The document discusses conformity and several classic experiments that studied it. Solomon Asch's famous experiment showed that people's perceptions can change under peer pressure from a group. Later experiments by Stanley Milgram and Jane Elliott further demonstrated how people often conform to authorities, even when they disagree privately or have doubts about the authority's instructions. The document also discusses differences in individualism between Western and Eastern cultures and how the desire to fit in or seek guidance from others can lead to normative or informational conformity.