![Gianfranco Morelli,
Lamara vittoria
del situazionismo,
BSF Edizioni, Pisa 1996.
Internationale Lettriste:
[...] un lavoro collettivo aperto a pi湛
gente possibile che nella ricerca
artistica trovi lespressione atta a
cambiare le abitudini degli uomini.](https://image.slidesharecdn.com/presentazioneen-110122171035-phpapp02/85/Communication-process-as-a-collective-experience-20-320.jpg)
Communication process as a collective experience
- 1. 01.2011 | Research proposal Communication process as a collective experience Silvia Schiaulini PhD candidate in Design sciences School of Doctorate Studies IUAV University of Venice silviadots@gmail.com mail silvia_schia skype silviaschiaulini linkedin
- 2. 01.2011 | Research proposal Communication process as a collective experience Index 0. Research field 1. Context 2. Open questions 3. Research theme 4. Scientific hypothesis 5. Working hypothesis 6. References 7. Timing
- 3. 0. Research field Communication design
- 4. 1. Context Communication design today: new directions and changes
- 5. 1. Context Communication design today: new directions and changes New media A lot has to be explored in the web 2.0 potentiality. Most of the contents are displayed in a traditional mise en page. We have to develop skills and tools that take advantage from this participatory new type of communi- cation, and we have to face it with awareness.
- 6. 1. Context Communication design today: new directions and changes New media Project characteristics A lot has to be explored in the web Few common characteristics have 2.0 potentiality. Most of the contents been emerging in communication de- are displayed in a traditional mise en sign projects in these last years: page. We have to develop skills and self initiated project, in contrast to tools that take advantage from this commissioned ones participatory new type of communi- the usage of a more local and political cation, and we have to face it with language opposed to a global one awareness. base research, not commercial collaboration as a key concept be- tween different studios, co-production Open source and creative commons
- 7. 1. Context Communication design today: new directions and changes New media Project characteristics Call for responsibility A lot has to be explored in the web Few common characteristics have The increasing number of manifestos 2.0 potentiality. Most of the contents been emerging in communication de- could be seen as an evident conse- are displayed in a traditional mise en sign projects in these last years: quence or answer to the call for re- page. We have to develop skills and self initiated project, in contrast to sponsibility that is involving the com- tools that take advantage from this commissioned ones munity. participatory new type of communi- the usage of a more local and political cation, and we have to face it with language opposed to a global one At the same time the trend of new awareness. base research, not commercial master degrees, workshops and sym- collaboration as a key concept be- posiums is to focus on the theme of tween different studios, co-production Design for the social change. Open source and creative commons * 2000 First Things First update * 2000 Bruce Maus Incomplete Manifesto for Growth * 2001 AIAP, disegno etica e comunicazione * 2001 Socialist Designers Manifesto * 2002 First Declaration of the St. Moritz Design Summit * 2004 The Free Culture Manifesto * 2006 The Public Role of the Graphic Designer * 2006 Owners Manifesto, The Makers Bill of Rights * 2008 Metahaven, White Night Before A Manifesto * 2009 The Repair Manifesto from Platform21
- 8. 1. Context Communication design today: new directions and changes New media Project characteristics Call for responsibility Professional blur and new opportunity A lot has to be explored in the web Few common characteristics have The increasing number of manifestos As boundaries between disciplines 2.0 potentiality. Most of the contents been emerging in communication de- could be seen as an evident conse- are more and more blur and profes- are displayed in a traditional mise en sign projects in these last years: quence or answer to the call for re- sionists are more and more hyperspe- page. We have to develop skills and self initiated project, in contrast to sponsibility that is involving the com- cialization, few new figure are needed. tools that take advantage from this commissioned ones munity. These are the ones which had the abil- participatory new type of communi- the usage of a more local and political ity to keep a multidisciplinary project cation, and we have to face it with language opposed to a global one At the same time the trend of new on going, coordinating authorities, awareness. base research, not commercial master degrees, workshops and sym- professionists of the connection. collaboration as a key concept be- posiums is to focus on the theme of tween different studios, co-production Design for the social change. Open source and creative commons * 2000 First Things First update * 2000 Bruce Maus Incomplete Manifesto for Growth * 2001 AIAP, disegno etica e comunicazione * 2001 Socialist Designers Manifesto * 2002 First Declaration of the St. Moritz Design Summit * 2004 The Free Culture Manifesto * 2006 The Public Role of the Graphic Designer * 2006 Owners Manifesto, The Makers Bill of Rights * 2008 Metahaven, White Night Before A Manifesto * 2009 The Repair Manifesto from Platform21
- 9. 2. Open questions New media Should we consider the web as an enemy of vis--vis communication or as a tool of universal communication?
