Comm tech pw pt
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This document discusses several theories of communication technology adoption and use: 1) Diffusion of Innovations theory which explains how new technologies spread through a social system over time. 2) Uses and Gratifications theory which suggests that media users actively choose technologies that fulfill their needs. 3) Social Information Processing theory which examines how online relationships form through social and work settings. 4) The Theory of the Long Tail which proposes that as technology costs fall, consumers will have infinite choice in niche products and services rather than just mainstream options. The document predicts that by 2023, online interaction methods will continue to improve through advances in video communication and messaging, and consumers will maintain wide choices in products and services.
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Comm tech pw pt
- 1. Communication Technology Landscape will look like in 2023 A.D. By: SeMajj Burage
- 2. Theories Diffusion of Innovations Uses and Gratifications Theory Moores Innovation Adoption Rate The Social Theory of the Long Tail Social Information Processing Theory
- 4. Diffusion of Innovations Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system (5). Given that decisions are not authoritative or collective, each member of the social system faces his/her own innovation-decision that follows a 5-step process The most striking feature of diffusion theory is that, for most members of a social system, the innovation-decision depends heavily on the innovation-decisions of the other members of the system.
- 6. Diffusion of Innovations 1) Knowledge person becomes aware of an innovation and has some idea of how it functions, 2) Persuasion person forms a favorable or unfavorable attitude toward the innovation, 3) Decision person engages in activities that lead to a choice to adopt or reject the innovation, 4) Implementation person puts an innovation into use, 5) Confirmation person evaluates the results of an innovation-decision already made.
- 7. Diffusion of Innovations Both cell phone and computers share a commonality under the diffusion of innovation because they both are big contributors in the rate that new ideas and technology spreads through culture.
- 8. USES AND GRATIFICATIONS THEORY Blumler and Katzs uses and gratification theory suggests that media users play an active role in choosing and using the media. Users take an active part in the communication process and are goal oriented in their media use. The theorist say that a media user seeks out a media source that best fulfills the needs of the user. Uses and gratifications assume that the user has alternate choices to satisfy their need.
- 9. USES AND GRATIFICATIO NS THEORY The future of television is steadily progressing, TV are starting to best fulfills the needs of the user. Now with just about any flat screen TV you can connect to the web through your cable provider or through modern game systems. This make this media device more appealing to the users. This is where we are now in 2023 I feel that things will become more interactive and easier to use.
- 11. Social Information Processing Theory The Social Information Processing theory examines the nature of online relationships formed through work, school or social settings Research that supports this theory indicates that even if the initial contact between individuals is task-oriented, such as in the case of an online group project for school, members will in time also develop social bonds. These bonds may take longer to develop than offline relationships, but some research indicates that the resulting emotional and social connection is no less significant. Critics of the Social Information Processing theory argue that the anonymity of computer-mediated communication leads people to depersonalize both themselves and others.
- 12. Social Information Processing Theory Computers stand to be one of the key contributors in the advancement of online relationships. Various things like online dating services and social networks will in time also allow others develop social bonds. In the year 2023 I think that the methods of online interaction will change. Advancements of video interaction as well as messaging will improve.
- 13. The Theory of the Long Tail The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers.
- 14. The Theory of the Long Tail The term long tail has gained popularity in recent times as describing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each. Think in terms of cell phone and even better iPhones and there popularity. I feel that as we enter into tat things will remain the same in terms of consumers being offered infinite choice as far as product like apple.
- 15. Sources Anderson, C. (2009). The Long Tail, in a nutshell. Retrieved from http://www.thelongtail.com/about.html Blumler J.G. & Katz, E. (1974) (2001, Feburary 19). The uses of mass communications: Current perspectives on gratifications research. Retrieved from http://www.uky.edu/~drlane/capstone/mass/uses.htm Daw, E. (2013, April 17). What is Social Information Processing Theory. Retrieved from http://www.wisegeek.com/what-is-the-social-information- processing-theory.htm Orr, G. (2003, March 18). Diffusion of Innovations, by Everett Rogers (1995). Retrieved fromhttp://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations .htm Retrieved from http://comm303-50.weebly.com/moorersquos-innovation- adoption-rate.html