Coca cola
Download as PPTX, PDF1 like1,185 views
Coca-Cola is the world's largest beverage company operating in over 200 countries. It was founded in 1886 in Atlanta, Georgia by Dr. John Pemberton and sells over 400 brands of drinks including sodas, juices, teas, coffees and waters. The company has a mission to refresh people in body, mind and spirit and a vision for sustainable growth focused on profit, people, partners and the planet. It uses brand ambassadors, TV commercials, posters and print advertising to promote its brands like Thums Up, Sprite, Fanta and Limca.
1 of 15
Downloaded 29 times
Recommended
Coca-cola presentation
Coca-cola presentationsanderouwejan
油
Coca-Cola was founded in 1886 by John Pemberton and introduced to the Netherlands in 1928. It contains caffeine and is known for its secret recipe and worldwide popularity. However, it also contributes to health issues like obesity, diabetes, and dental erosion due to its high-fructose corn syrup and phosphoric acid content. Coca-Cola has been commercially sponsored the Olympic Games and uses iconic imagery of delivery trucks in its advertising campaigns to build brand recognition around the world.Coca cola presentation
Coca cola presentationSarahJayneRussell
油
Coca-Cola was invented in 1886 as a medicine by John Pemberton and originally contained cocaine. In 1903, cocaine was removed from the formula. The name was suggested by Pemberton's bookkeeper Frank Robinson. Today, Coca-Cola owns many brands like Sprite and Fanta and has a vast global market, though it does not export to Cuba or North Korea. Its main competitor is Pepsi.Coca Cola 
Coca Cola Sahal Patel
油
Coca-Cola is the world's largest beverage company and best-selling soft drink in history. It was invented in 1886 and today has almost 500 brands and reaches consumers in over 200 countries. Coca-Cola has been highly successful in marketing its brand globally through pulsing advertisements, creating uplifting campaigns that translate well across cultures, and conveying messages that it leads to happiness. However, its greatest risks are customers becoming aware that excessive consumption can lead to health issues like diabetes. The presentation provides an introduction to Coca-Cola, its history and marketing strategies over time.Positioning of pepsi and coca cola
Positioning of pepsi and coca colaAnam Shahid
油
Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.Coca cola Hello for Happiness Presentation
Coca cola Hello for Happiness PresentationAmy Ramli
油
A presentation for Hello Happiness by Coca Cola for an International Business Subject - intercultural..
How the Coca Cola Hello Happiness project is viewed in the cultural perspectiveCoca cola pestel
Coca cola pestelTwinkle Poddar
油
The document analyzes The Coca-Cola Company. It provides details about the company such as its founding in 1892, current CEO James Quincey, operations in over 200 countries, and over 500 brands. It also discusses Coca-Cola's mission, product mix, contributions during COVID-19, and performance in areas such as political, economic, social, technological, environmental, and legal factors. The conclusion states that Coca-Cola has grown since its founding 128 years ago and is working to increase acceptance in society through new products.Coca Cola Case Study
Coca Cola Case StudyTejas Shetty
油
It is case study regarding the Coca-Cola, which includes the reasons for the company's success, how it connects with people, what are its future goals and also includes some fun facts.
This is a task assigned to me by Prof: Sameer Mathur, IIML Faculty. Coca cola ad
Coca cola adElizabeth Buchanan
油
The document analyzes several Coca-Cola advertisements. The ads imply that drinking Coke brings happiness and is recommended even by medical professionals. However, the analyses note logical fallacies in the ads' arguments. While the ads aim to persuade viewers that Coke is integral to joy, the conclusion acknowledges the ads were effective at promoting the product's association with well-being.Coca cola case study
Coca cola case studyRavali Dureddy
油
Presentation on Coca-Cola case study by Ravali Reddy during an intern under prof.Sameer Mathur IIM
Lucknow.Coca Cola
Coca ColaM. Aaqib Vatao
油
Coca-Cola began selling drinks in 1886 and has since expanded to sell over 1 billion bottles per day globally, owning more than half the world's beverage market. Starting as a remedy for headaches, Coca-Cola has used catchy slogans and songs in TV advertisements for 50 years to grow its brand recognition, which is now known to 94% of the world's population with over 10,000 drinks consumed every second.Coca cola ppt
Coca cola pptadarsh singh
油
Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It has successfully marketed to billions through promotions like using Santa Claus in 1931 and sponsoring major sporting events. Coca-Cola offers a large variety of product types to meet all tastes and remain the top refreshment choice. While it aims to be number one in everything from ingredients to delivery, its greatest risks are managing massive communications to its huge target market and choosing the right media and messages.Coca Cola Powerpoint
Coca Cola Powerpointguest4a3eb55
油
In 1886, Dr. John Pemberton created Coca-Cola's secret syrup in Atlanta, Georgia. He took some to a local pharmacy where customers rated it highly. In the 1880s, Mr. Candler helped boost syrup sales tenfold and Coca-Cola was registered in the US Patent Office in 1893. By WWII, Coca-Cola was bottled in 44 countries on both sides of the conflict, and Robert Woodruff ensured all troops got Cokes for 5 cents.What make the advertising campaign of Coca-Cola successfull?
