Consumer behavior
Download as pptx, pdf0 likes211 views
The research analysis summarizes data from questionnaires filled out by students at SZABIST regarding their clothing preferences and shopping habits. Key findings include: 1) People prefer smart casual styles like plain dress shirts paired with jeans, especially in black; 2) Brand name is important to people over generic jeans; and 3) Design and latest trends most influence purchase decisions over discounts or accessories. Overall, the analysis provides insights into consumer preferences and decision-making for clothing items.
1 of 13
Download to read offline
Ad
Recommended
Louis vuitton
Louis vuittonramvirhia
油
The document discusses luxury goods and the luxury brand Louis Vuitton. It defines luxury goods as high prestige items that signify status and exclusivity. Louis Vuitton is introduced as one of the oldest and most recognized luxury brands, known for leather goods, trunks, and its monogram logo. The document then examines how Louis Vuitton and other luxury brands market themselves through an emphasis on quality, social status, and limiting sales/promotions to preserve exclusivity.Branding Presentation updated
Branding Presentation updatedRicardo Thomas
油
- Founded in 1853, Levi Strauss & Co. originally sold dry goods and clothing, introducing denim jeans in 1873 which became popular with miners and ranchers
- In 1902, Levi Strauss died and his four nephews took over the business, focusing on philanthropy by providing clothing to the poor and children in the area
- Levi's launched the iconic red tab in 1936 and the Dockers khaki brand in 1986
- Harbor Home is a new home goods extension of Levi's & Strauss introducing bedding, sheets, and pillowcases made of cotton denim in a variety of sizes and prices to launch in May 2015.What is heritage, and why is it important
What is heritage, and why is it importantangelgate
油
This webinar covers heritage and how communities can get involved in heritage projects. It discusses what heritage is, examples of heritage, and why heritage is an important community asset. It provides guidance on planning heritage projects, steps to avoid failure, asset transfers, and increasing community involvement. A case study on a community heritage project is presented, along with resources and further reading.failure of levis
failure of levisarathymalz
油
Levi's is an iconic American brand known for its jeans that was originally founded in the late 1800s. While Levi's jeans were once ubiquitous, the brand struggled in recent decades as it diversified its product lines and launched many new styles. Experts argue that to regain its former strength, Levi's needs to narrow its focus, intensify its core brands like the 501 jeans, and avoid undermining its original brand through too much diversification and innovation. A limited re-release of vintage 501s was successful, but only time will tell if this signals a shift back to emphasizing Levi's strengths.Louis Vuitton - Vibhor Arora
Louis Vuitton - Vibhor Aroravibhorarora_arora
油
Louis Vuitton was founded in 1854 in Paris and is known for its Monogram Canvas print designed in 1896. It expanded globally in the 1920s and launched signature bags in the 1930s. In 1959 it began using Monogram Canvas for small leather goods and in 1987 merged with Moet Hennessy to form LVMH. Today it operates over 300 stores globally and is the 26th most valuable brand worldwide known for ultra-luxury goods, tradition, and status.Levi's case study
Levi's case studyguest5c9f99
油
1. In 2009, Levi's India offered its jeans and other products on an equated monthly installment (EMI) plan as a pilot program in Bangalore to increase sales during an economic downturn.
2. Customers had to spend a minimum of Rs. 1,500 to qualify for the zero-interest financing split over three months. Levi's partnered with ICICI Bank for the program.
3. The program was later expanded to more cities and higher minimum spends, partnering with additional banks. Levi's saw a 10-15% increase in sales from the EMI program.Brand heritage guide
Brand heritage guideSam Renbarger
油
This document provides guidance on harnessing the power of brand heritage in storytelling. It defines heritage as a connection to the people, places, and purpose from a brand's beginning. Brand heritage can strengthen emotional connections by re-establishing this link to the past. The document explores using personas from a brand's history, original purpose, or provenance to tell heritage stories. It provides best practices and cautionary tales, noting personas should authentically reflect a founder or mascot's history and avoid resurrecting them in inauthentic ways or using ones with negative associations. Cultural trends driving interest in heritage and case studies of heritage brands are also examined.Levis
Levisshraddhanigdikar
油
Founded in 1853 by Levi Strauss, Levi's jeans became popular work pants for sailors and laborers due to their durable denim fabric and metal rivets. In the early 20th century, Levi's grew to include sales offices worldwide and jeans became trendy youth fashion. However, by 2001 Levi's faced competition from brands like Calvin Klein and faced being imitated. To appeal to price-conscious customers, Levi's launched the Levi's Signature line in 2003 featuring affordable innovative designs. Levi's has since strengthened its brand through line extensions and nostalgic ad campaigns appealing to different demographics.Levi's Strauss Jeans
Levi's Strauss JeansAadil Ahmed
油
