Cilove skupiny-vs-seo

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Jakub Hladký

Nezapomínejte na lidi. Aneb základy marketingu se hodí i pro SEO.

2
ŘEČNICKÁ OTÁZKA:
KDO JSOU VAŠI ZÁKAZNÍCI?
NEBO
?

3
MARKETINGOVÝ MIX 4P
Zdroj obrázku 4P - E-learning Everesta

4
POJMENUJTE SVÉ USP!
„UNIQUE SELLING PROPOSITION“
• ČÍM JSTE JEDINEČNÍ?
• ČÍM SE ODLIŠUJETE?
• PROČ ZROVNA VY?!

5
JAK LIDÉ HLEDAJÍ
AIDA MODEL
• ATTENTION – UPOUTAT POZORNOST
• INTEREST – VZBUDIT ZÁJEM
• DESIRE – VYTVOŘENÍ TOUHY
• ACTION – VÝZVA K AKCI

7
ZNAKY Z HLEDISKA NÁKUPNÍHO
CHOVÁNÍ DŮLEŽITÉ PRO FORMULACI
REKLAMNÍHO POSELSTVÍ
• DOSAVADNÍ ZÁKAZNÍCI – NE/PRAVIDELNÍ
• VÝŠE NÁKUPU
• VÝBĚRU NÁKUPNÍHO MÍSTA
• VĚRNOST ZNAČKÁM

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TYPOLOGIE ZÁKAZNÍKŮ / UŽIVATELŮ
• JEDNAJÍCÍ POD TLAKEM OKOLÍ
• DÁVAJÍCÍ PŘEDNOST KVALITĚ A ZNAČKÁM
• JEDNAJÍCÍ ZE ZVYKU
• MOTIVOVANÉ VNITŘNÍMI FAKTORY NEBO PARAMETRY
• DÁVAJÍCÍ PŘEDNOST RACIONÁLNÍM ARGUMENTŮM
• IMPULZIVNÍ A EMOCIONÁLNÍ
• ROZHODUJÍ SE PODLE CENY
Zdroj: výzkum TNS Factum Praha

9
ZKUSME SPOLEČNĚ NAJÍT
• KDO POTŘEBUJE VÁŠ PRODUKT/SLUŽBU
• PROČ TO POTŘEBUJE
• PROČ BY TO MĚL CHTÍT ZROVNA OD VÁS
• KDE A JAK ASI TAKOVÝ UŽIVATEL HLEDÁ
I TOTO BYSTE MĚLI VĚDĚT PŘI PRÁCI S VYHLEDÁVAČI

POJĎME TO ZKUSIT PŘÍMO NA
VAŠICH PROJEKTECH
@JakubHladky
Facebook.com/hladky.net
JAKUB HLADKÝ

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AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

Skeleton Culture CodeSkeleton Technologies

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Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.

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Content Methodology: A Best Practices Report (Webinar)contently

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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ChatGPT webinar slidesAlireza Esmikhani

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The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.

Cilove skupiny-vs-seo

1. WORKSHOP CÍLOVÉ SKUPINY VS. SEO JE TO O LIDECH… JAKUB HLADKÝ Zlivice 20, 397 01 Písek. IČO: 60605995

2. 2 ŘEČNICKÁ OTÁZKA: KDO JSOU VAŠI ZÁKAZNÍCI? NEBO ?

3. 3 MARKETINGOVÝ MIX 4P Zdroj obrázku 4P - E-learning Everesta

4. 4 POJMENUJTE SVÉ USP! „UNIQUE SELLING PROPOSITION“ • ČÍM JSTE JEDINEČNÍ? • ČÍM SE ODLIŠUJETE? • PROČ ZROVNA VY?!

5. 5 JAK LIDÉ HLEDAJÍ AIDA MODEL • ATTENTION – UPOUTAT POZORNOST • INTEREST – VZBUDIT ZÁJEM • DESIRE – VYTVOŘENÍ TOUHY • ACTION – VÝZVA K AKCI

6. 6 HLEDEJTE MOTIVY NÁKUPNÍHO CHOVÁNÍ

7. 7 ZNAKY Z HLEDISKA NÁKUPNÍHO CHOVÁNÍ DŮLEŽITÉ PRO FORMULACI REKLAMNÍHO POSELSTVÍ • DOSAVADNÍ ZÁKAZNÍCI – NE/PRAVIDELNÍ • VÝŠE NÁKUPU • VÝBĚRU NÁKUPNÍHO MÍSTA • VĚRNOST ZNAČKÁM

8. 8 TYPOLOGIE ZÁKAZNÍKŮ / UŽIVATELŮ • JEDNAJÍCÍ POD TLAKEM OKOLÍ • DÁVAJÍCÍ PŘEDNOST KVALITĚ A ZNAČKÁM • JEDNAJÍCÍ ZE ZVYKU • MOTIVOVANÉ VNITŘNÍMI FAKTORY NEBO PARAMETRY • DÁVAJÍCÍ PŘEDNOST RACIONÁLNÍM ARGUMENTŮM • IMPULZIVNÍ A EMOCIONÁLNÍ • ROZHODUJÍ SE PODLE CENY Zdroj: výzkum TNS Factum Praha

9. 9 ZKUSME SPOLEČNĚ NAJÍT • KDO POTŘEBUJE VÁŠ PRODUKT/SLUŽBU • PROČ TO POTŘEBUJE • PROČ BY TO MĚL CHTÍT ZROVNA OD VÁS • KDE A JAK ASI TAKOVÝ UŽIVATEL HLEDÁ I TOTO BYSTE MĚLI VĚDĚT PŘI PRÁCI S VYHLEDÁVAČI

10. POJĎME TO ZKUSIT PŘÍMO NA VAŠICH PROJEKTECH @JakubHladky Facebook.com/hladky.net JAKUB HLADKÝ

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Cilove skupiny-vs-seo