What make the advertising campaign of Coca-Cola successfull?Ng Tu畉n
油
Nguyen Le Tuan presented on the Coca-Cola company and its successful "Share a Coke" advertising campaign. Coca-Cola is an American multinational corporation that invented Coke in 1893 and now has products available in over 200 countries. The "Share a Coke" campaign removed the Coca-Cola logo from bottles and replaced it with names, making consumers feel special to find their name. It also allowed customization and spread to 123 countries. The campaign was successful because it connected with consumers personally, encouraged social media promotion, stimulated curiosity, and created a feeling of sharing with others.Marketing plan of cocacola 
Marketing plan of cocacola Md. Noor Imran
油
The Coca-Cola Company is one of the world's largest beverage companies. It was founded in 1886 when John Pemberton invented Coca-Cola, a carbonated soft drink. Coca-Cola is sold in over 200 countries and is the most popular and biggest-selling soft drink in history. The company headquarters is located in Atlanta, Georgia. Coca-Cola uses various marketing strategies to promote brand recognition globally, including advertising, sponsorships, and standardizing while also adapting to local markets.Branding Brief on Coca Cola and New Coke 
Branding Brief on Coca Cola and New Coke Marie Rouxel
油
The document discusses Coca-Cola's failed launch of New Coke in 1985. It aimed to compete with Pepsi but consumer tests overlooked brand loyalty. When New Coke replaced the original, a public backlash ensued. Coca-Cola re-launched the original as Coca-Cola Classic and invested more in marketing the brand's emotional meaning to avoid such mistakes. Today it focuses on brand awareness, loyalty, and connecting with consumers through advertising, social media, and sponsoring global events.McDonald's marketing case study
McDonald's marketing case studyNishant Gupta
油
This presentation was created during marketing management internship under Prof. Sameer Mathur(IIM Lucknow) in which I had made this presentation to analyze the marketing strategy adopted by McDonald's.Word of Mouth Marketing- Compelling Idea (Coca-Cola)
Word of Mouth Marketing- Compelling Idea (Coca-Cola)Arihant Jain
油
The document discusses the history and marketing campaigns of Coca-Cola over decades. It describes how Coca-Cola originated in 1886 in Atlanta, Georgia and has since become a global brand refreshing billions every day. It outlines some of Coca-Cola's iconic ad campaigns in India such as "Jo Chaho Ho Jaaye" featuring celebrities to target youth, and "Thanda Matlab Coca-Cola" to appeal to masses. The document also discusses Coca-Cola's global "Open Happiness" campaign and use of innovative experiential marketing techniques like interactive vending machines.Coca Cola Company
Coca Cola CompanyAnup Chakraborty
油
Coca-Cola is the largest manufacturer in the world based in Atlanta. It recorded $18.18 billion in sales and $3.53 billion in profits in 1998. Coca-Cola has over 30,000 employees worldwide and its flagship brand is Coca-Cola. It has sponsored the Olympics since 1928. Coca-Cola was developed in 1886 by Dr. John Pemberton and was refined to be a refreshing carbonated soda. It has since launched many brand extensions like Diet Coke and expanded into over 200 countries. Coca-Cola is known for its iconic advertising using slogans like "Coke adds life" and focuses on refreshing thirst.Coca Cola Marketing Campaigns
Coca Cola Marketing Campaignsalden20
油
The Coca-Cola "Share a Coke" campaign in Australia printed 150 popular names on Coke bottles to help reunite Australians and encourage connection. The campaign achieved over 18 million media impressions and saw a large increase in traffic and engagement on Coca-Cola's Facebook page. In the UAE, Coca-Cola installed "Hello Happiness" phone booths that allowed people to make free international calls using bottle cap credits, connecting families and achieving positive social media responses. In India and Pakistan, Coca-Cola's "Small World Machine" used interactive touch screens to allow direct visual connections between citizens of the divided nations for the first time.Coca Cola Case Study (NSAC - Boston University)
Coca Cola Case Study (NSAC - Boston University)Mariam Shahab
油
Coca-Cola Classic is the world's most valuable brand but has experienced declining domestic sales in recent years. Research found that taste is the primary attractor for the target market of 13-24 year olds. This social group values friends and prefers group activities. They perceive Coca-Cola Classic as a conservative brand that does not emphasize what interests them. New strategies are needed to reconnect the brand with this key demographic.Coca-Cola presentation 
Coca-Cola presentation Jane Smith
油
Coca-Cola has utilized various marketing strategies over the decades to promote brand awareness and sales growth globally. Some of their key promotional tactics include sponsoring major sporting events for decades, creating personalized "Share a Coke" campaigns, producing iconic Christmas advertisements annually since 1931, and increasing their overall advertising budget significantly in recent years. Coca-Cola remains one of the most widely recognized brands worldwide due in large part to their consistent marketing efforts across multiple channels over a long period of time.Coca-Cola Presentation
Coca-Cola PresentationWasim Haidar
油
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)Pepsi history
Pepsi historyKeisharie
油
