Communication process on cos
Download as doc, pdf0 likes309 views
The document discusses communication plans for a photo shoot with the clothing brand COS. It will take place in a modern, minimalist apartment and feature simple, neutral styling to emphasize the clothing. Unknown models will be photographed by Greg Williams to maintain COS's tradition of secrecy. The tones will be perfectionist and conservative, reflecting the lifestyle of the brand's target audience. Colors will be neutral tones like beige, gray, navy blue, black and white to seem pure, clean and simple. Modern jazz or slow electro music will provide a calming soundtrack that connects to the movement and feeling of the garments.
Communication process on cos
- 1. Communication process on COS: Ellinor Lindqvist Christina Costa Sabine Kodu
- 2. Content/Context We want to communicate minimalistic, authenticity and quality. Through a clean layout and simple backgrounds that emphasizes the model and the garments .The message is delivered through a photo shoot in Cos magazine. People interpret images in different ways, creating an interesting visual experience with a clear message is our aim. Tone The tone is perfection. Everything is in its place well put. The relationship of the participants consists of a couple that shares a particular life style, good taste in dressing and an interest for design. They click. The atmosphere that involves these characters is strict and almost conservative. Casting Since COS is a brand that wants to maintain secrecy, we will not use famous celebrities nor models in the fashion editorial. We will maintain COS tradition in using unknown models. We are planning to use the photographer Greg Williams. He has a diverse portfolio but he fits the COS parameters in photo shooting. Location Our advertisement is trying to take a step forward by adding a lifestyle into the fashion editorials. We would like to create an environment that fits together with the garments and transmits the true concept of COS. The photo shoot will take place in a modern apartment, with white walls and wooden floors, very spacious and minimalistic decoration. Black and white furniture is essential in the interior decoration. Coloring The colors will be neutral beige, grey, navy blue, black and white. These colors represent Cos because they are cold. They transmit a feeling of pureness, cleanness and simplicity. Blue is a cool calming color that shows creativity and intelligence. White is often associated with being pure, and clean. Black is classic, sophistication, it is powerful and portrays one of class elegance and wealth. Music The music that most represents COS for us is any Modern Jazz, or Slow electro which connects you with the movement and feeling of the garment. Thievery Corporation is a great group that matches with COS, its rhythm and beat is slow but comforting, calming and neutral. Authorities Cos is not a brand that uses publicity therefore no authorities should be mentioned.