- 10. 2. Open questions New media Project characteristics Should we Creative commons: consider the web you are what you as an enemy share or you loose of vis--vis what you share? communication or as a tool of universal communication?
- 11. 2. Open questions New media Project characteristics Call for responsibility Should we Creative commons: Will contemporary consider the web you are what you designers be the as an enemy share or you loose catalysers of of vis--vis what you share? changement? communication or as a tool of universal communication?
- 12. 2. Open questions New media Project characteristics Call for responsibility Professional blur and new opportunity Should we Creative commons: Will contemporary Are we ready to consider the web you are what you designers be the share the designer as an enemy share or you loose catalysers of authorship with the of vis--vis what you share? changement? audience? communication or as a tool of universal communication?
- 13. 3. Research theme Communication process as a collective experience We are living a key moment for The possible error for designers is to The communication process has a communication design, these are believe their profession as a rescuer duality in its own nature. We have to just some of the questions we are for our time. go back to the initial conditions and supposed to answer in a short time. Nico Macdonald in a paper for New do our work in responding to people Theres a growing community on the DesignRevue, asks himself Can de- needs again. web and on magazines who is busy signers save the world? (and should in understanding where the future communication will lead us. they try?) . One man or one profession will not New and more New moments of discussion are change our reality in a better one, this could happen only by means of significant ways spreading also in other fields as a common effort. in communication in consumes, ecology, politics and administration. It seems were making could be found a step away from passivity. by sharing the process itself. Nico Macdonald, Can designers save the world? (and should they try?), New Design, n属 6, September/October 2001.
- 14. 4. Scientific hypothesis The elaboration process of communicative artefacts could take advantage form a participative design process.
- 15. 5. Working hypothesis Communication process as a collective experience Research section Experimental section Social communication tools and media Research of funds and promoting board Historical analysis of social communication Definition of territorial area Collective communication projects: 60 in China and Europe Creation of a working group Case study (one for each decade 70/80/90) Definition of the theme Analysis of UN Agenda21 action plan (2002) Design proposals Strategies and form of activism Development of the project Web 2.0: the appearance of virtual participative communication Expanded group test The influence of new media on the collective thought Activity workbook Open source and creative commons Publication (on line/on street/on paper) Definition of co-design and its techniques Contemporary case study
- 16. 6. References People: contacts to develop Anna Carola Freschi Ann Thorpe Liz Sanders Anne Bush Anna Carola Freschi is an Assistant Ann Thorpe is pursuing research on Liz Sanders is the founder of Make- Professor of Sociology at the Univer- cultural aspects of sustainable design, Tools, a company that explores new Susan Szenasy sity of Bergamo and at the University underpinned by theories of human spaces in the emerging design land- of Florence where she teaches Infor- needs, sustainable consumption and scapes. She has practiced co-design- John Thackara mation Society and Social Change. design process and practice. Her work ing across all the design disciplines. She also coordinates the Forms of the grows out of research she conducted Her current focus is on bringing par- Alastair Fuad-Luke Political in the Network Society sec- for her book The Designers Atlas of ticipatory, human-centered design tion of CIUSPO, the inter-university Sustainability and embraces economic thinking and co-creation practices to Charles Leadbeater political sociology centre based in and cultural elements of sustainabil- the challenges we face for the future. Florence. She has published books ity, along with ecological ones. She is Sanders speaks about and offers BGV Nightschool and articles on local governance, dig- particularly interested design activism learning experiences in human-cen- ital movements and culture, and local and in the role of digital economies tered design research and innovation Michael Bierut institutional e- democracy initiatives. and information networks in sustain- for clients, colleagues and students able design. around the world. She has a Ph.D. in William Drenttel La societ dei saperi. Reti virtuali e Experimental and Quantitative Psy- partecipazione sociale, Roma, Carocci, http://designactivism.net chology and a B.A. in both Psychology Jessica Helfand 2002, pp. 197. and in Anthropology. Fran巽ois J辿gou Democrazia elettronica e partecipazi- http://maketools.com one al tempo del neoliberismo, in Testimonianze. Galassia Internet, n. 452, pp. 78-86, 2007.