Caleb Bradham, a pharmacist in North Carolina, invented Pepsi in 1898 while experimenting with combinations of juices and syrups to create a refreshing new drink. He named it Pepsi-Cola, possibly taking the name from a local competitor. In the early 1900s, Pepsi grew in popularity, especially during the Great Depression when it was priced at 5 cents per bottle. Over the decades, Pepsi introduced new products like Diet Pepsi and gained worldwide popularity through heavy advertising.Case study coca cola
Case study coca colasophia_april
油
The document provides a detailed case study and history of Coca-Cola, including its origins in the 1880s, branding, logo development, expansion globally over time, competitors like Pepsi, and marketing campaigns. It analyzes a 2011 Coca-Cola Christmas television advert, discussing its content, target audience, costs, legal/ethical considerations, and production process. The document contains a wealth of information about Coca-Cola and the case study advert.Together
Togethermiketsang9
油
University of Minnesota NSAC campaigns book for the Coca-Cola campaign. The "Together" campaign took first in the nation in the 2007 NSAC competition.Coca cola presentation
Coca cola presentationDarshana Chauhan
油
Coca Cola withdrew from India in the 1970s but re-entered in 1993 after Pepsi had gained market share. It purchased the Parle brand and launched campaigns like "Open Happiness" and "Share a Coke" with a focus on rural marketing and celebrity endorsements. Its portfolio includes Limca, Sprite, Vanilla Coke and Maaza. It employs a low cost, segmentation strategy distributed through trucks, three-wheelers and dealers. This resulted in a 23% expansion of retail outlets, aggressive cost reduction and new business unit creation.brandreview
brandreviewrenebrada
油
Coca-Cola has been the world's top brand through consistent innovation, marketing leadership, and understanding consumer trends. It has enduring brand values of optimism, togetherness, and authenticity. Over its history, Coca-Cola expanded globally through various marketing campaigns and sponsorships. The current global campaign, "The Coke Side of Life", positions Coke as a symbol of happiness. It has been rolled out coherently across countries through initiatives like the "Happiness Factory" advertising campaign and large-scale sponsorships of events like the Olympics to showcase Coke's active participation and investment in consumers' interests.Open happiness
Open happinessAjay Kumar
油
The document announces Coca-Cola's new global marketing campaign called "Open Happiness". The campaign builds on Coca-Cola's previous "Coke Side of Life" campaign and invites people to find moments of simple pleasure and refreshment by opening a Coke. The first ads for "Open Happiness" will air during American Idol in the US and will roll out worldwide over the next few weeks through TV, print, digital and other channels. The campaign aims to create a positive association with Coke at every level from large national ads to store shelves. coca cola by Dr.Anita Walia
coca cola by Dr.Anita Waliaanita walia
油
Coca-Cola is a multinational beverage company founded in 1886 in the United States. It produces cola and other soft drinks sold in over 200 countries. Coca-Cola has over 92,000 employees and sells 1.6 billion servings of its products per day. The company aims to refresh people, inspire optimism through its brands and actions, and create value everywhere it operates.coca cola
coca colaAbdulQadir358
油
Coca-Cola acquired Fuze Beverage in 2007 for $250 million. Fuze produces bottled iced tea beverages that are distributed by Coca-Cola. The brand was launched in 2001 with three fruit-flavored tea varieties. It has since expanded its product line to include additional tea flavors as well as drink lines focused on health, refreshment, and vitality. Fuze offers consumers variety in flavors and benefits from its beverages.More Related Content
What's hot (20)
Coca cola case study
Coca cola case studyRavali Dureddy
油
Presentation on Coca-Cola case study by Ravali Reddy during an intern under prof.Sameer Mathur IIM
Lucknow.Coca Cola
Coca ColaM. Aaqib Vatao
油
Coca-Cola began selling drinks in 1886 and has since expanded to sell over 1 billion bottles per day globally, owning more than half the world's beverage market. Starting as a remedy for headaches, Coca-Cola has used catchy slogans and songs in TV advertisements for 50 years to grow its brand recognition, which is now known to 94% of the world's population with over 10,000 drinks consumed every second.Coca cola ppt
Coca cola pptadarsh singh
油
Coca-Cola's mission is to refresh the world, inspire optimism and happiness, and create value. It has successfully marketed to billions through promotions like using Santa Claus in 1931 and sponsoring major sporting events. Coca-Cola offers a large variety of product types to meet all tastes and remain the top refreshment choice. While it aims to be number one in everything from ingredients to delivery, its greatest risks are managing massive communications to its huge target market and choosing the right media and messages.Coca Cola Powerpoint
Coca Cola Powerpointguest4a3eb55
油
In 1886, Dr. John Pemberton created Coca-Cola's secret syrup in Atlanta, Georgia. He took some to a local pharmacy where customers rated it highly. In the 1880s, Mr. Candler helped boost syrup sales tenfold and Coca-Cola was registered in the US Patent Office in 1893. By WWII, Coca-Cola was bottled in 44 countries on both sides of the conflict, and Robert Woodruff ensured all troops got Cokes for 5 cents.What make the advertising campaign of Coca-Cola successfull?
