Van social media naar social business. #socialstories Liselore Ammerlaan - IBM
- 2. # From Business to Social Business Liselore Ammerlaan Strategy Consultant IBM Social Business Practice October 1st 2013
- 3. # Quotes and thoughts / Lou Gersner on internal branding
- 5. Z` # fastforwarding to 2013
- 6. # Social Business Scope in and outside the company # Delight customer incl. online # create smarter, engaged workforces Accelerate innovation
- 7. # Both worlds are being forced together
- 8. # Customers want process transparancy
- 9. # Smart companies manage experience and touchpoints Demand Generation Have a question ? Do your personal online assessment Ask your personal coach here benchmark your business against industry peers
- 10. # Time to create a smarter - digital - workforce
- 11. # But be ready to encounter roadblocks
- 12. # Not all roads lead to Rome
- 13. # A jump into the unknown
- 14. # Preparation is essential GIVE ME SIX HOURS TO CHOP DOWN A TREE AND ILL SPEND THE FIRST FOUR SHARPENING THE AXE - ABRAHAM LINCOLN
- 15. # inspire - create a purpose What are the dreams of your employees with regards to your company ?
- 16. # Social is also about exploring
- 17. Social Executives Are Trusted More Likelihood of trusting CEO & leadership who openly communicate on Social* Much more likely (31%) More likely (51%) No difference (16%) Less likely (2%) * 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11 # Create trust from the top leaders show the way
- 18. # Evangalizing is key
- 19. Communities Aligned to Innovation Initiatives # Social Network Analysis Metrix shows cross connections
- 20. # Infuse social into your processes (mobile) applications
- 21. # The journey starts here