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The document discusses Jackthreads, a private shopping club for men. It has over 1.7 million members who are mostly males aged 18-34. 45% of Jackthreads' sales come from contemporary brands. As a result, Jackthreads is launching a new "contemporary channel" that will exclusively feature contemporary brands and have a contemporary look and feel. When visiting the site, users will complete a style profile to be directed to either the streetwear or contemporary channel based on their answers. This will help personalize the user experience.
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My presentation describe the phenomenon of Fan Studies (Including Brand community) in Thailand by 4 case studies; EXO L, Red Army Fanclub (RAFC), Zoomer X and Nudie Jeans from independent study of undergraduate students majoring advertising and marketing communications.
All case studies indicate Identity of Fanclub and relationship in Cultural dimension and Economic dimension. For marketing communications and marketing academics should pay attention to the behavior of the active fans (advocate) expressly engage for that brand and media integration to communicate ideology of the group. Finally, every phenomenon in this world inevitably lead to the discovery of some interesting answers.
This Presentation submitted to ICMSIT 2016; 3rd International Conference on Management Science, Innovation and Technology 2016, Faculty of Management Science, Suan Sunandha Rajabhat University, Bangkok, Thailand.
I' m grateful to 犖犖.犖犖. 犖犖迦犖犖犖 犢犖犢犖о犖犖 (Kanjana kaewthep) for Fan Studies concept and 犖犖.犖犖.犖犖犖迦硯犖伍 犖犖犖園犖犖犖迦犖 (Saravudh Anantachart) for Brand Community concept that I cited in this presentation.
I really appreciate 犖犖. 犖犖.犖犖園犖犖犖伍犖 犖犖伍犖犖萎見犖巌犖迦犖犖犢 (Ratanasuda Punnahitanond) 犢犖ム鍵犖犖. 犖犖.犖犖÷犖犖 犖犖伍犖犖犖犖朽肩犖о険犖犖犖巌 (Somdech Rungsrisawat) for good advice.
Many Thanks to 犖犖犖犖園権 犖о鹸犢犖ム献犖園犖犖犢 (EXO-L), 犖犖÷献犖犖犖 犖犖項犖犖о (Red Army Fanclub), 犖犖巌犖犖巌犖犖犢 犢犖犖劇賢犖犖む犖犖巌 (Zoomer-X) and 犖犖園犖犖迦犖 犖о犖犖犖∇顕犖犖巌牽犖 (Nudie Jeans) for yours excellent independent studies.
Thank You for owner' s of sources that I used to describe this presentation.
Mr.Dusadee Nildum
Ad&IMC, Communication Arts
Faculty of Management Science, Suan Sunandha Rajabhat University, Bangkok, Thailand.
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Fan studies 4 cases: EXO L, Red Army Fanclub (RAFC), Zoomer X and Nudie J...
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油
My presentation describe the phenomenon of Fan Studies (Including Brand community) in Thailand by 4 case studies; EXO L, Red Army Fanclub (RAFC), Zoomer X and Nudie Jeans from independent study of undergraduate students majoring advertising and marketing communications.
All case studies indicate Identity of Fanclub and relationship in Cultural dimension and Economic dimension. For marketing communications and marketing academics should pay attention to the behavior of the active fans (advocate) expressly engage for that brand and media integration to communicate ideology of the group. Finally, every phenomenon in this world inevitably lead to the discovery of some interesting answers.
This Presentation submitted to ICMSIT 2016; 3rd International Conference on Management Science, Innovation and Technology 2016, Faculty of Management Science, Suan Sunandha Rajabhat University, Bangkok, Thailand.
I' m grateful to 犖犖.犖犖. 犖犖迦犖犖犖 犢犖犢犖о犖犖 (Kanjana kaewthep) for Fan Studies concept and 犖犖.犖犖.犖犖犖迦硯犖伍 犖犖犖園犖犖犖迦犖 (Saravudh Anantachart) for Brand Community concept that I cited in this presentation.
I really appreciate 犖犖. 犖犖.犖犖園犖犖犖伍犖 犖犖伍犖犖萎見犖巌犖迦犖犖犢 (Ratanasuda Punnahitanond) 犢犖ム鍵犖犖. 犖犖.犖犖÷犖犖 犖犖伍犖犖犖犖朽肩犖о険犖犖犖巌 (Somdech Rungsrisawat) for good advice.
Many Thanks to 犖犖犖犖園権 犖о鹸犢犖ム献犖園犖犖犢 (EXO-L), 犖犖÷献犖犖犖 犖犖項犖犖о (Red Army Fanclub), 犖犖巌犖犖巌犖犖犢 犢犖犖劇賢犖犖む犖犖巌 (Zoomer-X) and 犖犖園犖犖迦犖 犖о犖犖犖∇顕犖犖巌牽犖 (Nudie Jeans) for yours excellent independent studies.