What make the advertising campaign of Coca-Cola successfull?Ng Tu畉n
油
Nguyen Le Tuan presented on the Coca-Cola company and its successful "Share a Coke" advertising campaign. Coca-Cola is an American multinational corporation that invented Coke in 1893 and now has products available in over 200 countries. The "Share a Coke" campaign removed the Coca-Cola logo from bottles and replaced it with names, making consumers feel special to find their name. It also allowed customization and spread to 123 countries. The campaign was successful because it connected with consumers personally, encouraged social media promotion, stimulated curiosity, and created a feeling of sharing with others.Marketing plan of cocacola
Marketing plan of cocacola Md. Noor Imran
油
The Coca-Cola Company is one of the world's largest beverage companies. It was founded in 1886 when John Pemberton invented Coca-Cola, a carbonated soft drink. Coca-Cola is sold in over 200 countries and is the most popular and biggest-selling soft drink in history. The company headquarters is located in Atlanta, Georgia. Coca-Cola uses various marketing strategies to promote brand recognition globally, including advertising, sponsorships, and standardizing while also adapting to local markets.Branding Brief on Coca Cola and New Coke
Branding Brief on Coca Cola and New Coke Marie Rouxel
油
The document discusses Coca-Cola's failed launch of New Coke in 1985. It aimed to compete with Pepsi but consumer tests overlooked brand loyalty. When New Coke replaced the original, a public backlash ensued. Coca-Cola re-launched the original as Coca-Cola Classic and invested more in marketing the brand's emotional meaning to avoid such mistakes. Today it focuses on brand awareness, loyalty, and connecting with consumers through advertising, social media, and sponsoring global events.McDonald's marketing case study
McDonald's marketing case studyNishant Gupta
油
This presentation was created during marketing management internship under Prof. Sameer Mathur(IIM Lucknow) in which I had made this presentation to analyze the marketing strategy adopted by McDonald's.Word of Mouth Marketing- Compelling Idea (Coca-Cola)
Word of Mouth Marketing- Compelling Idea (Coca-Cola)Arihant Jain
油
The document discusses the history and marketing campaigns of Coca-Cola over decades. It describes how Coca-Cola originated in 1886 in Atlanta, Georgia and has since become a global brand refreshing billions every day. It outlines some of Coca-Cola's iconic ad campaigns in India such as "Jo Chaho Ho Jaaye" featuring celebrities to target youth, and "Thanda Matlab Coca-Cola" to appeal to masses. The document also discusses Coca-Cola's global "Open Happiness" campaign and use of innovative experiential marketing techniques like interactive vending machines.Coca Cola Company
Coca Cola CompanyAnup Chakraborty
油
Coca-Cola is the largest manufacturer in the world based in Atlanta. It recorded $18.18 billion in sales and $3.53 billion in profits in 1998. Coca-Cola has over 30,000 employees worldwide and its flagship brand is Coca-Cola. It has sponsored the Olympics since 1928. Coca-Cola was developed in 1886 by Dr. John Pemberton and was refined to be a refreshing carbonated soda. It has since launched many brand extensions like Diet Coke and expanded into over 200 countries. Coca-Cola is known for its iconic advertising using slogans like "Coke adds life" and focuses on refreshing thirst.Coca Cola Marketing Campaigns
Coca Cola Marketing Campaignsalden20
油
The Coca-Cola "Share a Coke" campaign in Australia printed 150 popular names on Coke bottles to help reunite Australians and encourage connection. The campaign achieved over 18 million media impressions and saw a large increase in traffic and engagement on Coca-Cola's Facebook page. In the UAE, Coca-Cola installed "Hello Happiness" phone booths that allowed people to make free international calls using bottle cap credits, connecting families and achieving positive social media responses. In India and Pakistan, Coca-Cola's "Small World Machine" used interactive touch screens to allow direct visual connections between citizens of the divided nations for the first time.Coca Cola Case Study (NSAC - Boston University)
Coca Cola Case Study (NSAC - Boston University)Mariam Shahab
油
Coca-Cola Classic is the world's most valuable brand but has experienced declining domestic sales in recent years. Research found that taste is the primary attractor for the target market of 13-24 year olds. This social group values friends and prefers group activities. They perceive Coca-Cola Classic as a conservative brand that does not emphasize what interests them. New strategies are needed to reconnect the brand with this key demographic.Coca-Cola presentation
Coca-Cola presentation Jane Smith
油
Coca-Cola has utilized various marketing strategies over the decades to promote brand awareness and sales growth globally. Some of their key promotional tactics include sponsoring major sporting events for decades, creating personalized "Share a Coke" campaigns, producing iconic Christmas advertisements annually since 1931, and increasing their overall advertising budget significantly in recent years. Coca-Cola remains one of the most widely recognized brands worldwide due in large part to their consistent marketing efforts across multiple channels over a long period of time.Coca-Cola Presentation
Coca-Cola PresentationWasim Haidar
油
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)Pepsi history
Pepsi historyKeisharie
油
Caleb Bradham, a pharmacist in North Carolina, invented Pepsi in 1898 while experimenting with combinations of juices and syrups to create a refreshing new drink. He named it Pepsi-Cola, possibly taking the name from a local competitor. In the early 1900s, Pepsi grew in popularity, especially during the Great Depression when it was priced at 5 cents per bottle. Over the decades, Pepsi introduced new products like Diet Pepsi and gained worldwide popularity through heavy advertising.Case study coca cola
Case study coca colasophia_april
油
The document provides a detailed case study and history of Coca-Cola, including its origins in the 1880s, branding, logo development, expansion globally over time, competitors like Pepsi, and marketing campaigns. It analyzes a 2011 Coca-Cola Christmas television advert, discussing its content, target audience, costs, legal/ethical considerations, and production process. The document contains a wealth of information about Coca-Cola and the case study advert.Together
Togethermiketsang9
油
University of Minnesota NSAC campaigns book for the Coca-Cola campaign. The "Together" campaign took first in the nation in the 2007 NSAC competition.Coca cola presentation
Coca cola presentationDarshana Chauhan
油
Coca Cola withdrew from India in the 1970s but re-entered in 1993 after Pepsi had gained market share. It purchased the Parle brand and launched campaigns like "Open Happiness" and "Share a Coke" with a focus on rural marketing and celebrity endorsements. Its portfolio includes Limca, Sprite, Vanilla Coke and Maaza. It employs a low cost, segmentation strategy distributed through trucks, three-wheelers and dealers. This resulted in a 23% expansion of retail outlets, aggressive cost reduction and new business unit creation.brandreview
brandreviewrenebrada
油
