This document discusses concepts related to e-commerce marketing. It provides an overview of social, mobile and local marketing strategies. It discusses models of consumer behavior and decision making processes. It also outlines various digital marketing platforms and tools, including social media marketing, mobile marketing, search engine marketing, display ads, email marketing and more. The key aspects of developing an integrated multi-channel marketing strategy are also addressed.
The document discusses e-marketplaces, their components and types. It describes private, public and consortia e-marketplaces. It also discusses transactions, intermediaries, electronic catalogs, auctions, bartering, mobile commerce, competition in the digital economy, and the impact of e-commerce on organizations and industries. Key topics covered include different types of intermediaries and their roles, benefits and limitations of auctions, the promise of mobile commerce, and how e-commerce transforms organizations and impacts whole industries.
Commerce involves the exchange of goods and services between entities. E-commerce refers specifically to commerce conducted electronically over computer networks like the Internet. It allows buyers and sellers to connect directly, reducing costs. While traditional commerce involves manufacturers, distributors, wholesalers and retailers before reaching customers, e-commerce can connect businesses and consumers directly. The main types of e-commerce are business-to-business, business-to-consumer, business-to-employee, and consumer-to-consumer.
This document discusses the various risks associated with e-commerce, including information risks, technology risks, and business risks. It outlines specific risks like false or malicious websites, privacy and cookie issues, fraud, information theft, customer disputes, sabotage or defacement of websites, denial of service attacks, and the need for business recovery plans in the event of natural disasters or other interruptions. Cookies are described as small pieces of information stored on a user's computer that allow websites to operate more efficiently and track users.
This document summarizes key aspects of online marketing communications from a textbook chapter. It discusses various forms of online advertisements like display ads, video ads, search engine advertising, and social network advertising. It also covers topics like email marketing, online metrics, how online advertising compares to traditional advertising, and factors that influence the effectiveness and credibility of websites.
Business Model 101: The Basics of Marketplaces, SaaS & Ecommerce [reduced]Point Nine Capital
油
An shorter introduction to some of our favourite investment areas: Marketplaces, Software-as-a-Service and Ecommerce.
Starting with different ways of monetization, we dip into the major characteristics, address critical challenges and single out the KPIs you should keep an eye on.
As presented in Startit Fest in Belgrade, http://startit.rs/
The document discusses e-commerce security and payment systems. It covers various security threats like hacking, malware, and data breaches. It then summarizes different technological solutions for securing e-commerce transactions and communication channels, including encryption, digital signatures, firewalls, and anti-virus software. Finally, it discusses the importance of management policies, business procedures, and public laws in managing security risks.
The document defines and discusses the key components of e-marketplaces, including definitions, elements of supply chain management, common functionalities like supplier directories, tendering services, auctions, and integration infrastructure. It also describes different node types that make up the infrastructure of an e-marketplace such as commerce servers, search engines, and database servers. Finally, it outlines various topology models for how buyers and sellers can integrate and interact within an e-marketplace.
Making a Marketplace: A Checklist for Online DisruptionNir Eyal
油
On November 13, 2012, Bill Gurley, a partner at Benchmark Capital, posted a remarkable essay on his blog. In it, he described the, 10 factors to consider when evaluating digital marketplaces. Given the tremendous value marketplaces are known to create and how hard they are to get right, we found this essay to be a goldmine of insight. We wanted to digest Bills post into a more memorable format.
The result is this brief checklist we hope will help take some of the luck out of evaluating marketplace businesses. As Bill wrote, It is unlikely that you will find a marketplace opportunity that would score ten out of ten with respect to this list. But according to Bill, the odds of success improve the more of these characteristics the business exhibits.
Read Bill Gurleys original post here: http://goo.gl/xoAUw
- Nir (nirandfar.com) and Sangeet (platformed.info)
This document discusses the development of a computer-based ordering system for restaurants. It aims to create a more convenient ordering process that lessens the workload of waiters. Currently, the Woodbridge Pizza Parlor uses a manual ordering system that is slow and prone to errors. The proposed system would allow customers to select their order from a touchscreen menu at their table. Their order would then be sent to the counter for processing. This is hoped to provide an easier customer experience compared to the current manual process.
This document discusses e-commerce and provides learning objectives for chapter 5. It covers electronic commerce concepts like business-to-consumer, business-to-business, and consumer-to-consumer applications. It also discusses e-commerce technologies, categories, essential architecture, payment processes, auctions, developing and managing web stores, and advertising methods. The key topics covered are the major applications and categories of e-commerce, essential e-commerce system processes, and factors for success in e-commerce.
E commerce ( system analysis ) chapter 4Qamar Farooq
油
Learning Objectives:
* Explain the process that should be followed in building an e-commerce website.
* describe the major Issues.
* Understand the the issue involved in choosing the most appropriate hardware for an e-commerce site.
* Identify additional tools that can improve Website performance.
