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VTM Group - Digital Company
- 1. Credentials
- 2. WHO is VTM?
- 3. TOP 1 Google Premier SME Partner (PSP) in Vietnam TOP 1 Facebook Partners in Vietnam Biggest Online Marketing Company in Vietnam TOP 2 Japanese Affiliate System in Vietnam
- 4. Facebook Partner Certificate http://www.google.com.vn/intl/vi/ads/premiersmbpartner/advertisers-findpartner.html#tab=partner-vtmgroup-com-vn Google Partner Certificate
- 5. 19% 22% 26% 31% 30% 30% 31% 23% 7% 3% 37% 43% 45% 80% 75% 46% 67% 33% 27% 24% 2010 2011 2012 2013 2014 2015 2016 26 45 76 131 215 329 390 Vietnam Online Marketing Market Share (Mil USD) Vietnam Media Source: ANTS, FPT, VNG, VCCorp, 24H, Agencies, VECOM
- 6. Head: 35 Chua Lang, Hanoi Civi: F8, TNR Tower (Vincom), 54A Nguyen Chi Thanh, Hanoi HCM office: 21 Nguyen Cuu Van, Binh Thanh, Ho Chi Minh City 40,000+ clients 500+ staffs 2010 2013 2015 2016 Viet Tien Manh started Start AD: Google, Facebook Jan 1: Google Premier Partner TOP 1 Google, Facebook Oct: Civi released
- 8. INTEGRATED ONLINE MARKETING PLAN Multi channel Online marketing plan using Web design, Integrated Online Media channels, Content) LATEST UPDATE 端 Latest advertising technology from Google, Facebook 端 Google Insights by Industries VAT INVOICE ISSUED We issue VAT Invoice for your Google, Facebook campaigns BEST PRICE TECHNICAL SUPPORT BIGGEST PARTNER OF GOOGLE, FACEBOOK WHY VTM?
- 10. Online Marketing Strategy & Planning 端 Performance Based Ads Strategy 端 Branding Strategy 端 Mobile Strategy 端 Content Strategy 端 Social Media Strategy 端 Analysing, Executing and Tracking 端 Content Direction 端 Content Building 端 Image Design 端 Fanpage/Website/Microsite Development Content Building
- 11. Google Search Network Google Display Network Gmail Ads Google Play Ads Remarketing/Dynamic Remarketing
- 12. Youtube Masthead Trueview In-Stream (Skipable) Pre-roll Ads (Non Skipable) Trueview In-Display Trueview In-Search Re-marketing
- 13. Fanpage Like Increasing Sponsored Post Advertising Link to Website Advertising Video Advertising Lead Collecting App Installation Instagram Ads
- 14. Civi.vn is an Affiliiate System borned by the co-operation between VTM Group and Value Commerce Japan. Civi.vn affiliates Advertisers (Brands) and Publishers (websites/blogs) and charges Advertisers by CPA instead of CPC/CPM/CPD.
- 15. About Value Commerce Japan: 端 One of the 2 Biggest Affiliate companies in Japan, TOP 5 in Global 端 Listing on the stock market of Tokyo, Japan 端 A subsidiary of Yahoo Japan Group, member company of Softbank Group - the company holding 30% of shares and the majority shareholder of Alibaba Group.
