Intomarket slides2
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The document outlines the agenda for an event on making international content markets work, including introductions, presentations on markets, planning, and producer case studies, as well as discussions of multi-platform content and participant pitches. Attendees are provided with information on registration, receptions, and booking tables at the UK Indies Pavilion stand during markets.
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Intomarket slides2
- 1. intomarket A guide to making international content markets work for you
- 2. Agenda pre lunch 10.00 Introductions Mike Dicks 10.20 Introduction to Markets, MIP Dawn Mcarthy Simpson 10.40 Planning Mike Dicks 11.30 War Stories #1 - Deal Maker Selma Turajlic 12.30 Meeting Planning, Breakfasts Nicola Pinder Creatives Loop Ltd / The Co-Production Factory 1.00 Lunch
- 3. Agenda post lunch 2.15 War Stories #2 Producer John Gough / Tony Humphreys 3.30 Multi-platform Mike Dicks 4.00 Your Pitch Prepare a 5 minute version of your pitch Pitch to group 5.30 Close
- 4. introductions Harry Back to Back Stephan Headline Pictures Alice Bankside films Stewart Headline Pictures Adam Machine Productions Salas Bankside films Simon Monterosa Laure Bankside films Tom Monterosa Anna Body in balance Joshua Noughttosixty Greg Body in balance Philip Pogo films Natali Body in balance Annabel Pogo films Sabrina Compact collections David Presto Development David Free at Last TV Paul Presto Development Michael Futuristic media Colette Scottish Enterprise Molly-Anna Telesgop Giovanni Genius media Jason The Jones Media Samantha Genius media Claire Yellow House ltd
- 6. UK Indies Pavilion - Pre Market Prep Trends in International sales UK Indies purpose UK Indies: pre-market UK Indies: stand facilities Questions
- 7. Trends in International income Sale of UK TV programmes and associated activities was 贈1,337b, a 9% increase from 贈1,227b in 2008. (贈484m in 2005) For a second year, revenue from Australia and New Zealand represented the greatest proportion of the increase from last year, and was the region of greatest growth in terms of both actual and percentage increase. Tax credits launched in Australia in 2010 Sales to the USA, the UKs largest export market, grew by 3% to 贈485m.
- 8. Which markets have commissions come from? 44% 45% 40% 35% 30% 25% 20% 14% 13% 15% 10% 10% 6% 5% 5% 2% 2% 5% 0% 0% 0% 0% Source Pact policy survey and financial census 2010
- 9. Success of genres in International sales Documentary 58% Entertainment/Comedy 45% Childrens 41% Drama 40% Other 40% Interactive Media 37% Factual Entertainment 35% Animation 33% Hobbies/Leisure 31% Music 31% Arts & Religion 28% Sport 27% Current Affairs 11% Daytime 10% Source Pact policy survey and financial census 2010
- 10. UK Indies - purpose 7th year a growing success (over 贈100m in sales) MIPCOM 贈18m Provide small/medium indies with a high profile presence at one of the biggest markets Benefit the reputation of British programming The importance Capitalise on the Terms of Trade Help provide a cost effective way to increase turnover for small/medium size indies Lack of domestic revenues invest more in UK content (gap funds) Contribute towards the UKs TV exports national economy Decline of the commissioning budget
- 11. UK Indies Pavilion - Pre Market Prep Completed information form (brochure) Logo Summary of business Who is attending contact AV (i2i) Above sent 30 mins of content Additional service PR Paul Smith During the event
- 12. UK Indies Pavilion - Pre Market Prep Registration Umbrella contract Receptions Sunday Welcome 7pm to 9pm Tuesday 5.30pm to 7pm Flight & Accommodation! Pre-book tables 17 tables 14 AV One per company First come basis
- 13. Table booking 9am to 6pm Strictly 30 minutes Business matching sessions Do not book Be aware busy period Tues 5.30 networking Tables removed No double booking Business meetings only Deadline 1st April midday Book during event Accommodating rest area
- 14. Introduction to UK Indies the stand Fully manned reception Plastic wallets Message taking A4 plus business card Meet and greet Directing buyers Appointments Lockers Pre-booked 2pm & 4pm Sunday First come basis (1 table) Secure English sockets Flexibility during market AV Screens Service with a smile! Touch screen Headphones Check programming on arrival Invitations e-version Printed version