Levi's targets upper and upper-middle class customers aged 13-24, emphasizing long-term customer relationships. In the 1930s, jeans were seen as cowboy clothing but later became a symbol of youth culture. Levi's faces competition from brands like Calvin Klein and Gap that offer lower prices and new segments. It failed to enter the premium jeans market and saw declining sales, but uses brand loyalty messaging emphasizing quality and originality to maintain image.Levi's market analysis
Levi's market analysisMd. Akram
油
Levi Strauss & Co. faced increased competition in the jeans market as barriers to entry were low. Major competitors included Calvin Klein, Gap, Lee, and Wrangler. This competition lowered Levi's profits and market share as consumers started purchasing from other brands. Levi's also failed to recognize and enter the emerging premium jeans market in the 2000s. To address these challenges, Levi's partnered with Wal-Mart in 2002 to mass market its Levi's Signature brand exclusively through Wal-Mart stores, helping both companies increase sales.Levi's Marketing Plan
Levi's Marketing Plan Dawoine Camel
油
This document provides a marketing plan for Levi's 501 original fit jeans. It begins with an executive summary that outlines the plan's goal of increasing sales by 6% through various tactics. It then gives background on Levi's as a company. The plan establishes smart objectives and tactics related to distribution, promotions, pricing, and changing the product image. It analyzes the market situation, strengths/weaknesses, opportunities/threats, and main competitors. The target market is identified as well. The integrated marketing mix discusses bringing back the classic American look through advertising, promotions, and competitive pricing. Specific tactics are outlined for pricing, product, distribution, and promotion elements. Advertisements, a storyboard, and evaluation methods are also mentionedHR Insider (Levi_27s)
HR Insider (Levi_27s)Laura Tunnell
油
1) Levi Strauss & Co. has focused on using technology and process optimization to empower employees and managers through self-service, and enable HR to focus on more strategic priorities like business partnering, talent development, and driving engagement.
2) The company strives to maintain its culture rooted in four core values - empathy, originality, integrity, and courage - and creates numerous training and development programs to develop leaders and employees.
3) Levi Strauss & Co. places strong emphasis on employee engagement, empowerment and building a high-performance culture, and recognizes top performers through various company awards.Levi's Brand and Product Strategy
Levi's Brand and Product StrategyAnyarat Priyawat
油
Levi Strauss & Co. is a global leader in jeans and casual apparel. They design and market jeans, casual wear, and accessories that are sold in over 110 countries through retailers, department stores, online sites, and their 2,800 retail stores. In fiscal year 2012, Levi Strauss reported $4.6 billion in net revenues. Since 1873, Levi's jeans have become one of the most recognizable clothing brands in the world, representing classic American style. The company focuses on promoting fair labor standards and workers' rights.Levi's Brand equity
Levi's Brand equityR S Raghav
油
The document discusses strategies for positioning and extending the Levi's brand. It analyzes Levi's brand identity, positioning, and core strengths around youth, individualism, and American style. The document also maps out extension areas for Levi's, such as premium jeans, jackets, and t-shirts, while identifying formal dress and low quality/price as no-go areas. It evaluates reasons to extend the brand, including growth, preventing switching to competitors, and leveraging functional and emotional benefits associated with Levi's.Louis Vuitton
Louis VuittonKannu Priya Rawat
油
Louis Vuitton is a luxury goods company founded in 1854 in Paris, France that is known for its trunks, leather goods, and fashion. It has expanded from its origins in luggage and travel accessories to include ready-to-wear, shoes, watches, jewelry, accessories, and other products. Key figures in Louis Vuitton's history include Louis Vuitton, who established the company, and Marc Jacobs, current creative director known for modernizing the brand.Ethics in Sales & Marketing in Jeans Apparel Lifestyle
Ethics in Sales & Marketing in Jeans Apparel LifestyleDaniel A. Jimenez
油
The document discusses a training program for the apparel industry focused on data sharing, customer insights, and fashion trends. It highlights various demographics of consumers, their purchasing motivations, and preferences in apparel styles. Additionally, it provides statistical data on salary distributions, sales channels, and popular brands among different gender groups, alongside the evolution of denim fashion and Levi Strauss & Co.'s history.Survey
SurveyGavin Collins
油
This document is a survey that aims to understand consumer habits and perceptions related to fashion and clothing. It asks respondents about their demographics, shopping behaviors, spending habits, favorite brands, and perceptions of different brands like Nike. The survey collects both multiple choice and open-ended responses on topics like where participants like to shop, how much they spend, what brands they know and prefer, and their level of agreement with statements about brands like Nike. The purpose is to understand what shapes peoples' consumption habits as part of an undergraduate research project.FitsMe_KnowingThemKnowingYou
FitsMe_KnowingThemKnowingYouPaul O'Connor
油
- The document discusses shopper perspectives on engagement, loyalty, and personalization in apparel retail. It analyzes results from a survey conducted by Fits Me, a company that helps retailers understand customer fit preferences.
