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Bethany Garrity, MS, HFSDirector, Fitness Center ManagementChecklist for Building an Onsite Corporate Fitness Center
The Business Case
Considerations for building a corporate fitness center
Obesity Trends* Among U.S. AdultsBRFSS, 1990, 1999, 2008(*BMI 30, or about 30 lbs. overweight for 54 person)199919902008No Data          <10%           10%14%	    15%19%           20%24%          25%29%           30%Source:  BRFSS, CDC
Single working parentsEndless sugary drink optionsRoads without sidewalksUnsafe neighborhoodsLack of access to healthy foodDual income householdsHow did we get here?Stairs are unsafe and hard to findAutomobile only accessFamily dinners disappearLack of access to places to be physically active24/7 Fast FoodTransportationHigh traffic  4-5 lane intersectionsRoads without Bike lanesBuilding Design
We hold these truths to be self evidentWe dont move enough.We pay a lot for preventable disease.We could pay a lot less if we moved more.
We spend a lot of time at work.
The Checklist
#1 Do you have the space?
Step 1: Determine anticipated membershipStep 2: Determine regular members Step 3: Estimate users over 2hr periodStep 4: Calculate space
Example = 2000 employees onsiteStep 1: Determine anticipated membership60% EE = 1200 membersStep 2: Determine regular members 30% Members = 360 regular membersStep 3: Estimate users over 2hr period25% Regulars = 90 usersStep 4: Calculate space		30SF/User = 2,700SF#2 Do you have the money?
Considerations for building a corporate fitness center
Considerations for building a corporate fitness center
$3,000$18,000$6,000$24,000$11,000$1,000
Preventive MaintenanceEquipment Repair
Utilities Water
 Electricity
 Cable/SatelliteEquipment Replacement Small Equipment
 CapitalProgramming Supplies/PrizesOther Supplies Cleaning supplies/staff
 Towels
 Paper/pencils/clipboards
 Signage/Bulletin BoardsStaffing Full/Part Time
 In house/Contracted
 Fee-based/Free services#3 How do you manage liability?
Managing Liability with Staffing
Managing Liability with a Waiver
Managing Liability with Badge Access
Managing Liability with Policies/Procedures
Managing Liability with Emergency Procedures

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Considerations for building a corporate fitness center

