Faraday Future is an electric vehicle startup founded in 2014 that debuted its first concept car, the FFZERO1, in 2016. They began construction of a $1 billion manufacturing site that same year. The company is privately traded and backed by LeEco. Faraday Future's business model focuses on a modular platform approach and they have hired talent from Tesla and other automakers. While showing high potential for innovation, some questions remain around their secrecy and ambitious plans as they take on competitors like Tesla, Nissan Leaf, and BMW i3 in the electric vehicle market.