- The survey finds that most shoppers find it annoying to search through many clothing options and would prefer retailers to show them items more tailored to their fit needs. It also shows that while many shoppers think of themselves as loyal, their definitions of loyalty are inconsistent and many will shop widely for the best prices.Entrepreneurship unit 2 IA Dejon Harris
Entrepreneurship unit 2 IA Dejon HarrisDejon Harris
油
The document outlines a research project for 'Finessive Legacy,' a clothing brand specializing in uniquely designed t-shirts and related apparel, created by Dejon Harris and Navardo Adams. It includes acknowledgements, objectives, methodology, and findings from a survey about consumer preferences and behaviors in the fashion market, particularly among young adults aged 17-27. The brand aims to leverage insights from the research to develop effective marketing strategies and understand customer needs for successful product launch and business growth.Ankur mahajan
Ankur mahajanbhadwal
油
[1] The document presents a study on consumer awareness and satisfaction with branded jeans in India. It analyzes factors influencing consumers' choice of jeans brands and their preferences.
[2] The study found that the most popular jeans brands were Live In, Lee and Wrangler. Most consumers were brand shifters rather than brand loyal. Advertising and friends' advice influenced consumers' brand awareness. Price discounts were the most preferred sales promotion.
[3] The majority of respondents were satisfied with their current jeans brand. The study provided suggestions like increasing brand availability, promotions and variety to attract more consumers.Research on popularity of branded apparels
Research on popularity of branded apparelsVijayalakshmi Shankar
油
This document summarizes a research study exploring the popularity of branded apparel among youth. A sample of 52 youth ages 17-27 from major Indian cities were surveyed. The objectives were to determine brand preferences, most preferred brands, factors influencing purchase of brands, and the relationship between brands and social status. Data collection methods included a literature review and primary data from questionnaires. Statistical analysis included charts, findings, and techniques like correlation, mean, standard deviation, and t-tests. Key findings were that Levis was the most popular brand, quality and design most influenced purchases, and no significant difference was found between brand preference and social status perception.2. fmp research ip
2. fmp research ipOliverFrost4
油
1. The document analyzed several existing clothing brands like Superdry, Jack & Jones, Syndicate Original, and Sidemen Clothing to understand their product features and marketing strategies.
2. Common features identified across brands included using a white background to showcase products and focusing on high quality.
3. Aspects the author wants to include in their own brand are white backgrounds for products, good designs, and high quality like Superdry and Jack & Jones.
4. Audience research through surveys and interviews found that the target audience prefers comfortable, stylish clothing priced around 贈15-30 and would mainly purchase t-shirts and hoodies.2. fmp research ip
2. fmp research ipOliverFrost4
油
The survey results show that Oliver's target audience would primarily be male. They are most interested in buying clothes based on style and comfort, and would spend around 贈20-30. The most popular items are t-shirts, hoodies, trousers and shoes. Blue and red are the favorite colors. Most respondents prefer to shop for clothes in stores rather than online. The survey provides insight into how Oliver can design appealing products and price them appropriately for his audience.Things To Look For When Buying A New Jeans - MyFashDiary
Things To Look For When Buying A New Jeans - MyFashDiaryMyFashDiary
油
Denim/jeans were invented in the late 18th century by Jacob Davis and Levi Strauss to provide comfortable clothing for factory workers. They became popular casual wear for both men and women in the 1950s-1960s. Today, jeans have become a daily staple across ages and cultures worldwide. When buying jeans, make sure to consider comfort, flexibility, quality, fit and current styles to find the best pair. Properly fitting jeans that are comfortable and on-trend can improve one's presentation and confidence.Levi's project
Levi's projectFiroj Md Shah
油
This document provides an overview of a study conducted on customer satisfaction and preferences towards Levi's jeans. The study aimed to analyze factors influencing customer decisions to buy branded jeans, their perceptions and buying decisions, and to measure satisfaction levels with Levi's compared to competitors. A survey was conducted with 200 respondents in Ghaziabad, India. Statistical tools like frequency charts, bar graphs, and pie charts were used to analyze the data collected. Based on the analysis, conclusions were drawn and recommendations were provided to enhance customer satisfaction levels.Nature of fashion
Nature of fashionUrmila Kharkwal
油
