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Cierra jackson developing yourpersonalbrandcanvas
Arena
 Artist Management for urban
artist and musicians in the
southern region of the United
States.
Identity
 My name is Cierra Jackson. I am
a student in the music business
program at Full Sail University. I
am also a mother of four, with the
ability to make powerful moves. I
am a wolf in the business
industry with the heart of an
angel. My unique ability to
distinguish my self among other
people in the industry is what
makes me special. I can help
others do the same for their
career.
Skills
 I am able to use my skills and
abilities developed at Full Sail
University to help artist achieve
their unthinkable success. I can
achieve this through being able
analyze data and putting
together marketing plans for
each artist and their projects. In
my arena of business that will
make me standout, because
many of my competitors have
yet to posses those skill sets.
Profession
 I am an artist manager. I
study every aspect of the
industry and stay one step
ahead of my competitors
using all skill sets to make
sure my artist are given the
best chance to be a success.
Credentials
 Business management
 Intro to Marketing
 Data Analysis and reporting
Promise
 I promise to de鍖ne the
relationships between an artist
and their manager. I will
reassure my artist that me and
whatever company I work for
are/ will always look out for
their best interest. I believe this
promise will help retain artist
and keep them working with
managers that will help
improve their career for years
to come.
Positioning
 I am a well developed artist
manager through learning
and studying.
 Time management skills
 Multiple credentials and
certi鍖cations
 A manager for the artist
Audience
 Artist
 UMG(Universal Music Group)
 Atlantic records
 Live Nation
 Linkedin
 Facebook
 Instagram
 YouTube
Networking and Marketing
 Music Business Association
summits
 Red Carpet Events
 Live concerts
Competitors
 Other Full Sail Students
 Other Business majors
 Other Music majors
 Other Artist Managers with
experience and without.
 Kevin Patternson artist
manager at Artist Haus
Management
Professional Development
 I need to improve upon my
time management skills.
 I also need to improve upon
my skills.
 I need to improve upon
studying.
Goals
 My goal is to become the best
artist manager I can possibly
be.
 I will be working for one of
the top talent companies in
the industry after graduation
in 2020.
Reference Page
Bizet, M. (2018, March 22). How to Achieve Your Goals Within a Specific Timeframe. Retrieved February 16, 2019, from https://
www.businessmagazinegainesville.com/how-to-achieve-your-goals-within-a-specific-timeframe/
Ilumeo. (n.d.). Retrieved from https://www.illumeo.com/professional-development
Bensoussan, B. (2016, July 27). Understanding Your Competitors. Retrieved from https://mindshifts.com.au/understanding-your-competitors/
YOKOHAMAARENA | Things to do. (n.d.). Retrieved from http://www.yokohamajapan.com/things-to-do/detail.php?id=146
Colloquy: On Whether Identity Politics Defines Today's Democrats  The Worthy House. (2019, February 08). Retrieved from https://theworthyhouse.com/
2017/10/04/colloquy-on-whether-identity-politics-defines-todays-democrats/
5 Facebook Marketing Strategies to Reach Your Target Audience. (n.d.). Retrieved from https://www.business2community.com/facebook/5-facebook-
marketing-strategies-reach-target-audience-01623393
Colloquy: On Whether Identity Politics Defines Today's Democrats  The Worthy House. (2019, February 08). Retrieved from https://theworthyhouse.com/
2017/10/04/colloquy-on-whether-identity-politics-defines-todays-democrats/
Which Skills are Most Important on the Job and Which Skills are in Short Supply? (n.d.). Retrieved from https://www.ced.org/blog/entry/which-skills-are-
most-important-on-the-job-and-which-skills-are-in-short-su
Network Marketing: 7 Important Questions to Ask. (2018, November 19). Retrieved from http://www.business-opportunities.biz/2015/04/15/network-
marketing-7-important-questions-ask/
Cierra Quartz Jackson
 fsbizsite.com/cqjackson
 randomlycway24@gmail.com
 CQJackson@student.fullsail.
edu
 (205)218-1984

