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McGraw-Hill/Irwin 息 2008 The McGraw-Hill Companies, Inc. All rights reserved.
Business in a Borderless WorldBusiness in a Borderless World
3
3-2
The Role of International Business
 To buy, sell and trade goods and services
across national boundaries
Did You Know?
McDonalds serves 50 million customers a
day at 30,000 restaurants in 120 countries.
3-3
Why Nations Trade
 To obtain raw materials
and goods that are:
 Otherwise unavailable
 Available elsewhere at a
lower price
 Santro Karachi
 Big Pak Inds moving twards
Bangladesh
3-4
Absolute Advantage
 A monopoly that exists when a country is
the:
 Only source of an item
 Only producer of an item
 Most efficient producer of an item
 Example: DeBeers Consolidated Mines,
Ltd.
 Virtually controls the worlds diamond trade
3-5
Comparative Advantage
 A country specializes in products that it
can supply more efficiently or at a lower
cost than it can produce other items
 Example:
 U.S. agricultural commodities, such as corn
and wheat
3-6
Trade Between Countries
 Importing
 The purchase of goods and services from
foreign sources
 Exporting
 The sale of goods and services to foreign
markets
3-7
Trade Between Countries
 Balance of trade:
 Difference of value b/t nations exports and
imports
 Trade deficit:
 More import of products than exports and
trade surplus is vice versa
 Balance of payment:
 Difference between into and out of money into
a country.
3-8
The U. S. Trade Deficit
1980-2005 (in billions of dollars)
3-9
International Trade Barriers
 Economic
 Legal/political
 Social/cultural
 Technological
3-10
Economic Barriers
 The level of a countrys economic
development
 Industrialized nations  U.S., Japan, Great Britain,
Canada
 Less-developed countries  Africa, Asia, and
South America
 The level of existing infrastructure
 Currency exchange rates
3-11
Political & Legal Barriers
 Laws and regulations
 Tariffs and trade restrictions
 Import tariffs, exchange controls, quotas,
embargos, anti-dumping regulations
 Political barriers
 Political instability, cartels
3-12
Social & Cultural Barriers
 Understanding the differences among the
cultures of countries can be important to a firm
 Spoken and written language
 Body language and personal space
 Family roles
 Perception of time
 Religious holidays and local customs
3-13
Cultural Behavioral Differences
3-14
Technological Barriers
 Varying levels of
technological
development and
infrastructure
3-15
Trade Agreements, Alliances &
Organizations
 GATT
 WTO
 NAFTA
 EU
 MERCOSUR
 APEC
 World Bank
 IMF
3-16
GATT and NAFTA
 General Agreement on Tariffs and Trade
(GATT):
 Provides a forum for tariff negotiations and discussion
 The World Trade Organization (WTO)
 Deals with the rules of trade between nations
 North American Free Trade Agreement
(NAFTA):
 Eliminates most tariffs and trade restrictions on agricultural and
manufactured products between Canada, Mexico, and U.S.
(1994-2009).
3-17
Levels of Involvement in
International Trade
 Import/Export
 Trading Companies
 Licensing & Franchising
 Contract Manufacturing
 Joint Ventures & Alliances
 Mergers and aquisitions
 The MNC
3-18
Outsourcing
 U.S. companies are increasingly
transferring manufacturing and other tasks
to countries where labor and supplies are
less expensive
3-19
Developing International
Business Strategies
 Multinational
Strategy:
 Customizing and
adapting products,
promotion and
distribution to the local
market condition
 Global Strategy
(Globalization):
 Standardizing
products, promotion,
and distribution to one
world market
3-20
Managing the Challenges of
Global Business
 Adapting to different
cultures
 Carefully studying those
markets
 Preparing and
implementing appropriate
strategies
3-21
Chapter 3 Quiz
1. A negative balance of trade occurs when
a. a country imports more than it exports
b. a company has a monopoly on the production of a specific
resource
c. a country exports more than it imports
d. a countrys currency can be exchanged for anothers
currency or gold
2. A partnership between a foreign company and a local
partner is called:
a. a trading company
b. an export agency company
c. a direct investment
d. a joint venture
3-22
Chapter 3 Quiz
3. When the United States established a policy forbidding
trade with Cuba, this was an example of what type of
trade restriction?
a. a quota
b. an embargo
c. a countertrade agreement
d. an import tariff
3. A comparative advantage exists when
a. a firm supplies a product at lower costs.
b. a firm is the only supplier of a product.
c. a country supplies a product at lower costs.
d. a country is the most efficient supplier of an item.

