Comms 2.0 Infographic
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The document outlines 16 predictions for the future of digital communications in the public sector in 2016. Some of the key predictions include: freelancers and remote workers ("flat white economy") will become more common; video content will grow in importance; LinkedIn will be an important professional network; virtual reality video will emerge; efficiency and alignment with business objectives will be critical; integration of digital and traditional communications; and skills like email marketing and willingness to learn new technologies will be valuable.
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Comms 2.0 Infographic
- 1. 4G9:55 AM Public Sector Comms in 2016 SIXTEEN PREDICTIONS FOR THE FUTURE OF DIGITAL COMMUNICATIONS IN THE PUBLIC SECTOR Content courtesy of: @comms2point0 Author: Dan Slee@danslee THEFLAT WHITE ECONOMY WILL FORM PART OF THE FUTURE THERE WILL BE MORE FREELANCERS VIDEO CONTENT WILL BECOME PROGRESSIVELY MORE IMPORTANT LINKEDIN WILL BECOME THE MOST USEFUL CHANNEL FOR COMMS PEOPLE SAY HELLO TO VIRTUAL REALITY VIDEO EFFICIENCY: IF IT DOESNT HIT BUSINESS OBJECTIVES, IT WONT HAPPEN NICE TO HAVEWILL BECOMEUSED TO HAVE FOR MANY TEAMS SUCCESSFUL TEAMS WILL INTEGRATE DIGITAL AND TRADITIONAL CONTENT TEAMS WITH POOR INTERNAL COMMS BACKING THEM MAY BE PUT AT RISK EMAIL MARKETING IS ON THE RISE: SKILLS IN THIS AREA WILL BE VALUED AS RESOURCES SLIM, THE RISK OF COSTLY MISTAKES WILL RISE COMMS TEAMS CONTINUE TO BECOME MORE FEMALE COMMS AND P.R. TEAMS WILL CONTINUE TO GET YOUNGER DUE TO THE PACE OF CHANGE, PEER TO PEER TRAINING WILL BE CRITICAL SPECIALIST-GENERALISTS WILL CONTINUE TO BE PRIZED PEOPLE WITH A WILLINGNESS TO LEARN NEW SKILLS WILL STILL HAVE A JOB! 贈贈贈 j j all trades CORPORATE GOALS OBJECTIVE 1 OBJECTIVE 2 OBJECTIVE 3 OBJECTIVE 4 Sparky HERE TODAY GONE TOMORROW ? COMMS BY 2020 DANGER Social Feed Live updates Video t.co DAILY NEWS TRADITIONAL AND DIGITAL MEDIA TO INTEGRATE COMMSSKILLS CV: (VOL. 1)