Coca cola
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The document summarizes the history of Coca-Cola bottling from its origins in 1891 in Vicksburg, Mississippi to the present day. It details how the bottling of Coca-Cola began as a modest operation and grew rapidly in the early 1900s as bottling plants proliferated across the US. By the 1920s, bottle sales of Coca-Cola exceeded fountain sales as packaging innovations like six-bottle cartons increased popularity. The company then expanded bottling internationally in the following decades. The bottling system continued to consolidate to better serve large customers throughout the late 20th century while also expanding into new markets globally.
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Thank you for taking the time to speak with me today. Can you please tell me about your role and responsibilities as HR Officer at Coca Cola?
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The original Coca-Cola formula is kept in a vault in Atlanta. The formula is a closely guarded secret known only to two executives. Coca-Cola produces a syrup concentrate that is sold to bottlers worldwide, who mix it with water and sweeteners to produce the final beverage, which they distribute locally. The first Coca-Cola recipe was created in 1885 in Georgia and was originally a wine called Pemberton's French Wine Coca.Cola war
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The document summarizes the Cola War between Coca-Cola and Pepsi. It traces the origins and history of both companies from their inceptions in the late 19th century through the major marketing campaigns and product launches of the 20th century that defined the rivalry between the two soft drink giants. It describes how the competition between the brands heated up in the 1970s and 1980s through advertising challenges and new product rollouts. By 1996, Pepsi's declining profits showed that Coca-Cola had emerged as the victor of the decades-long Cola War between the two leading soda companies.Coca cola
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Coca-Cola is a carbonated soft drink sold around the world except Cuba and North Korea. It was invented in the late 19th century by John Pemberton and bought by businessman Asa Griggs Candler, whose marketing led Coke to dominate the global soft drink market in the 20th century. Though many local brands compete with Coke internationally, it remains the top-selling soft drink worldwide due to its iconic status and marketing tactics over decades.A Historic Look From A Glorious Past
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John Pemberton, an Atlanta pharmacist, created a syrup in 1886 that was mixed with carbonated water and sold for 5 cents a glass at a pharmacy. The mixture was named Coca-Cola by Frank Robinson, Pemberton's bookkeeper. In the following decades, Coca-Cola grew significantly in popularity and distribution, with bottling beginning in 1899 and Asa Griggs Candler becoming president of the Coca-Cola Company in 1888. The document traces some of the major events in Coca-Cola's history from its creation to the present.Recently uploaded (20)
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In the ever-evolving landscape of digital marketing, having a well-structured roadmap is essential for achieving success. Heres a comprehensive digital marketing roadmap that outlines key strategies and steps to take your marketing efforts to the next level. It includes 6 components:
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Coca cola
- 1. RACHIT GULATI CHITKARA UNIVERSITY
- 2. Coca-Cola速 originated as a soda fountain beverage in 1886 selling for five cents a glass..油Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in油columbus,油Georgia油by油John Pemberton.
- 3. The first bottling of Coca-Cola occurred in油Vicksburg,油Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn 油Biedenharn Candy Company
- 4. HISTORY OF BOTTLING1894 A modest start for a bold ideaIn a candy store in Vicksburg, Mississippi, , Joseph 1899 The first bottling agreement
- 5. 1900-1909 Rapid growthThe three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs.
- 6. By 1909, nearly 400油Coca-Colabottling plants were operating, most of them family-owned businesses. 1916 Birth of the contour bottleBottlers worried that油the straight-sided bottle for油Coca-Cola油was easily confused with imitators. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval in 1915 and was introduced in 1916.
- 7. 1920s Bottling overtakes fountain salesAs the 1920s dawned, more than 1,000油Coca-Cola油bottlers were operating in the U.S. ASix-bottle cartons were a huge hit after their 1923 introduction. By the end of the 1920s, bottle sales ofCoca-Cola油exceeded fountain sales.
- 8. 1920s and 30s International expansionCompany began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began,Coca-Cola油was being bottled in 44 countries.
- 9. 1940s Post-war growthDuring the war, 64 bottling plants were set up around the world to supply the troops. Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use Coca Cola Bottling Plant
- 10. 1950s Packaging innovationsFor the first time, consumers had choices of油Coca-Colapackage size and type.Cans were also introduced, becoming generally available in 1960.
- 11. 1960s New brands introduced
- 12. 1970s and 80s Consolidation to serve customersMerged and evolved into international mega-chains.
- 13. Many small and medium-size bottlers consolidated to better serve giant international customers 1990s New and growing marketsPolitical and economic changes opened vast markets油
- 14. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe.油
- 15. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe.
- 16. new bottling facilities in Africa.油21st Century The油Coca-Cola油bottling system grew up with roots deeply planted in local communities.
- 17. Strong locally based relationships between油Coca-Cola油bottlers.
- 18. Customers and communities are the foundation油Today 2011With a portfolio of more than 3,500 beverages.
- 19. Presence in more than200 countries.
- 20. Revenue US $ 35.119 billionCOCA COLA LOGOCreated by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885.Thinking that the two Cs would look well in advertisingThe typeface used, known as SpencerianscriptThe red and white colored scheme in the Coca-Cola logo(1950s) was kept simple and distinctive to lure young minds.油
- 22. THANK YOU