Consumer behaviour
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This document provides information about an assignment for a Consumer Behaviour course at NMIMS Global Access School for Continuing Education. It details that students can get help with NMIMS assignments and case studies by emailing or calling the provided contact information. The assignment contains 3 questions worth 30 marks total. Students must answer all questions in 1000 words or less and provide relevant examples and illustrations. Answers must be individual work and cannot copy directly from references. The assessment parameters for theoretical and numerical answers are also outlined.
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Consumer behaviour
- 1. Dear students, get latest Solved NMIMS assignments and case study help by professionals. Mail us at : help.mbaassignments@gmail.com Call us at : 08263069601 NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Consumer Behaviour Assignment Marks: 30 Instructions: All Questions carry equal marks. All Questions are compulsory All answers to be explained in not more than 1000 words for question 1 and 2 and for question 3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far aspossible. All answers to be written individually. Discussion and group work is not advisable. Students are free to refer to any books/reference material/website/internet for attempting theirassignments, but are not allowed to copy the matter as it is from the source of reference. Students should write the assignment in their own words. Copying of assignments from otherstudents is not allowed. Students should follow the following parameter for answering the assignment questions. For Theoretical Answer For Numerical Answer Assessment Parameter Weightage Assessment Parameter Weightage Introduction 20% Understanding and usage of the formula 20% Concepts and Application related to the question 60% Procedure / Steps 50% Conclusion 20% Correct Answer & Interpretation 30%
- 2. June 2021 Examination 1. What is Consumer Personality? Take any 5 consumer personality traits of your choice and explain how they affect consumer behaviour. Ans 1. INTRODUCTION Consumer behaviour is the study of people, communities, or organizations and all behaviours related to the acquisition, use, and disposal of products and services and how the consumer's emotions, perceptions, and expectations influence purchasing decisions. Consumer behaviour analysis suggests that consumers are business players, and position theory assumes that consumers play several roles in the marketplace. Consumers play a range of functions in the decision-making process, ranging from 2. Take an innovative product of your choice. How has it been adopted by consumers? What is Innovation Adoption? Who are the different adopter categories as per the Innovation Adoption Curve? Ans 2. INTRODUCTION The foundation and subsequent introduction of a good or service that is either a new or an improved variation of the already existing goods or services is called product innovation. Since this definition includes the innovation of goods and services that can still be given a new shape, and for this reason, this definition of innovation has a broad scope. The product can be invented in any form like improved quality, better performance, change in shape or
- 3. color, or adding new features to an already existing product. There are many examples of the product innovation that we use in our day-to- 3. In context of Consumer Learning, explain the following behavioural theories: A. Classical Conditioning Ans 3a. INTRODUCTION Consumer learning is how consumers gather purchasing and consumption information and experience to adapt to potential actions. Most of the experience is unintentional. However, some experiences can be intentional as well. To enhance consumer learning or understand consumer behaviour, there are various theories of which one is Classical Conditioning Theory which is explained as follows: CONCEPT AND APPLICATION B. Instrumental Conditioning Answer 3b. INTRODUCTION An associative learning mechanism in which "reinforcement or punishment" is to alter behaviour is known as instrumental conditioning. It is also a tool for completing such learning. It implies consumers learn by trial and error, with some purchasing habits leading to more desirable results (i.e., rewards) than others.
- 4. CONCEPT AND Dear students, get latest Solved NMIMS assignments and case study help by professionals. Mail us at : help.mbaassignments@gmail.com Call us at : 08263069601