Thank You for owner' s of sources that I used to describe this presentation.
Mr.Dusadee Nildum
Ad&IMC, Communication Arts
Faculty of Management Science, Suan Sunandha Rajabhat University, Bangkok, Thailand.
Proposed lease to apple (1)
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油
This document proposes leasing space to Apple Inc. in Target stores to differentiate Target's offerings, increase its market share by appealing to urban trendsetters, and boost revenue through lease payments and sales commissions. Renovating 260 stores for Apple over 2 years would cost $1.04 billion but generate revenue of $1.13-2 per square foot in leases and 1-3% of Apple's sales, financed through long-term debt.Promotion show 2010 big apple
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Apple targets their iPhone promotion at youth, photographers, business clients, children, and brand-conscious people. They advertise through television, newspapers, magazines, online ads, and outdoor advertising. Their messages focus on the unique features of the iPhone, its tech advantages over competitors, and its strong brand value. Their ads have been successful in foreign countries and among youth and businesses in India, helping Apple capture the Indian mobile phone market.Apple
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This document outlines an agenda for discussing Apple Inc. It provides facts about Apple, including that it has over 36,000 employees and is the world's second largest information technology company. Apple's main target is to provide the best personal computing experience through innovative hardware, software, and internet offerings. The document also briefly mentions Apple's philosophy, promotion strategies including original advertisements and celebrity involvement, and pricing models with an initial higher price that decreases after six months.2010 Promotion Planning Session
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油
The document outlines the planning agenda and objectives for a company's promotional programs from February to July 2010. It discusses goals such as increasing consultant participation, driving consumer engagement, and leveraging new product lines. For each month, it identifies opportunities and challenges, such as motivating consultants after contest periods, launching new products, and adapting to summer schedules. The two-day meeting will involve brainstorming promotional ideas and developing six-month plans tailored to consultants, customers, and leaders.Ops Review
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油
Steve Jobs gave a presentation promoting the Apple iPhone in his typical easygoing and natural style. Through clear and simple slides, funny quotations, and acting abilities, Jobs stressed the benefits of the iPhone without seeming pushy. He comfortably owned the stage through his gestures, engaging delivery, and ability to make the audience laugh along with him.Converse all star
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This document proposes an advertisement for Converse All Star high top sneakers targeted at 11-20 year olds of any gender. The ad would feature the popular singer group Little Mix wearing and using the sneakers to convey that the shoes are stylish, suitable for casual outings and active lifestyles, and will make the wearer feel like their celebrity idols. The ad would show Little Mix in street scenes and outdoors on a sunny day while emphasizing the Converse logo and slogan.Adidas
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Apple has highly integrated online and offline channels to engage customers and sell its products and content. It uses search visibility, social media, and customer support forums not to directly satisfy customers, but to promote sales. Apple's retail stores, websites, iTunes Store, App Store, and customer discussion forums work together seamlessly. Customers can easily find product information, configure, purchase, download content, and get support all in one integrated experience. Apple prioritizes selling its ecosystem over direct customer engagement, but its customers are highly satisfied and act as brand advocates regardless.Adidas 卒卒All in卒卒
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油
The document discusses a creative brief for an Adidas shoe advertising campaign. The campaign will promote a new collection of shoes aimed at all ages with the desired positioning being to sell shoes. The key promise is the new shoe collection. The communication tone will be functional and the advertising media will be television. The campaign concept is that the new shoe collection will improve players' games and the slogan is "Adidas is all in".adidas ADAN Product Tour
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油
The document summarizes a promotion called "The All Day All Night: Road to the Apollo Competition" created by Footaction USA Marketing and adidas Retail and Lifestyle Marketing to promote the All Day All Night 3 line of footwear and apparel exclusive to Footaction. The promotion involved competitions in music, basketball, DJing and rapping in four major cities, with regional winners winning prizes and a trip to New York to compete at the Apollo Theater for grand cash prizes. The event brought awareness to the product line while strengthening the partnership between Footaction and its promotional partners.Marketing Apple
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油
This document outlines 5 marketing secrets that have contributed to Apple's success. The secrets are: 1) Focus on how products make people feel rather than just product features; 2) Add distinctive design elements that become status symbols; 3) Improve existing products rather than inventing new categories; 4) Leverage early adopters to help market the product through stickers, t-shirts, etc.; 5) Surround products with excellent packaging and retail experiences to create positive impressions. The goal is to help customers easily spread positive word of mouth about the brand.Similar to Contempbrands slide (20)
