This document provides suggestions for focusing a minor writing assignment on interpreting the main point and message of a source, avoiding including personal opinions unless they help the reader understand the message, and finding connections between sources before interpretation. It advises establishing the message without trying to force preconceived concepts or undefined terms, and explains that quotations from sources should always be explained to avoid plagiarism.
This document provides guidance on writing an effective thesis statement. It explains that a thesis statement should:
1) Form the foundation and main point of an entire essay, with everything in the essay connecting back to the thesis.
2) Keep the writer focused on proving a central point or perspective through evidence.
It recommends that a thesis statement have two parts - a proposition stating your opinion or perspective on the topic, and a response beginning with "because" or "for" that identifies the key word or phrase all evidence will relate to. Examples are provided to illustrate this two-part thesis statement formula.
"What Matters" is Activate's look at the ideas that companies at the intersection of media, technology and entertainment will use to grow their businesses.
The document discusses trends that will matter for media and technology in 2014-2015. It notes that (1) fan cultures will continue to grow in influence; (2) more original content will be created and distributed everywhere; and (3) immersive storytelling using interactive formats like "Snowfall" will increase and evolve. It argues that media companies should focus on "Little Data" - data collected from user actions that improves the experience - rather than "Big Data". Native metrics and first-party data from user interactions can be combined with other data to create better products, pricing, predictions, content and advertising tailored to each user.
Redefiners: Capturing Media Growth DollarsActivate
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The document discusses how media companies can capture $325 billion in growth dollars over the next 3 years by becoming "redefiners". It argues that media companies need to build new growth businesses through virtual startups, leverage quality content as an unfair advantage, and create engaging experiences across devices to compete against nimble startups. Redefiners will focus on serving customers, pivot strategies quickly as needed, and win through building rather than acquiring new businesses.
This document discusses trends in media, technology, and consumer attention. It notes that the average person's day is fragmented into 120 15-minute periods of attention across various activities like work, commuting, TV, and social media. Emerging technologies like virtual reality and the "internet of things" will further divide attention. The number of media and tech companies serving the next 4 billion users will increase as more offer specialized services across areas like messaging, content, commerce, connectivity and more. The future will see more independent players in each layer and the rise of new attention-grabbing formats, quantified data about humans and the world, and fan-created content dwarfing professional content.
How are companies creating value from big data? They're developing a meaningful understanding of the users they're working to connect with through data from publishers and advertisers, and not just in real time.
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
This document introduces an open source hardware board called the Tinker Board. It has a powerful quad-core processor, 2GB of RAM, WiFi/Bluetooth connectivity, and various ports. The document discusses its intended uses for education, making, and IoT applications. It provides an overview of the board's specifications and compares its performance to the Raspberry Pi. Instructions are given for setting up the board along with answers to frequently asked questions.
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
This document contains code snippets and configuration details for a content management system. It includes tags for widgets, entries, and caching. It also has rewrite rules and error handling configurations for the Apache web server to route requests to the pt-view.php front controller script. Queries are shown to filter and retrieve pages or entries based on title values and conditions.
The document discusses PowerCMS, an open-source content management system. It provides code examples for common CMS tasks like template includes, conditionals, loops, and database operations. It also mentions PowerCMS X, the next version, and includes basic financial projections for PowerCMS Professional and Enterprise editions.
The document discusses the PowerCMS content management system and its templating features over multiple versions. It provides code examples of templating tags for variables, loops, and conditional logic across different versions of PowerCMS and other CMS platforms. It also references plans to release new editions of PowerCMS Professional and Enterprise in future quarters and years.