Viral Video Cinema vol.20：Stop Motion Animation Collection
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In a digital age, there’s something quite satisfying about seeing traditional techniques put into practice. In this collection, we’ve listed the top 6 stop-motion animation ads for your viewing pleasure.
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2014 从社会化商业迈向大数据白皮书 来自2013-2014中国公司社会化商业调研的洞察Kantar Media CIC
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Kantar Media CIC继11年始，连续三年推出《社会化商业白皮书》，帮助公司从无到有建立起对中国社会化媒体和社会化商业的理解。而现在，为了帮助更多公司具象化地了解如何实施社会化商业，Kantar Media CIC正式发布《从社会化商业迈向大数据》白皮书---来自2013-2014中国公司社会化商业调研的洞察，通过对390多个覆盖超过30个行业的受访者进行在线调研，将公司各职能部门人士对社会化商业的态度和理解做出深入分析，也给正在或者即将处于社会化商业变革下的组织提供商业化进阶的建议。2014 from social business to big data white paper insights from cic's 2013-20...
2014 from social business to big data white paper insights from cic's 2013-20...Kantar Media CIC
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Kantar Media CIC published “From Social Media to Social Business” white paper series from 2011, which helped enterprises develop their understanding of Chinese social media and ultimately realize their social business objectives. Nowadays, in order to promote enterprises’ implement of social business, Kantar Media CIC officially releases Social Business white paper, From Social Business to Big Data: Insights from Kantar Media CIC’s 2013-2014 China Enterprise Social Business Survey.This book conducts an online survey by distributing questionnaires among more than 390 respondents who come from over 30 industries, to collect extensive attitudes and perceptions towards social business from professionals of various functional departments,and provides suggestions for the organizations which are (or will be) undergoing social business changes.颁滨颁联合奥美公关发布《2013微时代危机管理白皮书》
颁滨颁联合奥美公关发布《2013微时代危机管理白皮书》Kantar Media CIC
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随着消费者维权意识的增强，“3.15”消费者权益保护日成为公司和品牌危机集中曝光的时期，往往引发较大的讨论声量和舆论关注。基于此，颁滨颁再度联合奥美公关发布《2013微时代危机管理白皮书》，针对2013年度20个微博品牌危机管理案例进行统计分析，指出危机爆发后公司应不过早对事件下结论，但需第一时间诚恳表达对事件的关注并迅速开展行动。白皮书作为危机管理的指导手册，力图帮助公司深入理解社会化媒体时代的危机管理要则，从容应对。CIC & Ogilvy PR China released the latest whitepaper “2013 Crisis Management ...
CIC & Ogilvy PR China released the latest whitepaper “2013 Crisis Management ...Kantar Media CIC
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To help companies better prevent and manage potential crises on World Consumer Rights Day, CIC and Ogilvy Public Relations ("Ogilvy PR") China launched their latest white paper "2013 Crisis Management in the Social Era" that analyzes the top 20 crises on Chinese microblogs last year. Advising companies to refrain from publicly jumping to conclusions at the outbreak of a crisis, the study recommends companies to immediately communicate their awareness of the crisis at hand and to promise a thorough investigation. The white paper serves as a guide in helping brands to better organize and fine-tune their crisis communication, especially on social media. 
CIC 2014 中国社会化媒体格局概览
CIC 2014 中国社会化媒体格局概览Kantar Media CIC
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颁滨颁根据各平台的营销价值将整体社媒体平台划分为“社会化营销核心平台”和“消费者细分兴趣社区”两大类，同时对桌面和移动端平台进行了划分。中国社媒体格局会进一步呈现移动、细分、服务、交易、数据整合等趋势。CIC 2014 China Social Media Landscape
CIC 2014 China Social Media LandscapeKantar Media CIC
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CIC has witnessed dynamic changes in the China Social Media Landscape for the 6th year. In the past year, we have seen that different social and digital platforms offer different marketing value propositions, and the rapid surge in access of mobile internet has generated a much faster and deeper impact in China, compared to other western markets. Read more: http://lnkd.in/bQhKsNCViral video cinema vol.23：content is king in video marketing
Viral video cinema vol.23：content is king in video marketingKantar Media CIC
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This document analyzes several successful video marketing campaigns and ads. It summarizes the key reasons why audiences share videos, such as to gain reputation among friends and families by sharing interesting or useful information. It then provides brief summaries of 6 example viral video ads, including their themes and creative elements, such as a fireman saving a kitten video from GoPro that combines attractive elements. It concludes by mentioning the company has over 1000 videos collected on video platforms and encourages contacting them for more information.CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...
CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...Kantar Media CIC
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CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel ” today. This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media - business travellers, self-drive travellers, package tourists, luxury shopping travellers and backpackers, and has identified their unique attitudes to travel and different consumption behaviours, aiming to help brand marketers develop more effective and targeted marketing strategies.颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》
颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》Kantar Media CIC
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颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》。该白皮书通过收集和深入分析社交媒体讨论以及相关信息，将中国旅行者分为五大类型：商旅人群、跟团客、自驾族、奢侈购物游人群和背包客（按在线讨论热烈程度由低到高排列），并对他们对旅行的不同的态度和差异化的消费行为特征进行了分析，旨在帮助品牌更加精准地制定市场战略。颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》
颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》Kantar Media CIC
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颁滨颁与群邑智库联合发布2013旅游行业白皮书《社会化旅游的崛起》。该白皮书通过收集和深入分析社交媒体讨论以及相关信息，将中国旅行者分为五大类型：商旅人群、跟团客、自驾族、奢侈购物游人群和背包客（按在线讨论热烈程度由低到高排列），并对他们对旅行的不同的态度和差异化的消费行为特征进行了分析，旨在帮助品牌更加精准地制定市场战略。CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...
CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...Kantar Media CIC
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CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel ” today. This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media - business travellers, self-drive travellers, package tourists, luxury shopping travellers and backpackers, and has identified their unique attitudes to travel and different consumption behaviours, aiming to help brand marketers develop more effective and targeted marketing strategies.
颁滨颁中国社会化媒体格局概览图2013
颁滨颁中国社会化媒体格局概览图2013Kantar Media CIC
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颁滨颁2013年中国社会化媒体格局图正式发布。基于各社会化媒体平台的业态成熟度以及平台之间的功能依附关系，将中国的社会化媒体平台划分为“核心网络”、“增值衍生网络”、“基础功能网络”和“新兴/细分网络”四大类。CIC China Social Media Landscape 2013
CIC China Social Media Landscape 2013Kantar Media CIC
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CIC China Social Media Landscape 2013 Published. It's been an explosive 5 years since CIC articulated the 1st ChinaSocial Media Landscape in 2008 and today. We're honored to release the most up to date version of this iconic industry infographic, the CIC China Social Media Landscape 2013. 
IWOM watch 2012 compilation_technology (Part 8)
IWOM watch 2012 compilation_technology (Part 8)Kantar Media CIC
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HyLoMo stands for "Hyper-Local Mobile" and refers to apps that provide hyper-local information and recommendations based on a user's location and interests. These apps are becoming more common and useful as they can analyze large amounts of real-time behavioral data from users. Renren updated its mobile app to include "Public Pages" which allow brands to share content and engage with consumers on mobile.IWOM watch 2012 compilation_crisis (Part 6)
IWOM watch 2012 compilation_crisis (Part 6)Kantar Media CIC
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This document is a compilation of articles from CIC's 2012 IWOM Watch reports. It discusses how brands and individuals responded positively during anti-Japan protests in China by offering compensation to those whose Japanese cars were damaged. Chen Guangbiao promised new cars to followers with smashed Japanese cars on Weibo. Toyota also offered compensation. These actions boosted the brands' images. The document also provides background on CIC, describing it as China's leading social business intelligence company. It collects online consumer comments to provide strategic advice to global brands.IWOM watch 2012 compilation_weibo development (Part 5)
IWOM watch 2012 compilation_weibo development (Part 5)Kantar Media CIC
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The document provides an overview of Sina Weibo's new Enterprise 2.0 platform, which introduces more customizable tools for brands to engage consumers on Weibo. These include customizable display ads, support for performance tracking data, and tools to better understand consumers based on their Weibo tags and interests. The upgrades aim to help brands make their Weibo accounts more interactive and effective for marketing promotions and communications.Viral Video Cinema vol.20：Stop Motion Animation Collection
- 1. Stop-motion Animation Collection Moving pictures In a digital age, there’s something quite satisfying about seeing traditional techniques put into practice. In this collection, we’ve listed the top 6 stop-motion animation ads for your viewing pleasure.Read blog Honda: Hands Celebrating 65 years of innovation, Honda's ad is as informative as it is amusing.Refreshing as a glass of water squeezed from the FCX Clarity Starbucks: Monday Can Be Great! Monday seems to be everyone’s least favourite day of the week. But at Starbucks, we don’t think Mondays are all bad. Moleskine: A Year in Full Colour 382 Moleskine notebooks were used to create A Year in Full Colour. A stop-motion animation that introduces the new Moleskine colors. Chanel: Here Comes the Beauty Pack In the video, Chanel’s make ups gets moving , a robot, a model, a spider, etc…Enough said! Now enjoy this cute video! McDonald's: The Little Big Town A bird’s eye view of this tiny world, which must have incredibly tiny nuggets. Can't wait to take a bite! Hyundai: Hyundai Card This amazing stop-motion ad is designed to encourage you to try the new touch screens in Korea's bus stops. Scan the Qrcode on the left to read on mobile devices. Up till now, more than 800 videos and 46 Playlists have been stored in SEEISEE official video bank in Tudou.com and Youku.com. We will keep updating the latest and best videos all the time. Previous Blog Posts ： 1. 微影院第 19 期：耀目星光 2. 微影院第 18 期：以童话和魔法之名 3. 微电影第 17 期：和未来有关的高科技产物微电影 4. 微影院第 16 期：用 Vine 制作 6 秒病毒视频 5. 微影院第 15 期：香氛奇缘 weibo.com/seeisee Wechat ID：seeiseeCHAT Contact Us ：