* Follow , share , like
This document provides an overview of the project plan for developing an online hotel room booking system. It discusses the scope, objectives, and problems with the current manual system. It then describes the proposed computerized solution and outlines the tasks involved in project planning and control, including quality assurance plans, documentation standards, programming standards, and project management. It also discusses scheduling, risk management, requirements analysis, process and data modeling, testing approaches, and references. The overall aim is to develop a system that can efficiently manage all hotel activities and operations.
This document discusses an academic project on electronic commerce submitted by Rahul Mathur, a third-year student of Bachelor of Computer Applications. It contains an acknowledgement and outlines the various chapters of the project report, including introductions to electronic commerce and the world wide web, the architectural framework for electronic commerce, and technology behind the web. It provides an overview of the changing retail industry and drivers for electronic commerce adoption.
Hotel ITM Villa aims to automate their reservation system to avoid manual and repetitive work, provide real-time room availability information, and allow guests to search for and reserve rooms online. The proposed system will use a relational database and .NET technology with a website for online booking and a point-of-sale system for front desk staff. It will generate various reports including daily revenue and occupancy, periodic sales and occupancy, and monthly commission reports to improve decision making.
The document describes a customer ordering system for a restaurant that aims to address problems with the current manual ordering process. It seeks to develop an online ordering and reservation system to allow customers to view menus and place orders online, which would streamline the ordering process for waiters and kitchen staff. The objectives are to develop online and mobile ordering interfaces, provide online menu information, increase sales and productivity, and analyze purchase history and pricing to increase profitability. The project will implement a system development lifecycle approach including planning, analysis, design, and implementation phases to design and build the new customer ordering system.
Hotel management or reservation system document prabhat kumar
油
This document outlines the objectives and modules of a proposed hotel reservation system. The system aims to provide online reservation, cancellation, and administrative functions for customers, employees and administrators. It improves on an existing manual system by adding secure user registration and profile management, increased data security, and larger memory usage. The proposed system includes modules for authentication, administration, employee functions, hotel and room management, services, and report generation. It is designed for easy use through a rich interface and uses classes to manage user and product data. The system will be developed using PHP for the programming language and MySQL for the database.
The document provides an overview of e-commerce, defining it as the process of buying and selling goods and services over the internet. It discusses the history of e-commerce from the 1970s to today. It also outlines the major categories of e-commerce including business-to-consumer, business-to-business, and consumer-to-consumer. Finally, it discusses the benefits of e-commerce for both organizations and consumers as well as examples of business applications and some interesting statistics.
3 Dasar dan pelan tindakan kerajaan bertujuan memperkukuh integrasi dan perpaduan etnik di Malaysia melalui Rukun Negara, Dasar Ekonomi Baru, dan Dasar Pendidikan Kebangsaan. Cabaran utama termasuk ketidakseimbangan ekonomi antara etnik dan polarisasi sosial.
Pluraliti dan masyarakat pluralistik di malaysia (terkini)Norisuwanah Jaffar
油
Dokumen tersebut membahas konsep pluralisme dan masyarakat pluralistik di Malaysia. Ia menjelaskan bagaimana pluralisme sudah wujud sejak zaman dahulu di Alam Melayu akibat interaksi pedagang asing. Kemuncak pluralisme dicapai pada zaman Kesultanan Melayu Melaka dengan kepelbagaian etnik. Penjajahan kemudian mempengaruhi corak penempatan etnik. Selepas kemerdekaan, politik berteraskan etnik dan perlemb
The document defines and discusses the key components of e-marketplaces, including definitions, elements of supply chain management, common functionalities like supplier directories, tendering services, auctions, and integration infrastructure. It also describes different node types that make up the infrastructure of an e-marketplace such as commerce servers, search engines, and database servers. Finally, it outlines various topology models for how buyers and sellers can integrate and interact within an e-marketplace.
Making a Marketplace: A Checklist for Online DisruptionNir Eyal
油
On November 13, 2012, Bill Gurley, a partner at Benchmark Capital, posted a remarkable essay on his blog. In it, he described the, 10 factors to consider when evaluating digital marketplaces. Given the tremendous value marketplaces are known to create and how hard they are to get right, we found this essay to be a goldmine of insight. We wanted to digest Bills post into a more memorable format.
The result is this brief checklist we hope will help take some of the luck out of evaluating marketplace businesses. As Bill wrote, It is unlikely that you will find a marketplace opportunity that would score ten out of ten with respect to this list. But according to Bill, the odds of success improve the more of these characteristics the business exhibits.
Read Bill Gurleys original post here: http://goo.gl/xoAUw
- Nir (nirandfar.com) and Sangeet (platformed.info)
This document discusses the development of a computer-based ordering system for restaurants. It aims to create a more convenient ordering process that lessens the workload of waiters. Currently, the Woodbridge Pizza Parlor uses a manual ordering system that is slow and prone to errors. The proposed system would allow customers to select their order from a touchscreen menu at their table. Their order would then be sent to the counter for processing. This is hoped to provide an easier customer experience compared to the current manual process.
