CIC 2014 中国社会化媒体格局概览

Feb 26, 20141 like1,684 views

颁滨颁根据各平台的营销价值将整体社媒体平台划分为“社会化营销核心平台”和“消费者细分兴趣社区”两大类，同时对桌面和移动端平台进行了划分。中国社媒体格局会进一步呈现移动、细分、服务、交易、数据整合等趋势。

CIC presents key highlights from their IWOM watch reports issued during July-December 2007. The highlights are organized around themes of brands integrating online culture into campaigns, tapping into mass consumers online, consumers taking ownership of brands' online images both with and without brand help, and examples of brands listening to and reacting to online suggestions from netizens. The document provides an overview of Chinese IWOM trends during the second half of 2007 from CIC, an IWOM research and consulting firm.

颁滨颁联合奥美公关发布《2013微时代危机管理白皮书》Kantar Media CIC

CIC & Ogilvy PR China released the latest whitepaper “2013 Crisis Management ...Kantar Media CIC

The document discusses the evolving role of microblogging, especially Weibo, in crisis management within the social media landscape of China, highlighting its significance in information dissemination and public opinion monitoring. It analyzes crises from 2013, evaluates their impact on brand purchase intentions, and emphasizes the need for effective crisis response strategies based on consumer behavior data. The findings support organizations in leveraging social media for better crisis preparedness and management.

Deve se substituir um solenóide sempre que o código de falhas acusar defeito ...fabio

1) Códigos de falha de solenóide podem ser causados por problemas de desempenho ou elétricos, sendo raro o solenóide estar defeituoso. 2) Problemas de alimenta??o positiva ou nos fios de sinal entre o computador e o solenóide podem causar códigos elétricos intermitentes. 3) Testes como medir a tens?o, usar um jumper temporário ou substituir o solenóide podem ajudar a diagnosticar a causa raiz dos códigos.

CIC 2014 China Social Media LandscapeKantar Media CIC

2014 from social business to big data white paper insights from cic's 2013-20...Kantar Media CIC

The document outlines Kantar Media CIC's insights from their 2013-2014 China Enterprise Social Business Survey, highlighting the growth and evolution of social business practices in Chinese enterprises over the past four years. It emphasizes key features of successful social business organizations, such as dedicated teams, the use of social technologies for consumer insights, and the integration of social business information into decision-making processes. The document also discusses the maturity levels of social business development, the factors influencing change, and provides a framework for advancing social business strategies in companies.

2014 从社会化商业迈向大数据白皮书来自2013-2014中国公司社会化商业调研的洞察Kantar Media CIC

该文档探讨了kantar media cic在2010年首次提出社会化商业概念以来的演变以及公司在此过程中所面临的挑战和成熟度提升。通过2012至2014年的调研，研究总结出社会化商业发展的评估框架和领先公司的特点，并阐明了如何在大数据时代运用社会化商业实现更高的运营效率和客户体验。文档还提出了公司在社会化商业实践中应关注的四大核心内核与四大影响因子。

Viral video cinema vol.23：content is king in video marketingKantar Media CIC

This document analyzes several successful video marketing campaigns and ads. It summarizes the key reasons why audiences share videos, such as to gain reputation among friends and families by sharing interesting or useful information. It then provides brief summaries of 6 example viral video ads, including their themes and creative elements, such as a fireman saving a kitten video from GoPro that combines attractive elements. It concludes by mentioning the company has over 1000 videos collected on video platforms and encourages contacting them for more information.

CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...Kantar Media CIC

The document presents insights on China's burgeoning travel industry, predicting tourism revenues to reach 2.9 trillion yuan in 2013, largely driven by social media influence. It explores travel-related consumer behavior and trends through analysis of 29.6 million social media posts and consumer segments, highlighting the opportunity for brands to engage with travelers. The research methodology combines data collection from various travel platforms, offering a comprehensive view of the travel market landscape and consumer insights from the Chinese social media perspective.

颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》Kantar Media CIC

CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...Kantar Media CIC

The white paper discusses the significant growth of China's travel industry, projecting revenues of 2.9 trillion yuan in 2013, largely fueled by social media's impact on consumer behavior. It emphasizes how travelers' desires for unique experiences present opportunities for brands to engage with consumers. The document analyzes over 29 million travel-related social media posts to provide insights into consumer segments, online platforms, and trending topics in the travel sector.

Viral Video Cinema vol.20：Stop Motion Animation CollectionKantar Media CIC

This document showcases a collection of the top six stop-motion animation ads that highlight traditional techniques in a digital age. It features advertisements from brands like Honda, Starbucks, Moleskine, Chanel, McDonald's, and Hyundai, each showcasing unique storytelling and creative visuals. Additionally, it mentions the ongoing updates of a video bank featuring hundreds of videos and playlists.