Coca-Cola has been the world's top brand through consistent innovation, marketing leadership, and understanding consumer trends. It has enduring brand values of optimism, togetherness, and authenticity. Over its history, Coca-Cola expanded globally through various marketing campaigns and sponsorships. The current global campaign, "The Coke Side of Life", positions Coke as a symbol of happiness. It has been rolled out coherently across countries through initiatives like the "Happiness Factory" advertising campaign and large-scale sponsorships of events like the Olympics to showcase Coke's active participation and investment in consumers' interests.Open happiness
Open happinessAjay Kumar
油
The document announces Coca-Cola's new global marketing campaign called "Open Happiness". The campaign builds on Coca-Cola's previous "Coke Side of Life" campaign and invites people to find moments of simple pleasure and refreshment by opening a Coke. The first ads for "Open Happiness" will air during American Idol in the US and will roll out worldwide over the next few weeks through TV, print, digital and other channels. The campaign aims to create a positive association with Coke at every level from large national ads to store shelves.Similar to Coca cola (20)
coca cola by Dr.Anita Walia
coca cola by Dr.Anita Waliaanita walia
油
Coca-Cola is a multinational beverage company founded in 1886 in the United States. It produces cola and other soft drinks sold in over 200 countries. Coca-Cola has over 92,000 employees and sells 1.6 billion servings of its products per day. The company aims to refresh people, inspire optimism through its brands and actions, and create value everywhere it operates.coca cola
coca colaAbdulQadir358
油
Coca-Cola acquired Fuze Beverage in 2007 for $250 million. Fuze produces bottled iced tea beverages that are distributed by Coca-Cola. The brand was launched in 2001 with three fruit-flavored tea varieties. It has since expanded its product line to include additional tea flavors as well as drink lines focused on health, refreshment, and vitality. Fuze offers consumers variety in flavors and benefits from its beverages.Coca Cola
Coca Colamanpreet04
油
Coca-Cola was created in 1886 in Atlanta, Georgia by Dr. John Pemberton and became one of the world's most popular and recognizable brands. It grew from modest beginnings selling 9 drinks per day to becoming a global corporation selling over 1.5 billion drinks daily in over 200 countries. Coca-Cola uses marketing strategies like dominating fountain sales in fast food restaurants and testing new packaging like curved cans to promote brand recognition and sales growth worldwide.Coca cola and its brands
Coca cola and its brandsHannanAfzal1
油
Coca-Cola was invented in 1886 in Atlanta, Georgia. It is currently one of the largest beverage companies in the world offering over 500 brands in over 200 countries. Some of Coca-Cola's major brands include Coke, Diet Coke, Fanta, and Sprite. Fanta was invented in Germany in 1940 and is popular in Europe. Sprite is a lemon-lime flavored soft drink introduced in the US in 1961 to compete with 7-Up. Fuze is a line of iced teas distributed by Coca-Cola that are available in various flavors and formulations.Brandmanagement cocacola-130311022539-phpapp01
Brandmanagement cocacola-130311022539-phpapp01Mahesh Bevoor
油
Coca-Cola was developed in 1886 and has since had many owners. It grew significantly after bottling rights were sold in 1899, establishing an important bottler model. Today, Coca-Cola has over 3000 brands across 200 countries. It has become one of the most recognized brands globally due to strong marketing, including iconic packaging and advertising slogans. The company aims to refresh people while creating shared experiences and optimism.The coca cola-company
The coca cola-companyvibhabehl
油
The document provides an overview of Coca-Cola, including that it is the largest manufacturer of non-alcoholic beverages, serving over 1.6 billion people daily in over 200 countries. It discusses Coca-Cola's history starting in 1886 and expansion to India in the 1990s. Key aspects of Coca-Cola like its iconic logo, mission/vision, slogans, brands, competitors like Pepsi are covered, concluding that Coca-Cola has become a global business through commitment to social values and refreshing customers worldwide.Case Study
Case Studysophia_april
油
This document provides a case study on Coca-Cola, including:
- A history of Coca-Cola from its founding in 1886 to present day.
- Details on Coca-Cola's competitors like PepsiCo.
- An analysis of Coca-Cola's "Share a Coke" marketing campaign from 2014 that became popular in many countries.
- Background on a 2014 Coca-Cola Christmas print advertisement promoting sharing and the holidays.Coca Cola Presentation
Coca Cola PresentationMuhammad Arslan Dilawar
油
Thank you for taking the time to speak with me today. Can you please tell me about your role and responsibilities as HR Officer at Coca Cola?
HR Officer: Sure, as HR Officer at Coca Cola, my key responsibilities include:
- Recruitment and selection - I'm responsible for attracting and hiring top talent for various roles in the company. This involves posting job ads, screening resumes, conducting interviews and making hiring decisions.
- Employee orientation - I welcome and orient all new joiners by briefing them about company policies, culture and work expectations.
- Performance management - I track employee performance through annual/quarterly reviews, address issues and ensure goals are aligned with business objectives.Coca cola History ppt
Coca cola History pptJack Wa
油
- The Coca-Cola Company produces Coca-Cola concentrate syrup which is sold to various bottlers worldwide holding Coca-Cola franchises. It offers nearly 400 brands across over 200 countries.
- Coca-Cola was invented in 1885 by John Pemberton as a coca wine called Pemberton's French Wine Coca. It was incorporated in 1892 as The Coca-Cola Company.
- Coca-Cola's marketing strategy focuses on going global through standardization, targeting young minds with youthful commercials and designer bottles, and opening Coca-Cola cafes, amusement parks, and installing Coke pumps worldwide.Coca-Cola Case Study for MBA students.pptx
Coca-Cola Case Study for MBA students.pptxteamaeroblasters
油
This document provides a case study of Coca-Cola, covering its history from invention in 1886 to present day operations. It discusses Coca-Cola's key milestones, achievements, and products. The company's organizational structure, culture, marketing strategy, and vision/mission are also summarized. Coca-Cola has grown to be the world's largest beverage company by focusing on brand building, consumer engagement, innovation, and market expansion.Coca Cola
Coca Colatasmeen
油
Coca-Cola is one of the most recognizable brands worldwide. It owns over 200 beverage brands and its products are affordable and accessible to customers around the world. The company's mission is guided by values like leadership, collaboration, integrity, accountability, passion, diversity, and quality. It employs a global workforce and leverages their collective talents and skills. Coca-Cola uses various marketing strategies to promote brand recognition, including sponsorship of major sporting events, product placement in films, brand ambassadors, and advertising campaigns with catchy slogans. It has achieved near universal brand recognition and seeks to understand customer buying habits to continue growing sales of its beverage products worldwide.Case study coca cola
Case study coca colasophia_april
油
This document provides a case study on Coca-Cola, including:
- A history of Coca-Cola from its founding in 1886 to the present, covering innovations, expansions, and campaigns over time.