The document discusses two main categories of fashion: Haute Couture and Pr棚t-a-Porter. Haute Couture refers to high-quality, custom-made clothing produced in limited quantities. Pr棚t-a-Porter, also called ready-to-wear, refers to mass-produced, standardized clothing intended for wide distribution. Pr棚t-a-Porter collections can be designer/creator lines or lower-quality confection lines. The document also classifies fashion into categories like style, classics, fads, trends, and discusses fashion forecasting.FInal Paper
FInal PaperKiersten Conner
油
Styl鱈sta is a women's clothing store that aims to provide fashion-forward apparel and convenience through virtual reality technology. The store will carry a mix of national and private label brands at a "good, better, best" price point targeting millennial women. Key aspects of the business include interactive touchscreen mirrors for virtual try-ons, a loyalty program to track customer preferences, and stylists to help customers put together outfits. The financial plan projects $2 million in sales over six months with a focus on turnover of trendy items each season.Zara Supply Chain
Zara Supply Chain Dimple Ramani
油
Zara is a clothing retailer that uses modern technology in its marketing research and supply chain to quickly deliver fashionable designs at lower prices. It collects frequent customer feedback and uses IT to closely monitor trends. This allows Zara to make production decisions quickly and produce small quantities of many styles. As a result, Zara is able to deliver new fashion designs about twice a month while competitors take 3-5 months. This rapid turnover keeps customers engaged with frequent store visits and purchases.Zara 2
Zara 2Dimple Ramani
油
Zara is a clothing retailer that uses modern technology in its marketing research and supply chain to quickly deliver fashionable designs at lower prices. It collects frequent feedback from stores to understand trends and consumer needs. Zara's short lead times of 2-4 weeks allow it to produce small batches of new designs more frequently in response to demand. As a result, customers visit Zara stores almost 4 times as often as competitors' stores. Zara's low inventory and standardized product information also help it minimize costs and quickly replenish popular items.Final draft
Final draftMarciaCortes
油
Fashion is a reflection of personality and individual style. It encompasses not just clothes but also hairstyles, nail polish, and any personal touches one uses to express themselves. Fashion is constantly changing and is influenced by movies, music, and trends. It allows people to communicate who they are and how they view themselves without saying a word. Fashion also impacts the business world as certain brands and styles rise and fall in popularity based on consumer demand.More Related Content
Viewers also liked (7)
Levi's Strauss Jeans
Levi's Strauss JeansAadil Ahmed
油
Levi's targets upper and upper-middle class customers aged 13-24, emphasizing long-term customer relationships. In the 1930s, jeans were seen as cowboy clothing but later became a symbol of youth culture. Levi's faces competition from brands like Calvin Klein and Gap that offer lower prices and new segments. It failed to enter the premium jeans market and saw declining sales, but uses brand loyalty messaging emphasizing quality and originality to maintain image.Levi's market analysis
Levi's market analysisMd. Akram
油
Levi Strauss & Co. faced increased competition in the jeans market as barriers to entry were low. Major competitors included Calvin Klein, Gap, Lee, and Wrangler. This competition lowered Levi's profits and market share as consumers started purchasing from other brands. Levi's also failed to recognize and enter the emerging premium jeans market in the 2000s. To address these challenges, Levi's partnered with Wal-Mart in 2002 to mass market its Levi's Signature brand exclusively through Wal-Mart stores, helping both companies increase sales.Levi's Marketing Plan
Levi's Marketing Plan Dawoine Camel
油
This document provides a marketing plan for Levi's 501 original fit jeans. It begins with an executive summary that outlines the plan's goal of increasing sales by 6% through various tactics. It then gives background on Levi's as a company. The plan establishes smart objectives and tactics related to distribution, promotions, pricing, and changing the product image. It analyzes the market situation, strengths/weaknesses, opportunities/threats, and main competitors. The target market is identified as well. The integrated marketing mix discusses bringing back the classic American look through advertising, promotions, and competitive pricing. Specific tactics are outlined for pricing, product, distribution, and promotion elements. Advertisements, a storyboard, and evaluation methods are also mentionedHR Insider (Levi_27s)
HR Insider (Levi_27s)Laura Tunnell
油
1) Levi Strauss & Co. has focused on using technology and process optimization to empower employees and managers through self-service, and enable HR to focus on more strategic priorities like business partnering, talent development, and driving engagement.
2) The company strives to maintain its culture rooted in four core values - empathy, originality, integrity, and courage - and creates numerous training and development programs to develop leaders and employees.