Editor's Notes

  • #4: This is your employeein fact, statistics show that this is about 25-30% of your employees; roughly 2/3 of your employee base are either overweight or obese. And this employee cost you about $1,500 above baseline each year in healthcare costs and $400 more due to absenteeism and presenteeism.Obesity costs a 1000-employee company approximately $285,000 per year.
  • #7: According to the National Health Interview Survey, 31% of adults report not getting enough leisure time pa (20 minutes at moderate intensity most days of the week or 30 minutes of vigorous intensity 3x per week). More data from the survey can be found on the CDC site.
  • #8: Employees spend more than half of their waking hours at work. This makes employees a captive audience for health promotion messages. Plus, employees may be more likely to attend a health screening or educational Lunch and Learn session if theydont have to spend more time away from home to do it. What if we used that time with a captive audience to create an active audience?Creating an exercise space at work breaks down the two most common barriers people present for not exercising: time (conveniencemaking the healthy choice the easy choice) cost
  • #10: If you have to retro fit, can you make a meeting room work? Will a storage space hold what you need it to hold? Will allow for expansion if your program is wildly successful? Those questions can be answered by working through some basic math to get a starting point on how much space you really need for your workforce.
  • #12: Thats TOTAL square feet locker rooms, storage, office, group fitness, fitness floor. There are some recommended breakdowns/percentages for those subcategories of space.
  • #13: Now that you know roughly how much space you will need, you have to determine if you can afford to build, equip, and staff the facility.
  • #14: You dont want to throw your money down the drain here the goal is a healthier workforce and to accomplish that, you need the right tools. Lets start by talking about capital costs.2,700 SF fitness centerCardiovascular equipmentStrength equipmentSmall equipment/GF equipmentBuild CostsDesign Costs
  • #15: How much do you think it cost to have the large equipment placed in this facility?Emily is going to launch a quick poll where you can tell me your estimate of what you think this collection of equipment would cost.USE A POLL!If you want to talk specifics about pieces of equipment, we can discuss that offline, or you can work with suppliers in your area. This isnt a webinar about how to choose the best quality/safest products, so Im not going to really get into that here, but if you want to send me an email following the webinar, Im happy to answer those kinds of questions based on my experience.
  • #16: Final quote for this project = $63,000If you want to talk specifics about pieces of equipment, we can discuss that offline, or you can work with suppliers in your area. This isnt a webinar about how to choose the best quality/safest products, so Im not going to really get into that here, but if you want to send me an email following the webinar, Im happy to answer those kinds of questions based on my experience.
  • #17: Weve talked about start up costs now lets shift to your ongoing/upkeep costs2,700 SF fitness centerPreventive Maintenance Frequency depends on your equipment and volume of use; new equipment is under warranty, so any work should be done by warranty techs. After the warranty expires, 2-4 times per year is generally sufficient. Regular schedule is probably more important than frequency
  • #18: Weve talked about start up costs now lets shift to your ongoing/upkeep costs2,700 SF fitness centerUtilities Probably small stuff in the grand scheme of business expenses, but its worth noting that you have more than just electricityprobably a separate hot water heater, water use, if you launder towels onsite, that increases both capital and utility costs.
  • #19: Weve talked about start up costs now lets shift to your ongoing/upkeep costs2,700 SF fitness centerSmall equipment repair/replacementInitially, you shouldnt need much of a replacement budget, but within 2-3 years, depending on the frequency and type of use, some of your smaller implements may need to be replaced and within about 5 years, youll want to start looking at replacing some of your cardio. Replacements on capital will probably be required in anywhere in the 7-10 year time frame.Programming/PrizesCertainly not a required piece of your budget, but its something youll want to consider as you try to generate and maintain enthusiasm for using the facility down the line. And its the perfect segue into the last point on this slide
  • #20: Weve talked about start up costs now lets shift to your ongoing/upkeep costs2,700 SF fitness centerStaffingMore than providing design consult and build recommendations, NIFS provides staffing, so I could go on at length here. Let me just go over some basic staffing questions youll need to answer after youve determine whether or not you want to staff; each of these questions comes with a host of pros and cons. In-house vs contractedFT vs PTFree services vs fee-based servicesWere going to talk about using staff to manage liability in our next section, but before we move onto that, lets pause for a minute to see what questions youre posing out there.
  • #21: If you have committed to building, equipping/staffing the fitness center, you will want to manage your organizational liability.Before we get into too much detail on this topic, I want to start with a quick poll that will help me understand your perceptions about managing liability in a worksite fitness center.LAUNCH POLL
  • #22: ProsDegreed/certified professionals will decrease liability (ACSM standards, quality assurance measures, membership procedures, etc)Inviting atmosphere for novice (capture more than the 15%)Easier to tie FC with organizational wellness programProgramming diversityConsCostManaging staff in area of limited expertise (if in-house)
  • #23: Consider case law In some jurisdictions, waivers dont hold up well b/c they convey the image/potential for lack of care. Interesting case law about a woman at a Powerhouse gym who had an accident on an indoor cycling class bike. Tell story (signed up, same day, came into class, told instructor she was new, got basic set up on bike. When class stood to ride, the handlebars fell off and she fell to the floor sustaining upper back/extremity issues that left her in chronic pain. She sued the bike manufacturer they settled out of court She also sued Power house claiming gross negligence. Ultimately, the court found that Powerhouse had a legitimate waiver/release that was signed by the member which they were willing to uphold and they had no liability in this case.Consider best practices Clearly communicate the key provisions of the waiver Add PAR-Q put a little responsibility on the EE to know their health and the risks with exerciseAdd statutory WC language; renew waivers according to state laws
  • #24: Require signed waiver prior to granting badge accessBadge access will also provide some utilization dataBadge access requires additional piggy-back policy
  • #25: Listing of types of things that go in to procedures Hours Guest use Eligibility for Membership Services (with staffing) Appropriate attire Emergency ProceduresRequire acknowledgement of receipt of fitness center policies with waiverAdd to/adjust as needed
  • #26: Mount a first aid kit in the fitness center Add emergency phones/buttons/cords to the facility Connect to local EMS or to company security Mount an AED in the fitness center10 minute ruleBadge access facility Post policies for emergencies and train members on protocol
  • #27: Now that you have committed to building, equipping, and staffing the fitness center, and you have taken the appropriate steps to manage your organizational liability, you will want to consider how to create and sustain buzz around your corporate fitness center.
  • #28: Its not rocket science - Kick off event with lasting incentive Its not a one-and-done project it has to be ongoingTie visits to contributions to HSA, wellness points, etcStimulate departmental competition with culminating partyStaff can program to keep members using the facility and to draw in new membersConnect fitness center to other company activitiesCharitable giving campaigns (treadmill marathons)Community events (walks/runs)Plan for the future by creating a budget and timeline for adding new equipment and programs
  • #29: This four-part checklist was designed to get you started. Consider consulting with an expert on facility design equipment selection, staffing considerations, and program design.