This document discusses e-commerce and provides learning objectives for chapter 5. It covers electronic commerce concepts like business-to-consumer, business-to-business, and consumer-to-consumer applications. It also discusses e-commerce technologies, categories, essential architecture, payment processes, auctions, developing and managing web stores, and advertising methods. The key topics covered are the major applications and categories of e-commerce, essential e-commerce system processes, and factors for success in e-commerce.
E commerce ( system analysis ) chapter 4Qamar Farooq
油
Learning Objectives:
* Explain the process that should be followed in building an e-commerce website.
* describe the major Issues.
* Understand the the issue involved in choosing the most appropriate hardware for an e-commerce site.
* Identify additional tools that can improve Website performance.
* Follow , share , like
This document provides an overview of the project plan for developing an online hotel room booking system. It discusses the scope, objectives, and problems with the current manual system. It then describes the proposed computerized solution and outlines the tasks involved in project planning and control, including quality assurance plans, documentation standards, programming standards, and project management. It also discusses scheduling, risk management, requirements analysis, process and data modeling, testing approaches, and references. The overall aim is to develop a system that can efficiently manage all hotel activities and operations.
This document discusses an academic project on electronic commerce submitted by Rahul Mathur, a third-year student of Bachelor of Computer Applications. It contains an acknowledgement and outlines the various chapters of the project report, including introductions to electronic commerce and the world wide web, the architectural framework for electronic commerce, and technology behind the web. It provides an overview of the changing retail industry and drivers for electronic commerce adoption.
Hotel ITM Villa aims to automate their reservation system to avoid manual and repetitive work, provide real-time room availability information, and allow guests to search for and reserve rooms online. The proposed system will use a relational database and .NET technology with a website for online booking and a point-of-sale system for front desk staff. It will generate various reports including daily revenue and occupancy, periodic sales and occupancy, and monthly commission reports to improve decision making.
The document describes a customer ordering system for a restaurant that aims to address problems with the current manual ordering process. It seeks to develop an online ordering and reservation system to allow customers to view menus and place orders online, which would streamline the ordering process for waiters and kitchen staff. The objectives are to develop online and mobile ordering interfaces, provide online menu information, increase sales and productivity, and analyze purchase history and pricing to increase profitability. The project will implement a system development lifecycle approach including planning, analysis, design, and implementation phases to design and build the new customer ordering system.
Hotel management or reservation system document prabhat kumar
油
This document outlines the objectives and modules of a proposed hotel reservation system. The system aims to provide online reservation, cancellation, and administrative functions for customers, employees and administrators. It improves on an existing manual system by adding secure user registration and profile management, increased data security, and larger memory usage. The proposed system includes modules for authentication, administration, employee functions, hotel and room management, services, and report generation. It is designed for easy use through a rich interface and uses classes to manage user and product data. The system will be developed using PHP for the programming language and MySQL for the database.
The document provides an overview of e-commerce, defining it as the process of buying and selling goods and services over the internet. It discusses the history of e-commerce from the 1970s to today. It also outlines the major categories of e-commerce including business-to-consumer, business-to-business, and consumer-to-consumer. Finally, it discusses the benefits of e-commerce for both organizations and consumers as well as examples of business applications and some interesting statistics.
3 Dasar dan pelan tindakan kerajaan bertujuan memperkukuh integrasi dan perpaduan etnik di Malaysia melalui Rukun Negara, Dasar Ekonomi Baru, dan Dasar Pendidikan Kebangsaan. Cabaran utama termasuk ketidakseimbangan ekonomi antara etnik dan polarisasi sosial.
Pluraliti dan masyarakat pluralistik di malaysia (terkini)Norisuwanah Jaffar
油
Dokumen tersebut membahas konsep pluralisme dan masyarakat pluralistik di Malaysia. Ia menjelaskan bagaimana pluralisme sudah wujud sejak zaman dahulu di Alam Melayu akibat interaksi pedagang asing. Kemuncak pluralisme dicapai pada zaman Kesultanan Melayu Melaka dengan kepelbagaian etnik. Penjajahan kemudian mempengaruhi corak penempatan etnik. Selepas kemerdekaan, politik berteraskan etnik dan perlemb
The department of transportation of a large city is planning an advertising campaign to encourage people to switch from private cars to public transit. The strategies discussed are:
1) Changing the basic motivational functions by appealing to new needs or the utilitarian, ego-defensive, value-expressive, and knowledge functions.
2) Changing beliefs about public transit through comparative advertising or emphasizing positive attributes.
3) Changing self-perception theory by influencing how consumers judge their own behaviors.
4) Creating cognitive dissonance by highlighting inconsistencies between attitudes and behaviors to motivate change.
The document summarizes Kadazandusun wedding customs and traditions. It describes the traditional costumes worn by men and women, which incorporate Chinese influences. Accessories like headpieces and sashes are also mentioned. The wedding rituals include a merisik engagement ceremony, weddings at the bride and groom's houses. Traditional dances like Sumazau are performed at rituals and weddings to ward off evil spirits. The document also lists items necessary for a Kadazandusun wedding.