Civi Credentials
- 1. Credentials
- 2. WHO is VTM?
- 3. TOP 1 Google Premier SME Partner (PSP) in Vietnam TOP 1 Facebook Partners in Vietnam Biggest Online Marketing Company in Vietnam TOP 2 Japanese Affiliate System in Vietnam
- 4. Head: 35 Chua Lang, Hanoi Civi: F8, TNR Tower (Vincom), 54A Nguyen Chi Thanh, Hanoi HCM office: 21 Nguyen Cuu Van, Binh Thanh, Ho Chi Minh City 40,000+ clients 500+ staffs 2010 2013 2015 2016 Viet Tien Manh started Start AD: Google, Facebook Jan 1: Google Premier Partner TOP 1 Google, Facebook Oct: Civi released
- 7. About Value Commerce Japan: 端 One of the 2 Biggest Affiliate companies in Japan, TOP 5 in Global 端 Listing on the stock market of Tokyo, Japan 端 A subsidiary of Yahoo Japan Group, member company of Softbank Group - the company that is holding 30% of shares and the majority shareholder of Alibaba Group.
- 8. Name ValueCommerce Co., Ltd Establish March 1996 Address Minami Aoyama Bright Square 3F 2-26-1 Minami-Aoyama, Minato-ku Tokyo, Japan CEO Jin Kagawa Business industry Marketing (Affiliate, Ad Network,etc), CRM (programmatic) Capital 1,728M Yen (促) (15M USD) (31/12/2015) Staff 260 staffs (31/12/2015, all departments) Stock Market Tokyo Stock Exchange (Stock Code: 2491) Majority shareholder Yahoo Japan Corporation
- 9. 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2002 2012 (Mil Yen)Increase 35times Source: Yano Research Institute: Business model and Future of ASP 2016 Reslt of ffiliate Market research 2008, 2009, 2011, 2012 Affiliate market in Japan 2015 166B Yen Source: Trends and Future of Affiliate market 2012-2013 (Yano Research Institute) AFFILIATE MARKET IN JAPAN
- 10. WHO is CIVI?
- 11. Civi.vn is an Affiliiate System borned by the co-operation between VTM Group and Value Commerce Japan. Civi.vn affiliates Advertisers (Brands) and Publishers (websites/blogs) and charges Advertisers by CPA instead of CPC/CPM/CPD.
- 12. Users Media/Reward Affiliate Advertiser Collect point for user of the media (if any) Bonus point IMG tag transfers data to the system Click to the banners on websites Redirect to Affiliate server Affiliate system receives the request and processes datas Redirect to the landing page User takes action in the landing page User is redirected to the Thank you page (successful action page) Affiliate receives and processes result Action confirmation: Confirm/ Decline Affiliate processes: collect points for media (point back) (if any) AFFILIATE MARKETING SYSTEM OVERALL
- 13. Who wants to publish my Ads, Conversion is A, commission is xxx (VND)? Affiliate to publish Ads Accept to publish, your Ads is ready! Start to publish Ads Click qu畉ng c叩o tr棚n AS Mua s畉n ph畉m tr棚n MS! Confirm conversions Conversion confirmation from Adv Pay the commission for Publisher via Civi Receive commission from Civi Affiliate Tracking PaymentInternet User Access to website Publisher Affiliate site (AS) Advertiser Merchant site( MS) Online Shop Affiliate Banner Buy! AFFILIATE MARKETING SYSTEM OVERALL
- 14. Purchase Contact Register a course Request document Deal To the store Register member Schedule appointment AFFILIATE MARKETING SYSTEM OVERALL
- 15. MONEY BACK
- 16. MoneyBack.vn - Online Cash Back Mall in Vietnam Money Back Online virtual 24/24 Mall Open store Advertisers introduction site on MoneyBack.vn MoneyBack.vns users Customers Advertisers website Purchasing Registering service Cash Back 端 MoneyBack.vn is a Cash Back Mall service that users will cash back money when they purchase products/services or register a service on stores website via MoneyBack.vn. MoneyBack is a publisher of Civi.vn. 端 Opening a store on Money Back means to open a free store in an Online 24/24 mall. Store owner will pay commission to Civi.vn when users from Money Back buy products/services or register a service on stores site.
- 17. .Advertiser pays commission to Civi.vn . Users from MoneyBack.vn purchase, register on stores of Advertisers on MoneyBack.vn. Advertisers civi.vn Publisher Money Back Members .civi.vn pay commission from Publisher to MoneyBack.vn (automatically鐚 . MoneyBack.vn returns Money Back point to members and transfer money via bank to members account. AUTO Advertiser Site Advertiser Site Advertiser Site Advertiser Site . Open store on MoneyBack.vn, focus on big Advertisers by industry. . Recruit members (users) for MoneyBacks. 祉 . Users access to Advertises website via MoneyBack.vn to purchase, register. . Users login into MoneyBack.vn. Cash Back Mall produced by MoneyBack.vn - Online Cash Back Mall in Vietnam
- 18. POINT.1 MBs members always have discount: Cash Back. POINT.2 Make special offer for MBs members. POINT.3 MBs members will become loyal customers and have need of buying things. POINT.4 Advertiser only affiliates to Civi.vn to open store on MB Some Advertisers need to send register form to join MB. POINT.5 Receiving report instantly. This function will release on Apr 2017. MB is a service: 1. Have big benefit for members. 2. No more charge for Advertisers. 3. Members are increasing MoneyBack.vn - Online Cash Back Mall in Vietnam Why MB?
- 20. www.value-point.jp Online Cash Back Mall in Japan
- 21. www.value-point.jp Online Cash Back Mall in Japan
- 22. Case Study
- 23. Civi CAMPAIGN FOR A JOINT VENTRURE BANK IN VIETNAM - Client: Joint Venture Bank in Vietnam - Products: Credit - Channel: Civi.vn - What challenges: Only form in 6 provinces in Vietnam accepted, otherwises decline. - What we did? o Set up the Affiliate campaign using Civi.vn o Consulting to design the banner and prepare the content on the landing page of the Client o Working and following with the Publishers to help them optimize the content/banners on their sites to raise the CVR of the campaign - What we got? o Get over 610 Leads after 1 month o 73% is qualified form (450 forms). Others are not in the accepted locations. o 450 users with real need of loans, save time and money for Bank when they only pay for real users and meet the conditions of the Bank.
- 24. Thank you