- 17. 6. References Revue and website Website and blog Revue http://designobserver.com Design Issues http://opencollaboration.wordpress.com Aiga Journal of Graphic Design http://notesondesign.net Eye http://dextersinister.org Print http://interactions.acm.org Baseline http://designactivism.net Design quarterly http://maketools.com Progetto grafico http://sustainable-everyday.net Information Design Journal http://collaborativeconsumption.com Blueprint http://good.is/departments/transparency Item http://poptech.org Adbusters http://livinglabproject.org Good Magazine http://instructables.com http://owela.vtt.fi http://propublica.org http://massivechange.com http://slowdesign.org http://socialdesignsite.com http://threetreesdontmakeaforest.org
- 18. 6. References Today bibliography Eternally Yours Time in Design, 010 Publisher, Rotterdam 2004 susitainability, long now, future scenario, objects life, consumption, future, nostalgia
- 19. Umberto Eco, Opera aperta, Bompiani, Milano 1962. indeterminazione, arte contemporanea, apertura al pubblico, interazione, importanza del fruitore, casualit, linguaggi, esperienza
- 20. Gianfranco Morelli, Lamara vittoria del situazionismo, BSF Edizioni, Pisa 1996. Internationale Lettriste: [...] un lavoro collettivo aperto a pi湛 gente possibile che nella ricerca artistica trovi lespressione atta a cambiare le abitudini degli uomini.
- 21. Yona Friedman, Utopie realizzabili, Quodlibet, Macerata 2003. Lipotesi del gruppo critico come punto di partenza per unecologia sociale. Lutopia come antiutopia, la comunicazione generalizzata come anticomunicazione sono, forse i segni distintivi della nostra epoca.
- 22. Manuel Castells (da una lezione di), Saperi e poteri, Informazione e cultura nella network society, Egea, Milano 2008. comunicazione e potere, mezzi di autocomunicazione di mas- sa, mass media, rete libera, media come spazio
- 25. Anna Carola Freschi, La societ dei saperi, Reti virtuali e partecipazione sociale, Carrocci, Roma 2002. reti civiche e partecipazione sociale, nuove reti e partecipazione virtuale, nuove tecnologie disuguaglianze e opportunit, impegno civile, nuove forme di mobilitazione
- 26. Naomi Kelin, No Logo, Bur, Milano 2010. comunicazione politica, campagna Obama, ripresa dello spazio pubblico, interferenze culturali, attivismo antiaziendale, antimarketing
- 27. David B. Berman, Do good design, how design can change the world, AIGA design press, 2009. communication design, female image in ad, brand literacy, overconsumption, manifesto, social responsability.
- 28. Jaques Attal, Breve storia del futuro, Fazi editore, Roma 2007. Previsioni del futuro: alliperimpero e alliperconflitto seguir liperdemocrazia basata su una nuova economia detta relazionale. Si creer un rapporto nuovo con la propriet intellettuale, che non potr pi湛 essere assoluta ma dovr essere condivisa con il complesso dellumanit, in quanto necessaria alla creativit di ciascuno.
- 29. Pekka Himanen, Letica hacker e lo spirito dellet dellinformazione, Feltrinelli, Milano 2001. concezione del lavoro come attivit gratificante, gratuit della condivisione del sapere, collaborazione, sopravvivenza - vita sociale - intrattenimento
- 30. Steven Heller, V辿ronique Vienne, Citizen Designer, Persperctives on design responsability, Allworth press, New York 2003. design philosophy, social aspects, design history, responsability, interview
- 33. Alastair Fuad-Luke, Design activism, beautiful strangeness for a sustainable world, Earthscan, London 2009. activism strategies, history of design, co-design, eco-design, mapping the discipline, innovation, product design, design exploration
- 35. AAVV, Did someone say participate? An atlas of spacial practice, Mit Press, Cambridge 2006. relationship professionist/amateur, new disciplines, new media, audience participation, design critics,
- 38. 7. Timing I wish I next steps. February-March April-May June-July September > Opening a blog on my thesis project. Historical research (continuation) Contemporary research Rielaboration of the collected Public utility design and the First materials. Call for paper for The 2011 Design grafic design biennal in Italy. Interview to: History Society International Confe- People: Giovanni Lussu, Gianfranco Bethnal Green Ventures Nightschool Future step definition and starting rence on Design activism Torri, Elena Green, Elisabetta Ognibe- project Bethnal Green Ventures is a point for the experimental phase. (From the tazebao to youtube). ne, Albe Stainer. practical school for people who want to use the web and mobile technology Historical research (start) to change stuff that really matters: Documentation and interview on the from health care and education to lettrist and situationist work in the employment and energy creation. 70 in Paris. Interview to some of the members of the collective Grapus and Thinkpublic social design agency Robert Massin. Thinkpublic are an agency focused on using design to improve service experiences in the public sector. They achieve this by working with service providers and the general public to gain understanding of how their services and experiences could be improved.
- 40. . The end Thanks for your attention.