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Business

  • 1. McGraw-Hill/Irwin 息 2008 The McGraw-Hill Companies, Inc. All rights reserved. Business in a Borderless WorldBusiness in a Borderless World 3
  • 2. 3-2 The Role of International Business To buy, sell and trade goods and services across national boundaries Did You Know? McDonalds serves 50 million customers a day at 30,000 restaurants in 120 countries.
  • 3. 3-3 Why Nations Trade To obtain raw materials and goods that are: Otherwise unavailable Available elsewhere at a lower price Santro Karachi Big Pak Inds moving twards Bangladesh
  • 4. 3-4 Absolute Advantage A monopoly that exists when a country is the: Only source of an item Only producer of an item Most efficient producer of an item Example: DeBeers Consolidated Mines, Ltd. Virtually controls the worlds diamond trade
  • 5. 3-5 Comparative Advantage A country specializes in products that it can supply more efficiently or at a lower cost than it can produce other items Example: U.S. agricultural commodities, such as corn and wheat
  • 6. 3-6 Trade Between Countries Importing The purchase of goods and services from foreign sources Exporting The sale of goods and services to foreign markets
  • 7. 3-7 Trade Between Countries Balance of trade: Difference of value b/t nations exports and imports Trade deficit: More import of products than exports and trade surplus is vice versa Balance of payment: Difference between into and out of money into a country.
  • 8. 3-8 The U. S. Trade Deficit 1980-2005 (in billions of dollars)
  • 9. 3-9 International Trade Barriers Economic Legal/political Social/cultural Technological
  • 10. 3-10 Economic Barriers The level of a countrys economic development Industrialized nations U.S., Japan, Great Britain, Canada Less-developed countries Africa, Asia, and South America The level of existing infrastructure Currency exchange rates
  • 11. 3-11 Political & Legal Barriers Laws and regulations Tariffs and trade restrictions Import tariffs, exchange controls, quotas, embargos, anti-dumping regulations Political barriers Political instability, cartels
  • 12. 3-12 Social & Cultural Barriers Understanding the differences among the cultures of countries can be important to a firm Spoken and written language Body language and personal space Family roles Perception of time Religious holidays and local customs
  • 14. 3-14 Technological Barriers Varying levels of technological development and infrastructure
  • 15. 3-15 Trade Agreements, Alliances & Organizations GATT WTO NAFTA EU MERCOSUR APEC World Bank IMF
  • 16. 3-16 GATT and NAFTA General Agreement on Tariffs and Trade (GATT): Provides a forum for tariff negotiations and discussion The World Trade Organization (WTO) Deals with the rules of trade between nations North American Free Trade Agreement (NAFTA): Eliminates most tariffs and trade restrictions on agricultural and manufactured products between Canada, Mexico, and U.S. (1994-2009).
  • 17. 3-17 Levels of Involvement in International Trade Import/Export Trading Companies Licensing & Franchising Contract Manufacturing Joint Ventures & Alliances Mergers and aquisitions The MNC
  • 18. 3-18 Outsourcing U.S. companies are increasingly transferring manufacturing and other tasks to countries where labor and supplies are less expensive
  • 19. 3-19 Developing International Business Strategies Multinational Strategy: Customizing and adapting products, promotion and distribution to the local market condition Global Strategy (Globalization): Standardizing products, promotion, and distribution to one world market
  • 20. 3-20 Managing the Challenges of Global Business Adapting to different cultures Carefully studying those markets Preparing and implementing appropriate strategies
  • 21. 3-21 Chapter 3 Quiz 1. A negative balance of trade occurs when a. a country imports more than it exports b. a company has a monopoly on the production of a specific resource c. a country exports more than it imports d. a countrys currency can be exchanged for anothers currency or gold 2. A partnership between a foreign company and a local partner is called: a. a trading company b. an export agency company c. a direct investment d. a joint venture
  • 22. 3-22 Chapter 3 Quiz 3. When the United States established a policy forbidding trade with Cuba, this was an example of what type of trade restriction? a. a quota b. an embargo c. a countertrade agreement d. an import tariff 3. A comparative advantage exists when a. a firm supplies a product at lower costs. b. a firm is the only supplier of a product. c. a country supplies a product at lower costs. d. a country is the most efficient supplier of an item.