3) Levi Strauss & Co. places strong emphasis on employee engagement, empowerment and building a high-performance culture, and recognizes top performers through various company awards.Levi's Brand and Product Strategy
Levi's Brand and Product StrategyAnyarat Priyawat
油
Levi Strauss & Co. is a global leader in jeans and casual apparel. They design and market jeans, casual wear, and accessories that are sold in over 110 countries through retailers, department stores, online sites, and their 2,800 retail stores. In fiscal year 2012, Levi Strauss reported $4.6 billion in net revenues. Since 1873, Levi's jeans have become one of the most recognizable clothing brands in the world, representing classic American style. The company focuses on promoting fair labor standards and workers' rights.Levi's Brand equity
Levi's Brand equityR S Raghav
油
The document discusses strategies for positioning and extending the Levi's brand. It analyzes Levi's brand identity, positioning, and core strengths around youth, individualism, and American style. The document also maps out extension areas for Levi's, such as premium jeans, jackets, and t-shirts, while identifying formal dress and low quality/price as no-go areas. It evaluates reasons to extend the brand, including growth, preventing switching to competitors, and leveraging functional and emotional benefits associated with Levi's.Louis Vuitton
Louis VuittonKannu Priya Rawat
油
Louis Vuitton is a luxury goods company founded in 1854 in Paris, France that is known for its trunks, leather goods, and fashion. It has expanded from its origins in luggage and travel accessories to include ready-to-wear, shoes, watches, jewelry, accessories, and other products. Key figures in Louis Vuitton's history include Louis Vuitton, who established the company, and Marc Jacobs, current creative director known for modernizing the brand.Similar to Consumer behavior (20)
Ethics in Sales & Marketing in Jeans Apparel Lifestyle
Ethics in Sales & Marketing in Jeans Apparel LifestyleDaniel A. Jimenez
油
The document discusses a training program for the apparel industry focused on data sharing, customer insights, and fashion trends. It highlights various demographics of consumers, their purchasing motivations, and preferences in apparel styles. Additionally, it provides statistical data on salary distributions, sales channels, and popular brands among different gender groups, alongside the evolution of denim fashion and Levi Strauss & Co.'s history.Survey
SurveyGavin Collins
油
This document is a survey that aims to understand consumer habits and perceptions related to fashion and clothing. It asks respondents about their demographics, shopping behaviors, spending habits, favorite brands, and perceptions of different brands like Nike. The survey collects both multiple choice and open-ended responses on topics like where participants like to shop, how much they spend, what brands they know and prefer, and their level of agreement with statements about brands like Nike. The purpose is to understand what shapes peoples' consumption habits as part of an undergraduate research project.FitsMe_KnowingThemKnowingYou
FitsMe_KnowingThemKnowingYouPaul O'Connor
油
- The document discusses shopper perspectives on engagement, loyalty, and personalization in apparel retail. It analyzes results from a survey conducted by Fits Me, a company that helps retailers understand customer fit preferences.
- The survey finds that most shoppers find it annoying to search through many clothing options and would prefer retailers to show them items more tailored to their fit needs. It also shows that while many shoppers think of themselves as loyal, their definitions of loyalty are inconsistent and many will shop widely for the best prices.Entrepreneurship unit 2 IA Dejon Harris
Entrepreneurship unit 2 IA Dejon HarrisDejon Harris
油
The document outlines a research project for 'Finessive Legacy,' a clothing brand specializing in uniquely designed t-shirts and related apparel, created by Dejon Harris and Navardo Adams. It includes acknowledgements, objectives, methodology, and findings from a survey about consumer preferences and behaviors in the fashion market, particularly among young adults aged 17-27. The brand aims to leverage insights from the research to develop effective marketing strategies and understand customer needs for successful product launch and business growth.Ankur mahajan
Ankur mahajanbhadwal
油
[1] The document presents a study on consumer awareness and satisfaction with branded jeans in India. It analyzes factors influencing consumers' choice of jeans brands and their preferences.
[2] The study found that the most popular jeans brands were Live In, Lee and Wrangler. Most consumers were brand shifters rather than brand loyal. Advertising and friends' advice influenced consumers' brand awareness. Price discounts were the most preferred sales promotion.
[3] The majority of respondents were satisfied with their current jeans brand. The study provided suggestions like increasing brand availability, promotions and variety to attract more consumers.Research on popularity of branded apparels
Research on popularity of branded apparelsVijayalakshmi Shankar
油
This document summarizes a research study exploring the popularity of branded apparel among youth. A sample of 52 youth ages 17-27 from major Indian cities were surveyed. The objectives were to determine brand preferences, most preferred brands, factors influencing purchase of brands, and the relationship between brands and social status. Data collection methods included a literature review and primary data from questionnaires. Statistical analysis included charts, findings, and techniques like correlation, mean, standard deviation, and t-tests. Key findings were that Levis was the most popular brand, quality and design most influenced purchases, and no significant difference was found between brand preference and social status perception.2. fmp research ip
2. fmp research ipOliverFrost4
油
1. The document analyzed several existing clothing brands like Superdry, Jack & Jones, Syndicate Original, and Sidemen Clothing to understand their product features and marketing strategies.
2. Common features identified across brands included using a white background to showcase products and focusing on high quality.
3. Aspects the author wants to include in their own brand are white backgrounds for products, good designs, and high quality like Superdry and Jack & Jones.