CIC - 新浪微博美妆行业白皮书Kantar Media CIC

颁滨颁中国社会化媒体格局概览图2013Kantar Media CIC

CIC China Social Media Landscape 2013Kantar Media CIC

Viral video cinema v15：the enthusiasm of scentKantar Media CIC

Viral Video Cinema v14(20130211 20130308)Kantar Media CIC

IWOM watch 2012 compilation_technology (Part 8)Kantar Media CIC

HyLoMo stands for "Hyper-Local Mobile" and refers to apps that provide hyper-local information and recommendations based on a user's location and interests. These apps are becoming more common and useful as they can analyze large amounts of real-time behavioral data from users. Renren updated its mobile app to include "Public Pages" which allow brands to share content and engage with consumers on mobile.

IWOM watch 2012 compilation_crisis (Part 6)Kantar Media CIC

This document is a compilation of articles from CIC's 2012 IWOM Watch reports. It discusses how brands and individuals responded positively during anti-Japan protests in China by offering compensation to those whose Japanese cars were damaged. Chen Guangbiao promised new cars to followers with smashed Japanese cars on Weibo. Toyota also offered compensation. These actions boosted the brands' images. The document also provides background on CIC, describing it as China's leading social business intelligence company. It collects online consumer comments to provide strategic advice to global brands.

IWOM watch 2012 compilation_weibo development (Part 5)Kantar Media CIC

The document provides an overview of Sina Weibo's new Enterprise 2.0 platform, which introduces more customizable tools for brands to engage consumers on Weibo. These include customizable display ads, support for performance tracking data, and tools to better understand consumers based on their Weibo tags and interests. The upgrades aim to help brands make their Weibo accounts more interactive and effective for marketing promotions and communications.

IWOM watch 2012 compilation_wechat development (Part 4)Kantar Media CIC

Recently, Tencent introduced several new functions for its social platforms QQ and WeChat, including QQ Circle for organizing friends and WeChat's timeline feature. WeChat has also seen rapid growth, reaching over 200 million users through frequent app upgrades that enhance social and communication features. These upgrades allow sharing of photos, location-based services, and profiles. WeChat is becoming a widely-used cross-demographic social platform in China through its emphasis on mobile communication. Tencent aims to further develop social features for WeChat in 2013 to attract more brand marketing through the platform. Some companies have already begun using WeChat's API to power advanced location-based services and integrate WeChat with their CRM systems.

IWOM watch 2012 compilation_viral video (Part 3)Kantar Media CIC

In March 2012, video sharing websites Youku and Tudou announced a merger, causing tremors throughout the market. It was pretty hard to believe that these two embattled enemies could actually be partners. Netizens took to weibo to creatively express sentiments around the central premise, “Youku and Tudou are married, nothing is impossible”. Netizens developed the “YouTudo Model”, which became quite popular across China’s social networks.

IWOM watch 2012 compilation_social marketing (Part 9)Kantar Media CIC

The document provides an overview of IWOM Watch, a monthly digest from CIC that analyzes the hottest online trends and most impactful marketing campaigns in China. It highlights case studies from 2012 that leveraged topics like "Doomsday" predictions and gamification. The analysis shows how brands engaged netizens by addressing hot social issues and popular behaviors. The compilation aims to help marketers understand China's unique digital landscape and participate in online conversations.

IWOM Watch Compilation 2012Kantar Media CIC

With the near simultaneous release of "Batman - The Dark Knight Rises" and "The Amazing Spiderman", Chinese netizens drew comparisons between the two movies. They framed the comparison in terms of an established dichotomy in Chinese internet culture between a "Gao Shuai Fu" (tall, handsome and rich man) and a "Diao Si" (ordinary and poor but ambitious man). Netizens portrayed Batman as the archetypal "Gao Shuai Fu" and Spiderman as the underdog "Diao Si". They generated interest by spoofing this comparison and referencing associated concepts from Chinese internet slang. The discussion blended the latest Hollywood blockbusters with themes that resonated deeply in Chinese

From Social Media to Social Business white paper series topic 3 ：China‘s Soci...Kantar Media CIC

This document is a white paper in two parts that discusses social business development in China. Part I discusses the core and extension of social business, defining it as using social tools, media, and networks strategically, extensively, and comprehensively across all aspects of business operations. It outlines the core elements of social business as technology, processes, insights, and culture. Part II will examine how organizations achieve social business evolution and maturity through a roadmap based on research with 350 professionals. The white paper aims to provide guidance for enterprises to realize social business transformation.

Viral Video Cinema Volume.13 ：All the Best in 2012！Kantar Media CIC

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CIC 2014 中国社会化媒体格局概览

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