Classical conditioning is a learning process discovered by Ivan Pavlov where a neutral stimulus becomes associated with an unconditioned stimulus to elicit a new conditioned response. Pavlov's famous experiment involved ringing a bell before giving dogs food, causing the dogs to salivate in response to the bell alone. Classical conditioning involves three stages: before conditioning where the unconditioned stimulus produces an unconditioned response, during conditioning where the neutral stimulus is paired with the unconditioned stimulus, and after conditioning where the now conditioned stimulus elicits the conditioned response. This theory has implications for understanding reward, punishment, language learning, removing superstitions, developing attitudes, and using audiovisual aids in education.