The future of tv
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The document discusses how the future of TV is changing and will continue to evolve. It predicts that people will watch more content online through streaming and on-demand services rather than traditional TV schedules. Viewers will have more control over what and when they watch. TVs are also predicted to become more like computers and provide more interactive experiences through 3D, simulations, and user choices. Finally, the format of TVs may change as well, becoming thinner and more portable like tablets.
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The document discusses how the future of TV is changing and will continue to evolve. It predicts that people will watch more content online through streaming and on-demand services rather than traditional TV schedules. Viewers will have more control over what and when they watch. TVs are also predicted to become more like computers that are thinner and portable like an iPad, with interactive 3D content and role-playing capabilities. Entertainment rooms of the future may have multiple screens and technology instead of separate TV rooms.§³§å§é§Ñ§ã§ß? §ä§Ö§ç§ß§à§Ý§à§Ô?? §Ó §à§Ò§ã§Ý§å§Ô§à§Ó§å§Ó§Ñ§ß§ß? §Ý§ð§Õ§Ö§Û ?§Ù §à§Ò§Þ§Ö§Ø§Ö§ß§ß§ñ§Þ§Ú §Ù§à§â§å
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William Kinzel Profilewilliamkinzel
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Viewers are consuming television content in new ways through online platforms and devices like games consoles. Research shows viewers want more interactivity during their TV experience. All types of viewers, including adults, teenagers, TV companies and advertisers would benefit from a new device that allows searching for and accessing any program whenever wanted from one central source while enabling social interaction. Such a device could incorporate TV, computer, DVD and games console functions and help secure the future of TV manufacturing companies and internet service providers through increased customers and usage.How Google plans to change the way you watch?TV
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The Internet is fundamentally changing the way people watch television by providing greater choice of content, more personalized recommendations, and opportunities for social interactivity. Viewers now expect an on-demand experience and more control over what they watch and when. This shift requires new approaches to content discovery, measurement of viewership, and monetization of content. While the television industry faces disruption, broadcasters that embrace these Internet-enabled technologies and changing viewer behaviors can prosper in the future.Changing Channels 1
Changing Channels 1Jira Hongsamrerng
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1) Television is undergoing a fundamental change as digital technologies allow content to be delivered and viewed in new ways over the internet, mobile phones, and other digital devices.
2) This is shifting the television paradigm and shaking up the industry by changing how TV is produced, distributed, and consumed. Viewers now have more control over what and when they watch.
3) Advertisers are following audiences to digital platforms like the internet as viewers, especially younger people, use new technologies more than traditional television for news and entertainment. This poses challenges for the television industry business model.Mac129 med102 med122 Television, video and the internet
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This document discusses the changing landscape of television as new technologies have disrupted the linear viewing model. Non-linear viewing through video on demand and content accessed across multiple devices has led to the disintegration of the traditional programming supply chain. There is no consensus definition of television as content can now be watched anywhere and consumption patterns have fragmented. However, television continues to have enormous staying power as a medium and social viewing may help breathe new life into old platforms by making content a more interactive experience. The future of television will likely include new modes of customized, flexible consumption but the role of traditional television is still uncertain.Market situation of tv industry
Market situation of tv industryOleksandra Soroka
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This document provides an overview of the current state and future trends of the TV industry. It discusses how the industry is being impacted by new technologies like internet TV, smart TVs, and mobile TV. Viewing habits are shifting towards on-demand and online content accessed across multiple devices. The future of TV is focused on internet delivery, social capabilities, and new formats like Ultra HD. Advertising is evolving from traditional commercials to content marketing across digital platforms. The TV industry is facing disruption but also opportunities to engage audiences in new ways.TV 2020 - The future of television
TV 2020 - The future of televisionZ_punkt GmbH The Foresight Company
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This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.Deloitte: Top Trends for Media Industry in 2010
Deloitte: Top Trends for Media Industry in 2010United Interactive?
?
