Conduktr - Public Transport Social App
2 likes495 views
The document discusses ways to improve feelings of community and safety for commuters on Melbourne's tram system. It notes that isolation and stress on public transit can be issues. The proposed solution is an app called Conduktr that provides entertainment, community building features, security enhancements, and hyperlocal advertising to benefit commuters, businesses and transit companies. Research is cited showing people are open to using social media for transit and that more trips would be taken if people felt safer. The app aims to address these issues and could be financially viable through advertising and sponsorships.
More Related Content
What's hot (20)
Similar to Conduktr - Public Transport Social App (20)
![[Challenge:Future] designspace: Fun + Meaning2 = 2030 finals](https://cdn.slidesharecdn.com/ss_thumbnails/challengefuture-designspace-fun-meaning2-2030-finals2808-111115112422-phpapp02-thumbnail.jpg?width=560&fit=bounds)
![[Challenge:Future] designspace: Fun + Meaning2 = 2030 finals](https://cdn.slidesharecdn.com/ss_thumbnails/challengefuture-designspace-fun-meaning2-2030-finals1099-111115112413-phpapp01-thumbnail.jpg?width=560&fit=bounds)
Recently uploaded (20)
Conduktr - Public Transport Social App
- 2. Grow^ How was this interpreted? The growth of population, demands on our time and perceived noise in urban environments can have negative effects on people. How can we help make this noise more harmonic and enable people to grow in their communities?
- 3. Research Melbourne has the lowest usage of public transport modes, other than heavy rail in the country Herald Sun, Dec 2012
- 4. Research 10.5% more trips would occur if people felt safer Crime Concern, 2002
- 5. Problem statement How do we grow resilience and foster belonging within Melbournes tram commuter community?
- 8. What does conduktr provide?
- 9. 1. Infotainment Blissful distraction 2. Grows community on your route 3. Enhances feelings of security
- 10. Why would people use it?
- 11. Research 17% of customers have used social media in the past year to obtain a (transport) service request Transport Social, 2012
- 12. People already exhibit these distraction behaviours on trams.
- 13. To help their fellow commuters. (Service updates, announcements, tips) Experience economy
- 14. To reduce the stress, awkwardness and isolation of public transport.
- 15. How far can we go with it? Missed Connections Dating Hyperlocal advertising/offers and deals Lost and found Measure commuter sentiment Live feeds on-board Polls and voting
- 16. Who benefits? Commuters Local businesses Transport companies The whole community
- 17. Is it viable?
- 18. Viable locally and to scale Revenue from: Hyperlocal advertisers/offers Sponsors In-app advertising
- 19. So we got started...
- 20. goo.gl/rVnQm
- 21. Have a look at our working concept goo.gl/rVnQm twitter.com/conduktr facebook.com/conduktr
- 22. Our team William Donovan Jared Bon Jeremy Crow 75 tram line 1 & 9 tram line 86 tram line Andew Di Pietrantonio Steve Graham Priscillia Davies Lilydale line 86 tram line 57 tram line Adam Cochrane 96 tram line
- 23. Thankyou