Consumer behaviour
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This document examines consumer behavior towards hotels in Chandigarh, looking at factors such as occupation, annual income, objective of stay, frequency of stay per year, average stay duration, travelling accompaniment, who makes decisions, information sources, preferences, and brand switching tendencies. It collects data on these various aspects to understand customer preferences and decision making processes when choosing hotels.
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Consumer behaviour
- 1. C onsumer Behaviour Towards Hotels in C handigarh.
- 2. Occupation
- 3. A nnual Income (In Lakhs)
- 4. Objective Of the Stay
- 5. Frequency of Stay in an Year
- 6. A verage Stay Duration (Nights) (Nights)
- 10. Preferences
- 11. Do you Believe in Brand Switching?