4. Audience research through surveys and interviews found that the target audience prefers comfortable, stylish clothing priced around 贈15-30 and would mainly purchase t-shirts and hoodies.2. fmp research ip
2. fmp research ipOliverFrost4
油
The survey results show that Oliver's target audience would primarily be male. They are most interested in buying clothes based on style and comfort, and would spend around 贈20-30. The most popular items are t-shirts, hoodies, trousers and shoes. Blue and red are the favorite colors. Most respondents prefer to shop for clothes in stores rather than online. The survey provides insight into how Oliver can design appealing products and price them appropriately for his audience.Things To Look For When Buying A New Jeans - MyFashDiary
Things To Look For When Buying A New Jeans - MyFashDiaryMyFashDiary
油
Denim/jeans were invented in the late 18th century by Jacob Davis and Levi Strauss to provide comfortable clothing for factory workers. They became popular casual wear for both men and women in the 1950s-1960s. Today, jeans have become a daily staple across ages and cultures worldwide. When buying jeans, make sure to consider comfort, flexibility, quality, fit and current styles to find the best pair. Properly fitting jeans that are comfortable and on-trend can improve one's presentation and confidence.Levi's project
Levi's projectFiroj Md Shah
油
This document provides an overview of a study conducted on customer satisfaction and preferences towards Levi's jeans. The study aimed to analyze factors influencing customer decisions to buy branded jeans, their perceptions and buying decisions, and to measure satisfaction levels with Levi's compared to competitors. A survey was conducted with 200 respondents in Ghaziabad, India. Statistical tools like frequency charts, bar graphs, and pie charts were used to analyze the data collected. Based on the analysis, conclusions were drawn and recommendations were provided to enhance customer satisfaction levels.Nature of fashion
Nature of fashionUrmila Kharkwal
油
The document discusses two main categories of fashion: Haute Couture and Pr棚t-a-Porter. Haute Couture refers to high-quality, custom-made clothing produced in limited quantities. Pr棚t-a-Porter, also called ready-to-wear, refers to mass-produced, standardized clothing intended for wide distribution. Pr棚t-a-Porter collections can be designer/creator lines or lower-quality confection lines. The document also classifies fashion into categories like style, classics, fads, trends, and discusses fashion forecasting.FInal Paper
FInal PaperKiersten Conner
油
Styl鱈sta is a women's clothing store that aims to provide fashion-forward apparel and convenience through virtual reality technology. The store will carry a mix of national and private label brands at a "good, better, best" price point targeting millennial women. Key aspects of the business include interactive touchscreen mirrors for virtual try-ons, a loyalty program to track customer preferences, and stylists to help customers put together outfits. The financial plan projects $2 million in sales over six months with a focus on turnover of trendy items each season.Zara Supply Chain
Zara Supply Chain Dimple Ramani
油
Zara is a clothing retailer that uses modern technology in its marketing research and supply chain to quickly deliver fashionable designs at lower prices. It collects frequent customer feedback and uses IT to closely monitor trends. This allows Zara to make production decisions quickly and produce small quantities of many styles. As a result, Zara is able to deliver new fashion designs about twice a month while competitors take 3-5 months. This rapid turnover keeps customers engaged with frequent store visits and purchases.Zara 2
Zara 2Dimple Ramani
油
Zara is a clothing retailer that uses modern technology in its marketing research and supply chain to quickly deliver fashionable designs at lower prices. It collects frequent feedback from stores to understand trends and consumer needs. Zara's short lead times of 2-4 weeks allow it to produce small batches of new designs more frequently in response to demand. As a result, customers visit Zara stores almost 4 times as often as competitors' stores. Zara's low inventory and standardized product information also help it minimize costs and quickly replenish popular items.Final draft
Final draftMarciaCortes
油
Fashion is a reflection of personality and individual style. It encompasses not just clothes but also hairstyles, nail polish, and any personal touches one uses to express themselves. Fashion is constantly changing and is influenced by movies, music, and trends. It allows people to communicate who they are and how they view themselves without saying a word. Fashion also impacts the business world as certain brands and styles rise and fall in popularity based on consumer demand.The Mail Profile
The Mail Profilepetew31429
油
This document provides an overview of a new fashion brand focused on delivering the latest trends quickly and affordably. Some key points:
- The brand aims to deliver new, fresh, in-vogue fashion to customers everyday like a newspaper provides daily news and information.
- Speed, being up-to-date and affordable pricing are central to the brand's approach in the fast-paced fashion industry.
- The target demographic is fashion-conscious individuals ages 20-50 who enjoy expressing themselves through clothing and staying aware of the latest trends.
- The brand will offer a variety of collections including basics, versatile pieces, and on-trend leisurewear designed for self-expression.Levi's strauss
Levi's straussVinay Prajapati
油
This presentation provides an overview of the Levi's brand and company. Some key points:
- Levi Strauss & Co. was founded in 1853 and is best known for its Levi's jeans brand.
- It has experienced growth internationally since the 1960s and now has over 10,500 employees worldwide.
- Levi's has a wide product line of jeans, shirts, jackets and other apparel for men, women and kids at various price points.
- The company focuses on promotion through advertising, sponsorships and CSR initiatives.2. fmp research
2. fmp researchAriaGhorbani
油
The researcher conducted product research, questionnaires, and interviews to understand audiences for a fashion magazine. Product research provided examples of outfits and photography styles but questionnaires lacked detail. Interviews allowed understanding different opinions on branding and trends. Responses were mixed, with some preferring affordable clothing and others branded styles. The survey was distributed in lessons for a quick response, but comments made decisions difficult. Overall, the methods provided audience insights but responses lacked consistency.Ppt bsm retail apparel ghousia
Ppt bsm retail apparel ghousiaGhousia Islam
油
The document provides information about the retail apparel industry in India. It discusses that the Indian apparel retail industry has seen a compound annual growth rate of 9.9% and is ranked as a top retail destination globally. It also analyzes the organized retail apparel format in India including department stores, specialty stores, discount stores, factory outlets, and supermarkets. Furthermore, it discusses segments of apparel like men's wear, women's wear, and kids wear. The document also provides a SWOT analysis of the apparel industry and examines major retail giants in India through case studies of retailers like Pantaloons and Shoppers Stop.Current and Future Fashion Trend Analysis
Current and Future Fashion Trend Analysis Shihab Muhib
油
1. The document analyzes current and future trends in fashion marketing in Bangladesh based on surveys of customers and retailers.