DTT TMT predicts that online advertising spending will continue to grow faster than total advertising spending in 2010, increasing its global share from around 10% to 15%. While not all online ad categories will grow equally, search and video ads are expected to see the strongest growth. The recession may have accelerated rather than slowed the shift to online as advertisers seek formats that allow measurement of effectiveness. Traditional media most vulnerable to losing share include magazines, newspapers, radio and outdoor advertising.Deliotte: Media Predictions 2010
Deliotte: Media Predictions 2010Jon Bradford
?
In 2010, Deloitte predicts that over 90% of television watched and over 80% of audio content consumed will still be via traditional linear broadcasts according to programming schedules, despite the proliferation of on-demand options. Linear viewing is expected to remain dominant due to its ease of use and inertia, as choosing content individually is tedious for most viewers. Factors like new TV purchases, HD adoption, and failures of online video sites could further increase linear viewing in 2010.Changing the channel 4
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Television is changing as content is no longer tied to TV networks and is available on demand through various online platforms. While people still primarily watch scheduled broadcasts, time-shifting content is disrupting advertising models. Mobile TV trends differ by culture, and people are more willing to pay for sports content across multiple channels. 3D TV adoption will be driven by major sporting events, though glasses may hinder simultaneous activities. TV is expanding into transmedia storytelling and becoming more social and interactive through integrated online platforms.More Related Content
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The Internet is fundamentally changing the way people watch television by providing greater choice of content, more personalized recommendations, and opportunities for social interactivity. Viewers now expect an on-demand experience and more control over what they watch and when. This shift requires new approaches to content discovery, measurement of viewership, and monetization of content. While the television industry faces disruption, broadcasters that embrace these Internet-enabled technologies and changing viewer behaviors can prosper in the future.Changing Channels 1
Changing Channels 1Jira Hongsamrerng
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1) Television is undergoing a fundamental change as digital technologies allow content to be delivered and viewed in new ways over the internet, mobile phones, and other digital devices.
2) This is shifting the television paradigm and shaking up the industry by changing how TV is produced, distributed, and consumed. Viewers now have more control over what and when they watch.
3) Advertisers are following audiences to digital platforms like the internet as viewers, especially younger people, use new technologies more than traditional television for news and entertainment. This poses challenges for the television industry business model.Mac129 med102 med122 Television, video and the internet
Mac129 med102 med122 Television, video and the internetRob Jewitt
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This document discusses the changing landscape of television as new technologies have disrupted the linear viewing model. Non-linear viewing through video on demand and content accessed across multiple devices has led to the disintegration of the traditional programming supply chain. There is no consensus definition of television as content can now be watched anywhere and consumption patterns have fragmented. However, television continues to have enormous staying power as a medium and social viewing may help breathe new life into old platforms by making content a more interactive experience. The future of television will likely include new modes of customized, flexible consumption but the role of traditional television is still uncertain.Market situation of tv industry
Market situation of tv industryOleksandra Soroka
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This document provides an overview of the current state and future trends of the TV industry. It discusses how the industry is being impacted by new technologies like internet TV, smart TVs, and mobile TV. Viewing habits are shifting towards on-demand and online content accessed across multiple devices. The future of TV is focused on internet delivery, social capabilities, and new formats like Ultra HD. Advertising is evolving from traditional commercials to content marketing across digital platforms. The TV industry is facing disruption but also opportunities to engage audiences in new ways.TV 2020 - The future of television
TV 2020 - The future of televisionZ_punkt GmbH The Foresight Company
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This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.Deloitte: Top Trends for Media Industry in 2010
Deloitte: Top Trends for Media Industry in 2010United Interactive?
