Connected Entertainment 2012
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Latest slide deck about Connected Entertainment, or multi-platform content, or 360 degree narrative, or new media, or 2screening - call it what you like it's about stories and audiences.
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To appreciate how project management skills can transfer to the multiplatform arena;
To understand the responsibility and tasks demanded by multiplatform;
To recognise the value of good multiplatform management
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Understand multiplatform opportunities and options;
Draw up realistic schedule for a multiplatform project;
Apply management skills accordingly to multiplatform projects
What follows is a guide of the areas that will be covered over the day. Certain subjects, topics and time-lines may change as the tutor becomes more aware of individual needs
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Introductions
- Delegates will introduce themselves, , and highlight why they are attending what they hope to gain from the programme.
Morning Session The Market
- What do we currently mean by Multi-platform?
- What platforms are there?
- How big is the market for apps?
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- What trends are developing, particularly in terms of TV related content
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- How are they funded?
Lunch
Afternoon Session
- What is out there? Examples of TV related multi-platform
- The 3 Ps promotional, plot driven, profit driven
- Who are your users, what are they doing, what are they using?
- How are apps sold, to funders and to users?
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Working in a team, develop an idea for an app or website to go with a TV show, and pitch it! Pick a platform, a target market and a problem and show how you understand the various components of the market.
Day Two
Production
What if you actually have to get this made?
Morning Session
- What is an developer? What types of developer are there?
- What roles are there in the development of a project?
- How do you identify and choose the right developer or team?
- How do you integrate the creative process with a developer?
- How long will it take to build, and when should you start?
- What project management methods are used?
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Devise a project timeline for yesterdays pitch to show the relative start times and related elements.
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- How much will it cost? Developing and reading production budgets
- How much will it make? What business models and revenue streams work?
- How do you get it out there, and then get people to use it?
- What are the financial and legal pitfalls to look out for?
Workshop Three
Create a budget for the group project. Identify the potential costs and revenues.
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Present your project, project plan and budget in summary for critical feedback.
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TELEGRAM---@Salvageasset
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To appreciate how project management skills can transfer to the multiplatform arena;
To understand the responsibility and tasks demanded by multiplatform;
To recognise the value of good multiplatform management
By the end of the course, participants will be able to
Understand multiplatform opportunities and options;
Draw up realistic schedule for a multiplatform project;
Apply management skills accordingly to multiplatform projects
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Day One
Introductions
- Delegates will introduce themselves, , and highlight why they are attending what they hope to gain from the programme.
Morning Session The Market
- What do we currently mean by Multi-platform?
- What platforms are there?
- How big is the market for apps?
- What are people using, and how?
- What trends are developing, particularly in terms of TV related content
- How does the Market work, who are the players?
- How are they funded?
Lunch
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- What is out there? Examples of TV related multi-platform
- The 3 Ps promotional, plot driven, profit driven
- Who are your users, what are they doing, what are they using?
- How are apps sold, to funders and to users?
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Working in a team, develop an idea for an app or website to go with a TV show, and pitch it! Pick a platform, a target market and a problem and show how you understand the various components of the market.
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A 90-minute Design Workshop with David Moore, Lecturer at Stanford Design
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