2. The current trend analysis found that both men and women are increasingly concerned with fashion and brand names. Men prefer casual clothing like jeans and shirts in black, blue, and white. Women prefer colors like pink, purple and designs dresses made of cotton.
3. Future trends point to retailers focusing more on both western and local cultural styles to meet changing customer demands. Quality, price, comfort and brand are very important factors for most shoppers.Ad
Recently uploaded (15)
Experience the Charm of Al Muhaisnah, Dubai
Experience the Charm of Al Muhaisnah, Dubaigeorgemmmlaws
油
Al Muhaisnah is a dynamic and diverse residential area in Dubai, known for its vibrant community and strategic location in the northeastern part of the city. This neighbourhood offers a mix of affordable housing options, including villas and apartments, catering largely to families and working professionals. With essential amenities such as schools, parks, mosques, and shopping centers, Al Muhaisnah provides a practical and culturally rich living environment. The areas accessibility to major highways makes it convenient for commuters, while ongoing development projects highlight its growing potential for real estate investment. This presentation explores Al Muhaisnahs unique characteristics, community lifestyle, and its role in Dubais urban landscape.Al Barari Living Where Nature Meets Elegance
Al Barari Living Where Nature Meets Elegancegeorgemmmlaws
油
Al Barari Living showcases one of Dubais most exclusive and nature-inspired residential communities. Designed as a green oasis in the heart of the city, Al Barari is known for its luxurious villas, landscaped gardens, and commitment to sustainable living. From organic eateries and wellness centers to tranquil water features and botanical beauty, Al Barari is more than a home it's a lifestyle built around peace, privacy, and elegance.Discover Life in Jumeirah Beach Residence
Discover Life in Jumeirah Beach Residencegeorgemmmlaws
油
JBR offers a unique lifestyle that blends modern urban living with relaxed beachfront charm. With its iconic skyline, vibrant promenade, and direct beach access, it's one of Dubai's most dynamic and sought-after residential areas.Eleanora Kurban - Solo Hiking Safety Tips
Eleanora Kurban - Solo Hiking Safety TipsEleanora Kurban
油
Solo hiking offers a unique way to connect with nature. When solo hiking, safety is paramount. Understanding dangers and mitigating them may make an intimidating journey more enjoyable.
Light Up the Night with a Luxe Candle Party Experience
Light Up the Night with a Luxe Candle Party ExperienceWick & Pour
油
Light up the night with a luxe candle party experience that blends elegance, creativity, and ambiance. Craft your own signature candles, sip on fine drinks, and enjoy a cozy, glamorous atmosphere with friends. Perfect for celebrations or a unique night out, this unforgettable event offers relaxation, laughter, and glowing memories that linger long after the flame fades.10 Kid-Friendly Fairy Garden Designs with Sparkling Trails
10 Kid-Friendly Fairy Garden Designs with Sparkling Trailscivil hospital parasia
油
Creating a fairy garden is a delightful way to spark your childs imagination and encourage outdoor play. These miniature landscapes filled with whimsical fairy houses, tiny plants, and glowing trails offer a magical escape right in your backyard or balcony. Adding sparkling paths made with glow-in-the-dark stones takes the enchantment to the next level, especially for evening garden strolls..Danang's Medical Tourism - A Promising Frontier for Asias Health and Wellnes...
Danang's Medical Tourism - A Promising Frontier for Asias Health and Wellnes...Gorman Bain Capital
油
As global travelers increasingly seek meaningful, wellness-oriented experiences, DanangVietnams coastal gemis emerging as a compelling destination for high-quality medical tourism. Recognized for its scenic beaches, cultural richness, and modern infrastructure, the city is now preparing for a major breakthrough in health-related travel.
To gain deeper insights into this evolution, Forbes spoke with Dr. Tran Quoc Bao, a prominent leader in Asias healthcare and wellness industry, about Danangs strategy and what the city must do to unlock its full potential in medical tourism.
________________________________________
Building a Strong Foundation for High-Quality Healthcare Travel
"Medical tourism is not a casual venture," says Dr. Tran. "It demands a robust ecosystemstate-of-the-art medical equipment, highly qualified healthcare professionals, strong aesthetic and wellness services, and even integration of traditional medicine practices." According to him, Danang is poised to deliver on these requirements.
The city has already ratified a strategic plan for developing medical tourism, aiming to blend its vibrant travel offerings with health services such as diagnostics, wellness retreats, cosmetic procedures, and traditional medicine therapies. What makes Danang stand out is its unique ability to integrate healthcare with world-class tourism experiences, Dr. Tran explains.