- Details on Coca-Cola's main competitor, PepsiCo, and PepsiCo's marketing approaches.
- An overview of Coca-Cola's "Share a Coke" campaign from 2013 in Australia that personalized Coke bottles and cans with names. The campaign was highly successful and expanded to over 70 countries.Cock
CockJitu Rajpurohit
油
The document provides an overview of Coca-Cola including its history, brands, ingredients, competitors, advertising, financial position, bottle design, controlling, and career opportunities. It discusses how Coca-Cola was founded in 1886 in Atlanta, Georgia and is now the world's largest beverage company operating in over 200 countries. Some of its major brands include Coca-Cola, Diet Coke, Sprite, and Fanta. Pepsi is identified as its main competitor. The document also outlines Coca-Cola's mission, vision, values, and slogans over time.Coca cola company profile by arun franco
Coca cola company profile by arun francoArun Franco
油
This document provides an overview of The Coca-Cola Company. It discusses the company's history, vision, mission, values, leadership, product line, market share in India, competitors like PepsiCo, strengths, weaknesses, opportunities, threats, and advertisement strategies. The Coca-Cola Company was incorporated in 1892 and has grown to serve over 500 brands across over 200 countries. Its vision is to bring quality beverage brands to the world while being responsible citizens and creating shared value for all stakeholders.Coca cola
Coca colaGurbinderSingh
油
This document provides an overview of Coca-Cola, including its history, products, operations, and financial details. Some key points:
- Coca-Cola is the world's largest beverage company, offering over 400 brands of drinks including Coca-Cola, Diet Coke, Sprite and Fanta.
- It was founded in 1886 in Atlanta, Georgia and now operates in over 200 countries with 55,000 employees.
- Coca-Cola owns over half of the global beverage market and is recognized by 94% of the world's population.
- The company faces competition from Pepsi and changing health attitudes but maintains high brand recognition and market share globally.Coca cola
Coca cola9888115999
油
The document provides an overview of Coca-Cola, including its history, products, operations, and marketing strategies. Some key points:
- Coca-Cola was invented in 1886 and is now the world's largest beverage company, selling over 400 brands in over 200 countries.
- It has a long history and iconic branding, including its distinctive script logo and contour bottle design. Coca-Cola heavily advertises and sponsors major sports events.
- In India, Coca-Cola directly employs over 6,000 people and indirectly creates over 125,000 jobs. It has a large bottling and distribution network across the country.
- Coca-Cola faces competition and health concerns but maintainsCoca cola-imc presentation
Coca cola-imc presentationDeepen Upadhyay
油
The Coca-Cola Company traces its origins to 1886 when an Atlanta pharmacist began selling Coca-Cola syrup. It is now one of the largest beverage companies in the world with over 500 brands sold in over 200 countries. Coca-Cola's products include carbonated drinks like Coke, Sprite and Fanta, as well as juices, waters and energy drinks. The company has a global franchise model where it produces syrup concentrate that is sold to authorized bottlers. Coca-Cola has a wide target market and uses extensive sponsorship, promotions and advertisements to market its brands worldwide.Final
FinalNaeem Shahzad
油
The document provides an overview of Coca-Cola, including its history, brands, ingredients, competitors, and financial position. Some key points:
- Coca-Cola was founded in 1886 and is now the world's largest beverage company operating in over 200 countries.
- It has grown significantly over time and now has 6 production plants and 11 distribution centers in Pakistan alone, employing over 6,000 people.
- The company owns a large portfolio of brands and offers over 3,500 beverage products globally. Its main competitors include Pepsi, Irn Bru, and RC Cola.
- Coca-Cola is marketed worldwide with catchy slogans and uses songs in commercials to promote brand recognitionCocacolapresentation 100514114215-phpapp01
Cocacolapresentation 100514114215-phpapp01Mayur Ghumnani
油
Thank you for taking the time to interview Mr. Raheel Mahmood. What are the key responsibilities of an HR Officer at Coca Cola?
HR Officer: As an HR Officer at Coca Cola, my key responsibilities include:
- Recruiting and selecting candidates for open positions at the company. This involves job analysis, developing job descriptions, posting job openings, screening resumes, conducting interviews, and making hiring recommendations.
- Onboarding new employees which includes orientation, paperwork, setting up payroll and benefits, etc.
- Handling employee relations issues such as addressing grievances, counseling employees, and enforcing company policies.