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DTT TMT predicts that online advertising spending will continue to grow faster than total advertising spending in 2010, increasing its global share from around 10% to 15%. While not all online ad categories will grow equally, search and video ads are expected to see the strongest growth. The recession may have accelerated rather than slowed the shift to online as advertisers seek formats that allow measurement of effectiveness. Traditional media most vulnerable to losing share include magazines, newspapers, radio and outdoor advertising.Deliotte: Media Predictions 2010
Deliotte: Media Predictions 2010Jon Bradford
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In 2010, Deloitte predicts that over 90% of television watched and over 80% of audio content consumed will still be via traditional linear broadcasts according to programming schedules, despite the proliferation of on-demand options. Linear viewing is expected to remain dominant due to its ease of use and inertia, as choosing content individually is tedious for most viewers. Factors like new TV purchases, HD adoption, and failures of online video sites could further increase linear viewing in 2010.Changing the channel 4
Changing the channel 4Farrel Brest
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Television is changing as content is no longer tied to TV networks and is available on demand through various online platforms. While people still primarily watch scheduled broadcasts, time-shifting content is disrupting advertising models. Mobile TV trends differ by culture, and people are more willing to pay for sports content across multiple channels. 3D TV adoption will be driven by major sporting events, though glasses may hinder simultaneous activities. TV is expanding into transmedia storytelling and becoming more social and interactive through integrated online platforms.From Mobile to TV: Dawn of New Media Era
From Mobile to TV: Dawn of New Media EraPeter Xie
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This document discusses the convergence of mobile, TV, and internet media. It outlines four trends for TV in the next five years: 1) Connected TV adoption will be faster than ever due to mobile phones; 2) Second screen engagement on mobile devices will drive new interactive and monetization models for TV; 3) The TV ad business will be redefined through data mining and new ad injection systems; 4) There will be constant competition and changes to established players and models as new gatekeepers emerge in the living room. The future of media will be a feedback loop between traditional and new digital platforms and experiences.Future of Television
Future of TelevisionCarlos Hugo Huertas P¨¦rez
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This document discusses trends in television technology and viewing habits between now and the year 2020. It outlines that television is transforming from a passive medium into an interactive, personalized and networked "super medium." Specifically, it predicts that by 2020 television will be connected to the internet and mobile devices, allowing viewers to access online content and services on their televisions. It also predicts the rise of social, immersive and personalized television experiences as viewers engage with each other and influence programming through new interactive features and applications. The television is described as transitioning into a multifunctional device at the center of home entertainment and media consumption.Research Proposal
Research Proposallisavanwinden
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The document is a research proposal that examines how glossy magazines can adapt to the digital age. It first analyzes the current state of magazines, noting that while internet usage is rising, many still read print magazines. The proposal then discusses future developments like the Mag+ digital magazine reader and e-paper that could allow magazines to be read digitally. It recommends the Cosmopolitan magazine embrace these digital changes by using them to gain more advertising revenue and attract new readers, while maintaining the print magazine format, as not everyone will prefer digital.Research Proposal
Research Proposallisavanwinden
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The document proposes researching how glossy magazines can adapt to the digital age. It first examines the current state of magazines, noting that while internet usage is rising, many still read print magazines. The future sections discuss new technologies like the Mag+ digital magazine reader and e-paper that could allow magazines to be read digitally like print. The proposal recommends conducting market research and developing a financial plan to extend the magazine's content across digital platforms while maintaining the print edition.Deloitte Media Predictions 2010
Deloitte Media Predictions 2010Pl¨ªnio Okamoto
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DTT TMT predicts that in 2010 online advertising spending will continue to grow faster than total advertising spending and increase its share of the overall advertising market from around 10% to 15%. While not all online ad categories will see equal growth, search, display, video, social network, and cost-per-action ads are expected to experience the greatest increases. The recession may have accelerated rather than slowed the shift to online as advertisers seek formats where they can better measure effectiveness. Traditional media most at risk of losing share include magazines, newspapers, radio and outdoor advertising, while broadcast and cable TV are expected to be more resilient.the affect of technology on TV productions
the affect of technology on TV productionskilmj007
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This document discusses several issues related to television broadcasting in the UK, including rating wars between broadcasters, the impact of new technologies and social media, and regulation. It provides details on how:
1) Rating wars occur between broadcasters like BBC and ITV as they compete for viewers by scheduling popular shows against each other.
2) New technologies and the rise of streaming have transformed television into an on-demand medium controlled by viewers rather than broadcasters, though this poses financial challenges.
