CIC 2014 中国社会化媒体格局概览

Feb 26, 20141 like1,683 views

颁滨颁根据各平台的营销价值将整体社媒体平台划分为“社会化营销核心平台”和“消费者细分兴趣社区”两大类，同时对桌面和移动端平台进行了划分。中国社媒体格局会进一步呈现移动、细分、服务、交易、数据整合等趋势。

CIC presents key highlights from their IWOM watch reports issued during July-December 2007. The highlights are organized around themes of brands integrating online culture into campaigns, tapping into mass consumers online, consumers taking ownership of brands' online images both with and without brand help, and examples of brands listening to and reacting to online suggestions from netizens. The document provides an overview of Chinese IWOM trends during the second half of 2007 from CIC, an IWOM research and consulting firm.

颁滨颁联合奥美公关发布《2013微时代危机管理白皮书》Kantar Media CIC

随着消费者维权意识的增强，“3.15”消费者权益保护日成为公司和品牌危机集中曝光的时期，往往引发较大的讨论声量和舆论关注。基于此，颁滨颁再度联合奥美公关发布《2013微时代危机管理白皮书》，针对2013年度20个微博品牌危机管理案例进行统计分析，指出危机爆发后公司应不过早对事件下结论，但需第一时间诚恳表达对事件的关注并迅速开展行动。白皮书作为危机管理的指导手册，力图帮助公司深入理解社会化媒体时代的危机管理要则，从容应对。

CIC & Ogilvy PR China released the latest whitepaper “2013 Crisis Management ...Kantar Media CIC

To help companies better prevent and manage potential crises on World Consumer Rights Day, CIC and Ogilvy Public Relations ("Ogilvy PR") China launched their latest white paper "2013 Crisis Management in the Social Era" that analyzes the top 20 crises on Chinese microblogs last year. Advising companies to refrain from publicly jumping to conclusions at the outbreak of a crisis, the study recommends companies to immediately communicate their awareness of the crisis at hand and to promise a thorough investigation. The white paper serves as a guide in helping brands to better organize and fine-tune their crisis communication, especially on social media.

Deve se substituir um solenóide sempre que o código de falhas acusar defeito ...fabio

1) Códigos de falha de solenóide podem ser causados por problemas de desempenho ou elétricos, sendo raro o solenóide estar defeituoso. 2) Problemas de alimenta??o positiva ou nos fios de sinal entre o computador e o solenóide podem causar códigos elétricos intermitentes. 3) Testes como medir a tens?o, usar um jumper temporário ou substituir o solenóide podem ajudar a diagnosticar a causa raiz dos códigos.

CIC 2014 China Social Media LandscapeKantar Media CIC

2014 from social business to big data white paper insights from cic's 2013-20...Kantar Media CIC

Kantar Media CIC published “From Social Media to Social Business” white paper series from 2011, which helped enterprises develop their understanding of Chinese social media and ultimately realize their social business objectives. Nowadays, in order to promote enterprises’ implement of social business, Kantar Media CIC officially releases Social Business white paper, From Social Business to Big Data: Insights from Kantar Media CIC’s 2013-2014 China Enterprise Social Business Survey.This book conducts an online survey by distributing questionnaires among more than 390 respondents who come from over 30 industries, to collect extensive attitudes and perceptions towards social business from professionals of various functional departments,and provides suggestions for the organizations which are (or will be) undergoing social business changes.

2014 从社会化商业迈向大数据白皮书来自2013-2014中国公司社会化商业调研的洞察Kantar Media CIC

Kantar Media CIC继11年始，连续三年推出《社会化商业白皮书》，帮助公司从无到有建立起对中国社会化媒体和社会化商业的理解。而现在，为了帮助更多公司具象化地了解如何实施社会化商业，Kantar Media CIC正式发布《从社会化商业迈向大数据》白皮书---来自2013-2014中国公司社会化商业调研的洞察，通过对390多个覆盖超过30个行业的受访者进行在线调研，将公司各职能部门人士对社会化商业的态度和理解做出深入分析，也给正在或者即将处于社会化商业变革下的组织提供商业化进阶的建议。

Viral video cinema vol.23：content is king in video marketingKantar Media CIC

This document analyzes several successful video marketing campaigns and ads. It summarizes the key reasons why audiences share videos, such as to gain reputation among friends and families by sharing interesting or useful information. It then provides brief summaries of 6 example viral video ads, including their themes and creative elements, such as a fireman saving a kitten video from GoPro that combines attractive elements. It concludes by mentioning the company has over 1000 videos collected on video platforms and encourages contacting them for more information.

CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...Kantar Media CIC

CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel ” today. This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media - business travellers, self-drive travellers, package tourists, luxury shopping travellers and backpackers, and has identified their unique attitudes to travel and different consumption behaviours, aiming to help brand marketers develop more effective and targeted marketing strategies.

颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》Kantar Media CIC

颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》。该白皮书通过收集和深入分析社交媒体讨论以及相关信息，将中国旅行者分为五大类型：商旅人群、跟团客、自驾族、奢侈购物游人群和背包客（按在线讨论热烈程度由低到高排列），并对他们对旅行的不同的态度和差异化的消费行为特征进行了分析，旨在帮助品牌更加精准地制定市场战略。

颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》Kantar Media CIC

CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...Kantar Media CIC

Viral Video Cinema vol.20：Stop Motion Animation CollectionKantar Media CIC

CIC - 新浪微博美妆行业白皮书Kantar Media CIC

颁滨颁中国社会化媒体格局概览图2013Kantar Media CIC

CIC China Social Media Landscape 2013Kantar Media CIC

Viral video cinema v15：the enthusiasm of scentKantar Media CIC

Viral Video Cinema v14(20130211 20130308)Kantar Media CIC

IWOM watch 2012 compilation_technology (Part 8)Kantar Media CIC

HyLoMo stands for "Hyper-Local Mobile" and refers to apps that provide hyper-local information and recommendations based on a user's location and interests. These apps are becoming more common and useful as they can analyze large amounts of real-time behavioral data from users. Renren updated its mobile app to include "Public Pages" which allow brands to share content and engage with consumers on mobile.

IWOM watch 2012 compilation_crisis (Part 6)Kantar Media CIC

This document is a compilation of articles from CIC's 2012 IWOM Watch reports. It discusses how brands and individuals responded positively during anti-Japan protests in China by offering compensation to those whose Japanese cars were damaged. Chen Guangbiao promised new cars to followers with smashed Japanese cars on Weibo. Toyota also offered compensation. These actions boosted the brands' images. The document also provides background on CIC, describing it as China's leading social business intelligence company. It collects online consumer comments to provide strategic advice to global brands.

IWOM watch 2012 compilation_weibo development (Part 5)Kantar Media CIC

The document provides an overview of Sina Weibo's new Enterprise 2.0 platform, which introduces more customizable tools for brands to engage consumers on Weibo. These include customizable display ads, support for performance tracking data, and tools to better understand consumers based on their Weibo tags and interests. The upgrades aim to help brands make their Weibo accounts more interactive and effective for marketing promotions and communications.

IWOM watch 2012 compilation_wechat development (Part 4)Kantar Media CIC

Recently, Tencent introduced several new functions for its social platforms QQ and WeChat, including QQ Circle for organizing friends and WeChat's timeline feature. WeChat has also seen rapid growth, reaching over 200 million users through frequent app upgrades that enhance social and communication features. These upgrades allow sharing of photos, location-based services, and profiles. WeChat is becoming a widely-used cross-demographic social platform in China through its emphasis on mobile communication. Tencent aims to further develop social features for WeChat in 2013 to attract more brand marketing through the platform. Some companies have already begun using WeChat's API to power advanced location-based services and integrate WeChat with their CRM systems.

IWOM watch 2012 compilation_viral video (Part 3)Kantar Media CIC

In March 2012, video sharing websites Youku and Tudou announced a merger, causing tremors throughout the market. It was pretty hard to believe that these two embattled enemies could actually be partners. Netizens took to weibo to creatively express sentiments around the central premise, “Youku and Tudou are married, nothing is impossible”. Netizens developed the “YouTudo Model”, which became quite popular across China’s social networks.

IWOM watch 2012 compilation_social marketing (Part 9)Kantar Media CIC

The document provides an overview of IWOM Watch, a monthly digest from CIC that analyzes the hottest online trends and most impactful marketing campaigns in China. It highlights case studies from 2012 that leveraged topics like "Doomsday" predictions and gamification. The analysis shows how brands engaged netizens by addressing hot social issues and popular behaviors. The compilation aims to help marketers understand China's unique digital landscape and participate in online conversations.

IWOM Watch Compilation 2012Kantar Media CIC

With the near simultaneous release of "Batman - The Dark Knight Rises" and "The Amazing Spiderman", Chinese netizens drew comparisons between the two movies. They framed the comparison in terms of an established dichotomy in Chinese internet culture between a "Gao Shuai Fu" (tall, handsome and rich man) and a "Diao Si" (ordinary and poor but ambitious man). Netizens portrayed Batman as the archetypal "Gao Shuai Fu" and Spiderman as the underdog "Diao Si". They generated interest by spoofing this comparison and referencing associated concepts from Chinese internet slang. The discussion blended the latest Hollywood blockbusters with themes that resonated deeply in Chinese

From Social Media to Social Business white paper series topic 3 ：China‘s Soci...Kantar Media CIC

This document is a white paper in two parts that discusses social business development in China. Part I discusses the core and extension of social business, defining it as using social tools, media, and networks strategically, extensively, and comprehensively across all aspects of business operations. It outlines the core elements of social business as technology, processes, insights, and culture. Part II will examine how organizations achieve social business evolution and maturity through a roadmap based on research with 350 professionals. The white paper aims to provide guidance for enterprises to realize social business transformation.

Viral Video Cinema Volume.13 ：All the Best in 2012！Kantar Media CIC

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CIC 2014 中国社会化媒体格局概览

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