________________________________________
Is Danang Late to the Game? Not Quite.
When asked whether Danangs entry into the medical tourism sector is delayed, Dr. Tran disagrees. Its not about who moves firstit's about who builds the most sustainable and quality-driven ecosystem. The timing is right, he affirms.
With global demand for wellness and medical travel surging post-pandemic, Danangs entry coincides with a pivotal moment. Patients and wellness travelers are now more focused on holistic health and value-for-money experiences. Danang, with its favorable cost structure and rising medical standards, is well-positioned, he adds.
________________________________________
What Tourists Are Seeking
Though data specific to medical tourism usage is sparse, Dr. Tran notes a growing trend: We see strong demand for cosmetic enhancements, health screenings, physical conditioning programs, and traditional medicine experiences. These are areas where Vietnamand especially Dananghas a comparative advantage.
These services are bolstered by a skilled medical workforce, advanced medical technology, and the allure of beachside recovery and relaxationa major draw for health-conscious travelers.
________________________________________
Competitive Advantages in a Global Arena
According to Dr. Tran, Danangs key strengths lie in affordability, accessibility, and quality care. Compared to other regional medical hubs like Bangkok or Seoul, Danang offers a more cost-effective experience without sacrificing safety or expertise, he says. KOTA DORIA DUPATTA PRESENTATION UPLOAD part
KOTA DORIA DUPATTA PRESENTATION UPLOAD partprekshachittorasingl
油
Kota Doria dupattas are lightweight and sheer, known for their unique checkered weave made from cotton and silk. Originating from Kota, Rajasthan, these dupattas are celebrated for their breathability and elegant drape, making them a popular choice for both casual and formal wear. The fabric's distinctive texture and intricate patterns, often achieved through block printing or tie-dye techniques, add to their appeal. JUNE 15 Blessed FAMILIES series 2025.pptx
JUNE 15 Blessed FAMILIES series 2025.pptxJose Ramos
油
Used for FATHERS DAY and KINGSMEN Sunday at HLM 715amLOTEnacional 9amAYALA 1030am 2pmSMX 5pmAYALALive a life without any regrets and be someone who will be respected by everyone
Live a life without any regrets and be someone who will be respected by everyonesmartninja1947
油
Be happy be healthytechnology and productivity power point presentation
technology and productivity power point presentationFernandoMateodePablo2
油
technology and productivity power point Experience the Charm of Bur Dubai Living
Experience the Charm of Bur Dubai Livinggeorgemmmlaws
油
Discover the unique blend of history, culture, and modern convenience that makes Bur Dubai one of the most vibrant neighborhoods in the heart of Dubai. From traditional souks and heritage sites to trendy caf辿s and waterfront living, Bur Dubai offers something for everyone. Whether you're a resident, newcomer, or visitor, this dynamic area provides a rich lifestyle experience shaped by community, accessibility, and authentic charm. Join us as we explore what it's like to live in Bur Dubai where the past meets the present in the most captivating ways.History of Ayurveda: Ancient Roots to Global Healing
History of Ayurveda: Ancient Roots to Global HealingVedic Meet
油
Discover the complete history of Ayurveda, from its Vedic origins to modern global recognition. Learn how this ancient healing system continues to transform lives today.
Ad
Consumer behavior
- 1. RESEARCH ANALYSIS 晦艶厩庄s
- 2. Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans Over successive generations, Levi's jeans have captured the attention, imagination and loyalty of diverse individuals Great brands and businesses are built by consistently providing quality products and services
- 3. The analysis is conducted by considering the information collected by the help of questionnaires The questionnaires were filled by the students of SZABIST
- 4. Key points of our ad: People are now more toward smart casuals. People like to wear plane dress shirts on jeans and they mostly prefer black color. People showed that they go for brand rather than go for any common type of jeans. People show belongingness to what they wear.
- 5. Analysis
- 6. How often do you go to shopping for clothes? 25 20 15 10 Series 1 5 0 once in a once in a once in 3 when trend week month month changes
- 7. How much money do you like to spend while shopping for clothes? 35 30 25 20 15 Series 1 10 5 0 1500-3000 3000-4500 4500-6000 more then 6000
- 8. Does marketing campaign or endorsement of celebrity affect your decision making for buying clothes? 40 35 30 25 20 15 10 5 0 yes No
- 9. What features affect your decisions before buying a dress? 25 20 15 10 Series 1 5 0 design accessories discounts latest trends attached attached
- 11. What is Smart Casual to You? 40 35 30 25 20 Series 1 15 10 5 0 jeans with shirt jeans with polo shirt
- 12. Name the first thing which comes to your mind, when thinking of clothes? Now that was an open ended question and we got many different answers. Many people said, satisfaction, personality, belongingness comes to their mind. Other mentioned few brands which hit their mind when it comes to clothes and few mentioned the name of 晦艶厩庄s as well.