The document describes Inspired Cog, a marketing solutions company that provides various products, programs, and services to help businesses grow. It offers solutions tailored to different industries as well as core competencies in areas like data management, design, and analytics. Inspired Cog helps businesses implement interactive cross-channel marketing campaigns across media like web, email, print, social media and mobile to have an ongoing conversation with customers.
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Cog Workflow
2. EACH COG SOLUTION
PLAYS A SMALL PART IN
THE BIG JOB OF
GROWING YOUR
BUSINESS
www.inspired-cog.com A West-Camp Company
3. PRODUCTS & PROGRAMS
(COG)= SOLUTIONS
• Sports Marketing
• Gaming
• Retail
• Healthcare
• Education
• Financial
• Automotive
• Manufacturing
• Real Estate
www.inspired-cog.com A West-Camp Company
4. CORE COMPETENCIES
• Data Asset Management
• Creative Design and Copywriting
• Marketing Strategy Development
CORE SERVICES
• Web Development & Hosting
• eCommerce Site Development
• Campaign Management
• Data Analytics
MARKETING SOLUTIONS
• Personalized URLs
• Targeted CRM Email
• Quick Ref./Short Message Servicing
• SMS Messaging
• Social Messaging
www.inspired-cog.com A West-Camp Company
6. MARKETING TODAY
IS A 24/7 CONVERSATION
Are you equipped
How many leads did this
to communicate? campaign generate?
Which marketing campaign
was more effective?
What is my return on
investment?
www.inspired-cog.com A West-Camp Company
7. CROSS MEDIA TODAY
Direct mail Print:
Web: Email
Press ad
Search Newsletter
Signage
Display ad Loyalty updates
Catalog
Press release Re-engagement
Collateral
Blog post
Affiliates
Social media: Mobile:
Facebook SMS
Twitter QR codes
LinkedIn Apps
Cross media marketing should not live in a silo