Coffee wars in india
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Coffee Wars in India examines the competition between global coffee chain Starbucks and Indian chain Caf辿 Coffee Day in India's growing coffee shop market. Caf辿 Coffee Day has over 1,400 outlets across India but faces competition from Starbucks' expansion. While Caf辿 Coffee Day targets young Indian customers and positions itself as an affordable hangout, Starbucks targets upper middle class customers and positions itself as providing a great coffee experience. Both chains differ in their store formats, pricing, promotion strategies, and customer service quality as Starbucks and Caf辿 Coffee Day battle for dominance of India's coffee shop market.
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Caf辿 Coffee Day (CCD) is India's largest coffee chain with over 1556 cafes across 209 cities. [CCD] was started in 1996 in Bangalore and is owned by Coffee Day Global Ltd., which grows coffee on 1200 acres of plantations. CCD offers coffee, tea, snacks and has become part of daily consumption in India. It aims to provide affordable world-class coffee experiences and has expanded across India through strategic cafe locations near colleges, offices and entertainment centers. CCD recently had an IPO of Rs. 1150 crores to fund expanding its cafe network and developing new products like vending machines. It faces competition from chains like Barista and global giants like Starbucks but maintains customer loyaltyAdvertising and marketing research project
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- Starbucks
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RECOMMENDATIONS AND CONCLUSIONSCcd
Ccdmariya752
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- Caf辿 Coffee Day is India's largest coffee chain with over 1530 caf辿s across 200 cities. It was founded in 1996 and pioneered the caf辿 culture in India.
- The average footfall in each caf辿 is 200 customers per day. Caf辿 Coffee Day is headquartered in Bengaluru and owned by Amalgamated Bean Coffee Trading Company Ltd.
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Coffee wars in india
- 1. Coffee Wars in India -Caf辿 Coffee Day Takes on the Global Brands 1.Priyanka Agarwal 11.Fahad Dossani 51.Komal Vasoya
- 2. The Coffee Shop Market in India Hot beverages a part of Indian tradition Coffee took the first seat in south India To spread the drink coffee shops emerged Indian ( RTD ) Domestic coffee market INR 1100 crore Growth 2250 crores by 2017
- 3. Overview
- 4. Market Share
- 5. Caf辿 Coffee Day Founded in 1996 V.G. Siddhartha-Founder and Chairman 1497 outlets across 142 cities Average footfall: 300 per caf辿 per day Vertically Integrated Short purchase cycle Zero Channel Distribution
- 6. The Caf辿, Lounge and Square Cafe Cafe Chairs very close customers complain of intrusion of privacy Affordable hangout for the young crowd Lounge Outstanding ambience commendable service Meal for two @ INR 750 Square For absolute Coffee Connoisseurs Coffee Snobbery Lounge
- 7. Starbucks Founded in 1971 Howard Schultz- Chairman and CEO Tata Coffee Tata Starbucks 84 outlets (May 2016) C.A.F.E Practices-ensuring quality Long purchase cycle Brand Positioning
- 8. Segmentation, Targeting and Positioning Parameters Starbucks CCD Segmentation People looking for coffee with experience Youngsters looking to hangout with friends Targeting Upper middle class Youngsters college students and working professionals Positioning Great Coffee. Great Service A place between office and home
- 9. 8Ps of Services Product -Coffee with great taste - Personalized coffee with great taste Place -SB in metros and cosmos - CCD in tier I and tier II cities Price - A meal for two @ CCD 350 - A meal for two @ Starbucks 750
- 10. 8Ps of Services Promotion -CCD Print ads on newspapers, magazines, tie up with multiplexes, movie associations - Social Media ( Starbucks ) People - more pleasant, polite, positive at Starbucks than CCD Physical Environment - Classic Interiors at Starbucks - Trendy and bold interiors at CCD
- 11. 8Ps of Services Process - Self Service @ Starbucks - Partly self service @ CCD Production Quality - Great coffee great taste.
- 12. Challenges Starbucks: Amount of store closures Competitors Limited outlets Not an affordable price CCD: Customer Service Rural Employees Cost of Land Managing outlets
- 13. Starbucks vs CCD: Verdict: So, after all points being considered for Starbucks vs CCD, it is obvious that Starbucks is quite the winner here. It is giving quite a good competition to CCD.