3) Social media has enhanced television by allowing viewers to discuss shows online and access additional content, though it also influences how ratings are calculated.
4) The regulator Ofcom oversees television broadcasting through the Broadcasting Code andNurun Lab Insights - Television
Nurun Lab Insights - TelevisionNurun
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The document discusses the evolution of television and the increasing number of devices that can access video content. It describes how early televisions had simple interfaces but the proliferation of channels led to remote controls. Now, various devices like computers, tablets, phones, streaming boxes and smart TVs can access both traditional broadcast and online content through services like Netflix, Hulu and YouTube. This has increased options but also complexity for users. New tools are emerging to make content aggregation and access more seamless across devices.Future of TV_Mindshare
Future of TV_MindshareMindshare
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The document analyzes the future of television, emphasizing its resilience and the evolving media landscape despite the rise of digital alternatives. It highlights the continued preference for live viewing, the importance of strong brand identities, and the persistent role of spot advertising alongside emerging revenue streams. The findings indicate that linear TV will remain significant through 2020, with emerging advertising strategies like addressable ads set to evolve gradually.Presentation DLM Symposium 2012 - Future of TV
Presentation DLM Symposium 2012 - Future of TV Blockchain News
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The document discusses how emerging technologies are disrupting the television industry, leading to new opportunities for content creators, producers, brands and developers to connect directly with viewers through platforms like connected TVs, second screens, apps and social media. It also highlights challenges this presents for traditional gatekeepers like broadcasters, cable companies and regulators to adapt their business models and regulations. The rise of second screen viewing and interactivity is a major trend that will drive new forms of engagement and monetization.Room214 Sample Research: TV & Entertainment
Room214 Sample Research: TV & EntertainmentRoom 214
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This document discusses how new media is changing television. It notes that viewers now consume television through various time-shifted and online methods, and also engage with multiple screens simultaneously. This has resulted in changes in consumer behavior and expectations, including expecting content delivery across various platforms and on their own schedules. Networks must adapt to these changes to remain relevant through approaches like transmedia storytelling across TV, web, and social media to drive engagement.Ad
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The future of tv
- 1. Ellinor Lindqvist Fashion Marketing and Communication Assignment The Future of TV
- 2. Ellinor Lindqvist Fashion Marketing and Communication I think that the evolution of the TV contains a lot of changes. And that we no longer will use the television in the same way that we have been doing for the last decades. Of course we will continue to watch programs and movies for our entertainments sake. But I believe that the way we use and interact with the TV is going to be different. There are already a lot of changes going on today and the network and cable companies are trying to follow the new trends. I don¡¯t have a TV-set and I haven¡¯t had one for a couple of years. I use my computer to watch series and films. Nowadays you can enter websites that allow you to watch nearly everything online. This means that instead of having to wait for a certain day for instance, Wednesday at 18 pm you can watch your favourite show whenever you want. Streaming online gives the viewer more power. It also has other advantages, people can rate and comment on programs or movies. They can discuss different matters and interact with each other. In Sweden al the big channels have something called play. It allows viewers to watch the networks programs via Internet. The different channels encourage viewers to visit their website. You can chat with a contestant from a reality show, follow their blogg or watch and old episode of a series. The website gives the TV more dimensions and allows people to be interactive and communicative. I think that the viewer will have more power over what programs they want to see and when they want to see them. I also think that in the future the TV will function like a computer and that we will watch everything online. I imagine that in the distant future the TV-room will disappear. Instead people will have entertainment rooms with screens and different technological equipment like simulators. There is a 3D trend today and maybe that is something that will be common in the future, all movies and series will use this effect. There could be role-playing were you get to play one of the characters in a show. Or you get to decide how a movie ends. With al these effects the experience of watching TV will become more interactive. I hope that the format will change also. If you think about it a TV is quite ugly and takes up a lot of space. With time maybe they will get thinner and lighter and
- 3. Ellinor Lindqvist Fashion Marketing and Communication somehow you can fold them together. I imagine them looking something like an ipad and everyone having on of their own.