- 16. AGE 41% 15 -24 13% 35 -44 37% 7% 45 -54 Above55 2% 49%51% GENDER 3.6M UniqueUsers 36% 33% 19% 8% 4% Age 15+ 18+ 25+ 35+ 45+ Banner Ads Link to PR Ads Search Ads Contextual Ads Icon Ads Browser skin Ads Zalo Page (OA) Feed Ads - link to website/Zalo page Native Ads on Zalo Network Standard Banner Rich Media (video) Expandable banner
- 17. Email Marketing Cost per sent email Cost per day Cost per opened email SMS Marketing Viettel Mobifone Vinaphone Others PR & Banner Booking 端 PR Solution 端 PR Article 端 Fix Banner Booking
- 18. Information Technology 端 Website, Microsite Design 端 Hosting, Server, VPS, Domain 端 SSL (Secure Sockets Layer): GlobalSign 端 Zopim Chat for website
- 19. Case Study
- 20. - Client: Home Electric Appliances Brand - Channel: Google Search Network - Target: Reach the KPI of Click, Impression and Average position - What we did? o Consulting Ads Text for 4 main keyword groups: Washing machine, Refrigerator, Air Conditioner, E-Warranty. o Running the keywords using Google Adwords in TOP 5 to optimize the authority of user when searching keywords related to electronic devices - What we got? o Over 25.000 clicks in total (Over 23.000 clicks committed) o Over 450.000 impression in total (450.000 impression committed), 4 times higher than the previous agency result with the same click amount o >5.5% of CTR o <3.4 in Average position (TOP 5 committed) o The Client was very happy with the service and caring SEM CAMPAIGN FOR A LEADING BRAND OF HOME ELECTRIC APPLIANCES
- 21. YOUTUBE CAMPAIGN FOR A LEADING BRAND OF HOME ELECTRIC APPLIANCES - Client: Home Electric Appliances Brand - Channel: Youtube - Video: an MV by Singer Hien Thuc telling about the progress from a young girl becoming a mother. She uses Home Electric Appliances to take care of her family - Target: Reach the KPI of Trueview in Ads to have total view in Watch page around 600.000 views - What we did? o Run the Youtube Ads for MV to celebrate the Mothers Day o Optimize the video to viral more people, the aim is to get more organic view without Ads. - What we got? o Over 500.000 Trueviews in Ads o Over 610.000 Views in Watch page after the Campaign o Get nearly 13.000.000 Impression o The Client was very happy with the service and caring
- 22. SEM CAMPAIGN FOR A LEADING CONFECTIONERY BRAND - Client: Confectionery Brand - Channel: Google Search Network - Target: Reach the KPI of click in a very short time of running Ads for Tet holiday search time - What we did? o Consulting the Ads Text for 5 main keyword groups o Running the SEM campaign during 1 month before Tet holiday one week o Optimize the total click to reach KPI, engage more and more people to the landing page and play Tet game - What we got? o Over 36.000 clicks in total (over 30.000 clicks commited) o Over 630.000 impression in total o >5.73% of CTR o <2.7 in Average position
- 23. FACEBOOK VIDEO CAMPAIGN FOR A LEADING INSTANT NOODLE CUP BRAND - Client: Instant Noodle Cup Brand - Channel: Facebook Video Ads - Video: an MV by Singer Noo Phuoc Thinh, who is so funny, strong to sing, dance for a school day after tasting a cup of noodle - Target: Reach the KPI of View by 300.000 using Video Ads of Facebook - What we did? Run and optimize the video to get as many the organic view as possible. - What we got? o Over 190.000 paid views o Over 480.000 views in total (view shown outside of the video) o Organic view is higher than 2.5 times than paid views o VTR is nearly 20% o The Client was very happy with the service and caring
- 24. FACEBOOK CAMPAIGN FOR ONE OF THE LEADING COMMERCIAL BANKS - Client: Banking Brand - Channel: Facebook - Game: A mini game for summer that users have to go through 3 steps: Like Fanpage, Comment to answer the question and Share the post in public to get awards from the Bank. - Target: Get as many players for the game as possible. At least 1000 players. - What we did? Run the sponsored post campaign, target by demographic, interest and behaviour of users. - What we got? o Reach over 56.000 Users o Over 2400 Likes, 2300 Comments, 2300 Shares o Over 2100 valid players, 2 times higher than first target o Award for 3 lucky random players
- 25. INTEGRATED ONLINE MARKETING CAMPAIGN FOR A JAPANESE FINANCIAL SERVICE LOCATED IN VIETNAM - Client: Financial Service - Channel: Google, Facebook - What we did? o Running Ads on SEM, GDN, Fanpage Like Increasing, Facebook Link to website Ads, Zalo and Coc Coc Ads o Consulting the methods to optimize the campaign constantly - What we got? o Reach almost all of the people in Ho Chi Minh city, who are the target audiences of the campaign o Get over 6 Million impression each month of Ads on all channels o Get over 1000 contacts/month of people registering or emailing or calling to the center to ask for financial service. o Get over 70 contracts every month of people who are qualified of loaning money from this service o Open 14 branches of the company at almost every district in Ho Chi Minh City and new branches in Hanoi.
- 26. Civi CAMPAIGN FOR A JOINT VENTRURE BANK IN VIETNAM - Client: Joint Venture Bank in Vietnam - Products: Credit - Channel: Civi.vn - What challenges: Only form in 6 provinces in Vietnam accepted, otherwises decline. - What we did? o Set up the Affiliate campaign using Civi.vn o Consulting to design the banner and prepare the content on the landing page of the Client o Working and following with the Publishers to help them optimize the content/banners on their sites to raise the CVR of the campaign - What we got? o Get over 610 Leads after 1 month o 73% is qualified form (450 forms). Others are not in the accepted locations. o 450 users with real need of loans, save time and money for Bank when they only pay for real users and meet the conditions of the Bank.
- 27. Thank you