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Ad

Cierra jackson developing yourpersonalbrandcanvas

  • 2. Arena Artist Management for urban artist and musicians in the southern region of the United States.
  • 3. Identity My name is Cierra Jackson. I am a student in the music business program at Full Sail University. I am also a mother of four, with the ability to make powerful moves. I am a wolf in the business industry with the heart of an angel. My unique ability to distinguish my self among other people in the industry is what makes me special. I can help others do the same for their career.
  • 4. Skills I am able to use my skills and abilities developed at Full Sail University to help artist achieve their unthinkable success. I can achieve this through being able analyze data and putting together marketing plans for each artist and their projects. In my arena of business that will make me standout, because many of my competitors have yet to posses those skill sets.
  • 5. Profession I am an artist manager. I study every aspect of the industry and stay one step ahead of my competitors using all skill sets to make sure my artist are given the best chance to be a success.
  • 6. Credentials Business management Intro to Marketing Data Analysis and reporting
  • 7. Promise I promise to de鍖ne the relationships between an artist and their manager. I will reassure my artist that me and whatever company I work for are/ will always look out for their best interest. I believe this promise will help retain artist and keep them working with managers that will help improve their career for years to come.
  • 8. Positioning I am a well developed artist manager through learning and studying. Time management skills Multiple credentials and certi鍖cations A manager for the artist
  • 9. Audience Artist UMG(Universal Music Group) Atlantic records Live Nation Linkedin Facebook Instagram YouTube
  • 10. Networking and Marketing Music Business Association summits Red Carpet Events Live concerts
  • 11. Competitors Other Full Sail Students Other Business majors Other Music majors Other Artist Managers with experience and without. Kevin Patternson artist manager at Artist Haus Management
  • 12. Professional Development I need to improve upon my time management skills. I also need to improve upon my skills. I need to improve upon studying.
  • 13. Goals My goal is to become the best artist manager I can possibly be. I will be working for one of the top talent companies in the industry after graduation in 2020.
  • 14. Reference Page Bizet, M. (2018, March 22). How to Achieve Your Goals Within a Specific Timeframe. Retrieved February 16, 2019, from https:// www.businessmagazinegainesville.com/how-to-achieve-your-goals-within-a-specific-timeframe/ Ilumeo. (n.d.). Retrieved from https://www.illumeo.com/professional-development Bensoussan, B. (2016, July 27). Understanding Your Competitors. Retrieved from https://mindshifts.com.au/understanding-your-competitors/ YOKOHAMAARENA | Things to do. (n.d.). Retrieved from http://www.yokohamajapan.com/things-to-do/detail.php?id=146 Colloquy: On Whether Identity Politics Defines Today's Democrats The Worthy House. (2019, February 08). Retrieved from https://theworthyhouse.com/ 2017/10/04/colloquy-on-whether-identity-politics-defines-todays-democrats/ 5 Facebook Marketing Strategies to Reach Your Target Audience. (n.d.). Retrieved from https://www.business2community.com/facebook/5-facebook- marketing-strategies-reach-target-audience-01623393 Colloquy: On Whether Identity Politics Defines Today's Democrats The Worthy House. (2019, February 08). Retrieved from https://theworthyhouse.com/ 2017/10/04/colloquy-on-whether-identity-politics-defines-todays-democrats/ Which Skills are Most Important on the Job and Which Skills are in Short Supply? (n.d.). Retrieved from https://www.ced.org/blog/entry/which-skills-are- most-important-on-the-job-and-which-skills-are-in-short-su Network Marketing: 7 Important Questions to Ask. (2018, November 19). Retrieved from http://www.business-opportunities.biz/2015/04/15/network- marketing-7-important-questions-ask/
  • 15. Cierra Quartz Jackson fsbizsite.com/cqjackson randomlycway24@gmail.com CQJackson@student.fullsail. edu (205)218-1984