- 15. UK Indies reputed one of the busiest stands
- 16. Introduction to UK Indies
- 17. On a Budget Travel Travel to Nice Book in advance to get the best deals. From the airport: Taxis (around 100 one way) cab share Bus direct to Cannes approx 25 return. 210 runs every 30 mins and is direct Accommodation Search around Stay outside of Cannes Central 2-bedroomed apartments are available from 300 per week. http://www.ownersdirect.co.uk http://www.primaryrentals.com http://www.lodgingworld.com
- 18. On a Budget MEALS Restaurants cheaper the further away from the beach you go UK Indies Pavilion FREE breakfast UK Indies Pavilion FREE lunch Fill up whilst networking! Eat in your apartment
- 19. Dates for Diaries Sunday - The Palm Square 7pm to 9pm Monday - Mip launch 6pm to 9pm Tuesday UK Indies drinks 5.30pm to 7pm
- 20. Post MIP FEEDBACK = CASH
- 23. INTERNATIONAL 107 COUNTRIES2 AFRICA / MIDDLE EAST ASIA / PACIFIC SOUTH & LATIN AMERICA NORTH AMERICA EUROPE
- 24. DONT IGNORE EUROPE 4,000 BUYERS NORTH AMERICA LATIN AMERICA AFRICA/MIDDLE EAST ASIA/PACIFIC EASTERN EUROPE EUROPE
- 25. YOU ARE NOT ALONE PRODUCERS (COMPETITION) NORTH AMERICA LATIN AMERICA AFRICA/MIDDLE EAST ASIA/PACIFIC EUROPE
- 26. Make use of the database
- 30. Join a group (or two)
- 32. FOLLOW @_MIP_ AND #MIPTV
- 33. PROMOTE YOURSELF
- 35. Know your hotels
- 36. War stories #1 deal maker Selma Turajlic All3Media
- 37. TELEVISION WORLD
- 38. IDEA BROADCASTER PRODUCTION LAWYERS ? OFFICE TRANSMISSION
- 39. ANCILLARY RIGHTS FINISHED PROGRAMME LOCAL PRODUCTION (LOCAL VERSION) PUBLISHING TOYS APPAREL PROMOTIONS STATIONARY GIFTS FOOD ACCESSORIES MERCHANDISING FINISHED SOUNDTRACK TV SHOW FORMAT PROGRAMME LIVE TOUR FILM STAGE GAMES HOUSEWARES TV DISTRIBUTION DVD MUSIC INTERACTIVE RIGHTS DIGITAL DISTRIBUTION ONLINE APPS/GAMES MOBILE APPS/GAMES DiTV APPS/GAMES INFLIGHT APPS/GAMES
- 41. Distributor Checklist Finished Programme or Format or both Rights Advance Recoupment Distributors share Term Territories
- 42. Producer/Broadcaster Checklist Format Rights Commitment to produce (pilot/episodes) Fees Production budget Co-production Consultancy Ownership of local version Trade Marks
- 43. Interactive/Ancillary Rights Format owner retains all rights Licensee = Local Production Company/Broadcaster Licensee Share = % Format Owners Receipts Licensee controls all rights Licensee = Local Production Company/Broadcaster Format Owners Share = % Licensees Receipts Remember: Consultation Approvals Development Multi-territory deals Use or Loose
- 44. Deal Time - Digital Distribution Catch up DTO VOD Free v Transactional Revenue share v fee
- 45. Small tips on iPhone apps if you dont have one you are still cool! Social network game experiment Facebook/Twitter promotion tools Original web content still searching for a business model Multi-platform thinking always! TV format = brand MIP - Network and have fun!
- 46. The end
- 47. International Co-Production Meetings Co- Nicola Pinder 遺姻艶温岳庄厩艶壊L看看沿
- 48. Introducing Creatives Loop Ltd Who we are What we do Who we do it for Where we do it
- 49. Why International Co-Production? Co- TV finance model is not dissimilar to film now Indies are reacting in different ways AFP and looking outside their own market Potential source of gap/deficit financing What are the key advantages of co-producing?
- 50. International Matchmaking Breakfasts @ MIPCOM When, Where, What? Focus : International Co-Production & Digital Preparation process & Registration Who will attend Potential outcomes
- 51. Co-production factory Co- Creatives Loops sister company Over 230 Members from over 20 countries One-Stop-Shop as an invaluable source of industry information and contacts Great resource to help you to prepare for markets and festivals Register today & showcase your work www.co-productionfactory.com
- 52. lunch
- 53. War stories #2 producers John Gough EMC Tony Humphreys Talent TV
- 55. Dr Who
- 57. guila Roja (Red Eagle)
- 58. 1066
- 60. Castigo Final (Final Punishment)
- 61. Landshare
- 62. Your pitch
- 63. Pitching tips Know your buyer Have an elevator, stand, meeting pitch ready Take time to listen to them Be positive, enthusiastic like youd buy it Sell stories not functions Follow up
- 64. Pitching opportunities The meeting The stand The random The off chance The bar
- 65. Your elevator pitch Work on a one minute pitch for your prime show or service
- 66. The end