- Administering compensation and benefits programs including annual performance reviews, salaryhrm_planning_process_coca_cola.pdf
hrm_planning_process_coca_cola.pdftomcruise91
油
This document provides an overview of the history and operations of Coca-Cola, including its mission, vision, brands/products, and human resource practices at its plant in Gujranwala, Pakistan. It details Coca-Cola's founding in 1886 and growth into a global corporation serving over 200 countries. The document also describes Coca-Cola's HR functions like recruitment, training, performance management, and compensation & benefits at its Gujranwala plant.Recently uploaded (20)
7. Analysing Language And Techniques copy.pdf
7. Analysing Language And Techniques copy.pdfjpinnuck
油
This is a preview of the type of resources included in the Ticking Mind 2025 Issues Activity PackUnit 2 Analysis of Financial Statements.pptx
Unit 2 Analysis of Financial Statements.pptxNileshKumbhar21
油
Meaning, Objectives and Limitations of Financial Statement Analysis. , Tools for Financial
Statement Analysis , Balance Sheet: Vertical Balance Sheet (Simple Numerical) , Comparative
Statement: Introduction, Methods and Steps for Preparation (Example of Simple Statement ) ,
Common Sized Statement: Introduction, Methods and Steps for Preparation(Example of Simple
Statement ) , Cash Flow Statement: Importance Steps for Preparation & Use (Example of
Simple Statement ) , of Accounting Ratios: Meaning, Objectives and ClassificationHow to Manage Your Company Budget Using Odoo 17 Accounting
How to Manage Your Company Budget Using Odoo 17 AccountingCeline George
油
Effective budget management is vital for a company's success. Odoo 17 streamlines financial management with tools for transactions, invoicing, and budgeting. Set up budgets for departments, projects, or cost centers, define goals, allocate resources, and set spending limits. How to Configure Tax Cloud in Odoo 17 Accounting
How to Configure Tax Cloud in Odoo 17 AccountingCeline George
油
In this slide, well discuss on how to configure Tax cloud in Odoo 17 Accounting. Tax computation can be complex, especially for businesses operating in the United States, where tax rates vary based on ZIP codes.Choosing the Right Marketing Technology Stack for Your Nonprofit.pdf
Choosing the Right Marketing Technology Stack for Your Nonprofit.pdfTechSoup
油
n this webinar, Tapp Network experts taught an in-depth exploration of the latest marketing technology tools to guide you through selecting and integrating the right platforms to enhance your organizations efficiency, engagement, and overall impact.Lena Yu aka LambdaMamba - Plenty of Phish in the Sea: Collecting and Investig...
Lena Yu aka LambdaMamba - Plenty of Phish in the Sea: Collecting and Investig...LenaYu2
油
A full course on collecting and analyzing email and text message threats by Lena Yu aka LambdaMamba.How to Share Product Specifications with Customers via Email Odoo 18
How to Share Product Specifications with Customers via Email Odoo 18Celine George
油
In Odoo, the sharing of product specifications with customers via Email is done with the concept of Deliver content by Email. The purpose of this feature is to streamline the communication and enhance customer engagement throughout the sales process.
Unit 1 DVWA (Damn Vulnerable Web Application).docx
Unit 1 DVWA (Damn Vulnerable Web Application).docxChatanBawankar
油
Damn Vulnerable Web Application (DVWA) is a deliberately insecure web application designed for security professionals, developers, and students to practice and learn web security vulnerabilities. It provides a safe environment to test and understand common web application security issues, such as SQL injection, XSS, CSRF, command execution, and more. DVWA has different security levels (low, medium, high, and impossible) to help users improve their ethical hacking and penetration testing skills. It is commonly used for security training and research purposes.How to Configure Authorized Signatory on Invoice in Odoo 18
How to Configure Authorized Signatory on Invoice in Odoo 18Celine George
油
Odoo 18 Sign allows you to send, sign, and approve documents online, using electronic signatures. An electronic signature shows a persons agreement to the content of a document. Just like a handwritten signature, the electronic one represents a legal binding by the terms of the signed document.
More Than Both Sides Redefining Objectivity March 2025.pdf
More Than Both Sides Redefining Objectivity March 2025.pdfLogan Aimone
油
Objectivity has been the gold standard in journalism. But whose objectivity? The traditional definition of objective must evolve beyond detached stenography and performative balance journalists must be truth tellers. Learn how increasing standards of fairness and transparency can improve credibility and trust.Next Gen Project Delivery - Disrupting the Status Quo
Next Gen Project Delivery - Disrupting the Status QuoAssociation for Project Management
油
APM event hosted by the Wessex Network on 6 March.
Speakers: Martin Paver and James Garner
An evening of ground-breaking discussion on how next-generation project delivery is set to disrupt the traditional methods of project management. From risk management to PMOs, we explored the tension between refining old methods and completely reimagining them. An interactive conversation with the audience.
We explored why sticking to outdated practices can hinder progress and how embracing new technologies like AI and advanced data analytics can revolutionise the field. We challenged the conventional wisdom that has dominated project management for decades and highlight the pitfalls of resisting change. This session provided insights into how adopting innovative approaches can lead to more efficient, adaptive, and successful project outcomes. Whether you are a seasoned project manager or new to the field, this event should have provoked thought and inspired you to rethink your strategies. Plus, we showed you a path to futureproof your career.
Don't miss this opportunity to be at the forefront of the project management revolution with some of the leading minds on the subject.
We delved into 2 recent open source books on Next Generation PMOs and Next Gen Risk Management which are successfully challenging established norms and seeding a movement. We also showcased some of the latest developments and demonstrate that we have transitioned from sci-fi to making this a reality.
Attendees gained insights into how these cutting-edge techniques can lead to more efficient, adaptive, and successful project outcomes.
Useful Link:
https://www.apm.org.uk/news/next-gen-project-delivery-disrupting-the-status-quo/Ferritin MRNA translation regulation.pptx
Ferritin MRNA translation regulation.pptxNaziyaHabeebMBTE
油
Ferritin synthesis is controlled by iron-dependent translational derepression and by changes in synthesis/transport of nuclear ferritin RNAs.UIDP 7Rs and AI 20250319 v4. digital twinspptx
UIDP 7Rs and AI 20250319 v4. digital twinspptxhome
油
UIDP
https://uidp.org
Event
https://web.cvent.com/event/c692351f-9b68-4fa0-a204-c8e5bf54adb2/summary
20250319 7Rs and AI
Jim Twin V1 (English video) - https://youtu.be/T4S0uZp1SHw
Jim Twin V1 (French video) - https://youtu.be/02hCGRJnCoc
Jim Twin OpenSource https://youtu.be/mwnZjTNegXE
Jim Twin Tmpt.me Platform https://tmpt.app/@jimtwin
Jim Blog Post - https://service-science.info/archives/6612
Jim EIT Article (Real Jim) - https://www.eitdigital.eu/newsroom/grow-digital-insights/personal-ai-digital-twins-the-future-of-human-interaction/
Jim EIT Talk (Real Jim) - https://youtu.be/_1X6bRfOqc4
Reid Hoffman (English video) - https://youtu.be/rgD2gmwCS10
John Wolpert wrote: Hey, if you want to work with me on making your twin Twinzie-style, let me know. I'm implementing Twinzie (trained AIs that can interact with each other, discover win/win opportunities without disclosing the session directly to the respective users) in Valuable -- buyer/seller negotiation without exposing the seller's item before a mutually agreeable price can be proposed.油 Also starting to get traction for same model with the consulting firm I work with, where they have Twinzies of each of the participants of an experience do private 1-1 sessions to create their own Twinzie, and when group sessions are conducted, ideas in the session can get a score on whether they truly resonate with the participants' gestalt intentions or whether the idea might do violence to someone's intention...without revealing those intentions or outing people. Even in a session with three or four people, the live scoring doesn't provide any real sense of who might not like the idea. It just gives the room a sense of true alignment or a sense that something hidden might need to be addressed.
Chapter 4. Environmental Scanning and Industry Analysis.pdf
Chapter 4. Environmental Scanning and Industry Analysis.pdfRommel Regala
油
This course provides students with a comprehensive understanding of strategic management principles, frameworks, and applications in business. It explores strategic planning, environmental analysis, corporate governance, business ethics, and sustainability. PLAY: Types, value and selection of play material PLAY THERAPY.pptx
PLAY: Types, value and selection of play material PLAY THERAPY.pptxPRADEEP ABOTHU
油
Play: Play is a fun and natural activity that children do on their own for enjoyment. It helps them grow and learn. Even adults can benefit from play in different ways. Play Therapy: Play therapy is a form of psychotherapy that helps children express their emotions, thoughts, and experiences through play. It is used to support their emotional and psychological well-being.ARGUMENTATIVE COMMUNICATION AND ITS CONCEPTS
ARGUMENTATIVE COMMUNICATION AND ITS CONCEPTSsanjoemiguel
油
Here is a short discussion of argumentative communication. Utilization of the Hague System in light of the Expansion of Global Economic...
Utilization of the Hague System in light of the Expansion of Global Economic...MIPLM
油
Utilization of the Hague System
in light of
the Expansion of Global Economic Activities
Design Policy and Strategy in the Expansion of Global Economic Initiatives
Design Policy and Strategy in the Expansion of Global Economic InitiativesMIPLM
油
Design Policy and Strategy
in the Expansion of Global Economic InitiativesCoca cola
- 1. PRESENTED BY:- ANUP KADAM DEVENDRA BAIKAR
- 2. Introduction Coca-Cola Company is the world's largest nonalcoholic beverage company Over 400 soft drinks, juices, teas, coffees, waters, sports and energy drinks that refresh, hydrate, nourish, relax and energize. operations in more than 200 countries more than 400 brands are nearly 2,400 beverage
- 3. HISTORY Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola' was suggested by Dr. Pemberton's bookkeeper, Frank Robinson The trademark "Coca-Cola" was registered with the U.S. Patent and Trademark Office in 1893 Company complete 125 years
- 5. Mission Everything we do is inspired by our enduring mission: To Refresh the World... in body, mind, and spirit. To Inspire Moments of Optimism... through our brands and our actions. To Create Value and Make a Difference... everywhere we engage.
- 6. vision To achieve sustainable growth, we have established a vision with clear goals. Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. People: Being a great place to work where people are inspired to be the best they can be. Partners: Nurturing a winning network of partners and building mutual loyalty. Planet: Being a responsible global citizen that makes a difference.
- 7. BRAND
- 8. Global business is organized into six geographic Operating Groups 1) Africa Group 2) Pacific Group 3) European Union Group 4) Latin America Group 5) Eurasia Group 6) North America Group
- 9. Slogans 1963 Things Go Better With Coke. 1970 Its the Real Thing 1975 Look Up America 1979 Have a Coke and a Smile 1982 Coke Is It! 1987 You Cant Beat the Real Thing 1993 Always Coca-Cola
- 10. BRANDS TAGLINE Thums-up - Taste the thunder Coca-Cola - Open happiness Sprite - Seedhi baat no bakwaas ,clear hai Limca - Fresh ho jao Fanta - Go bite Maaza - Bina guthli wala aam
- 11. BRAND AMBASSADORS Thumsup - Akshay Kumar Cocacola - Aamir Khan Sprite - Shahrukh Khan Fanta - Genelia Dsouza Limca - Riya Sen
- 12. ADVERTISING BRAND AMBASSDORS TV COMMERCIALS BY POSTERS PRINT ADVERTISING
- 13. PROMOTION BY THE COMPANY Promotional strategy during IPL matches Lucky Coupon Dinner with kings XI Punjab Sprite kholega toh bolega IPL Season 2
- 14. Limca Launches Laptop Ki Barish Consumer Initiative
- 15. COMPETITORS