Gordon & Smith "Upscale Contemporary Lifestyle Apparel"
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油
Gordon and Smith aims to update their brand from a historic provider of surf, skate, and snow products to embody an upscale California lifestyle through fashionable clothing and accessories. They see an opportunity to launch a premium apparel line tapping into the aspirational California lifestyle of independence, comfort, and success. The document outlines what the California lifestyle represents and the gap in the market for an upscale brand representing it through high quality, fashion-forward products at various price points.Gs lifestyle summary 2013
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油
Gordon and Smith aims to update their brand from a historic provider of surf, skate, and snow products to embody an upscale California lifestyle through fashionable clothing and accessories. They see an opportunity to launch a premium apparel line building on their well-known brand from the 1960s-1990s to capture an underserved market for high-end California lifestyle wear. The brand will target aspirational consumers through two labels - a broader red label and higher-end black label collection.Trends Forecasting - Runway Report
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油
The Fall/Winter 2012 runway report summarizes key themes, colors, fabrics, styles, and designers presented during fashion weeks. Some of the dominant themes included Eastern influences seen at Chanel, a Jackie O obsession at Tracy Reese and Valentino, and crimson fever at Chanel, Valentino and Malandrino. Popular colors included you are my sunshine, rosy furs, hide in the dark, tokyo dreams, and red racer. Notable fabrics included furs at Valentino and Christian Cota and prints at Balmain and Libertine. Styling details like collar blocking at Jil Sander Navy and rope me in details at Valentino and Stella McCartney were prominent.Consignment fa qs_fyis[2]
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油
The document provides information for consignors on policies and procedures for consigning items at a store. It outlines consignment hours, limits on the number of items per week, and responsibilities of consignors to keep their accounts up to date. The store reserves the right to refuse items and will select what they think will sell best based on market demand and space. While reasonable care is taken, items are left at the owner's risk. The document also includes tips for inspecting items before consigning and lists preferred brands.Final production process
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油
The document summarizes a production process and final presentation for a casual lifestyle women's clothing brand called ODESSA. It outlines details of the brand concept, including the style, name origin, target market, and competitors. Product categories include tops, bottoms, dresses, and accessories. Pricing and distribution channels are also summarized. The brand aims to position itself as a casual, comfortable alternative to surf lifestyle brands by focusing on basics and affordability.Marc by Marc Jacobs Field Project
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油
Marc Jacobs launched his namesake label in 1986 and has since expanded into multiple product categories including ready-to-wear, accessories, home goods, and fragrances. The brand targets young, urban, sophisticated consumers aged 18-35. Stylistically, Marc Jacobs clothing has a casual yet chic aesthetic featuring bright colors, stripes, and vintage-inspired silhouettes. The brand communicates through provocative advertising and celebrity endorsements. Marc Jacobs stores aim to cultivate an accessible yet luxurious shopping experience.The Greatest Streetwear Brands On The Planet Right Now
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油
The document explores the evolution of streetwear, highlighting how its definition has broadened to include various styles and influences, blending high fashion with urban culture. It identifies key brands shaping the current streetwear scene, such as Supreme, St端ssy, and Off-White, detailing their unique contributions and influences within the industry. Additionally, it discusses the impact of collaborations and the shifting perception of streetwear from casual to high fashion.sunglasses-brands-in-india-gaurav-thakur
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Sunglasses have existed since Roman times when Emperor Nero used emeralds to watch gladiator fights. They evolved to include polarized lenses in the 1930s. Today the sunglasses market in India is estimated at Rs. 4.8 billion and projected to grow to Rs. 11 billion in five years. Popular brands sold in India include Ray-Ban, Oakley, and Fastrack. Ray-Ban was introduced in 1937 for the US Army and gained popularity through use by celebrities in films like Top Gun and Men in Black. It has an estimated 50% market share in India.TGC Planning Sheet 1.30
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A social media platform will provide visual content and articles on Tokyo's up-to-date fashion scene in English and other languages. It will feature photos of street fashion, runway shows, trending fashion items. It will also provide step-by-step instructions on Japanese beauty techniques. Emerging designers and brands can have online showroom pages. The platform will include an interactive location map to guide tourists to fashion spots in Tokyo. The goal is to democratize fashion media and trigger discovery between consumers and suppliers through visual content sharing.Black friday trip.
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This document discusses key topics in the denim industry including market share, consumer preferences, pricing strategies, attracting new consumer groups, innovation, and emerging styles. It provides data on brand equity, price tiers, demographics of denim shoppers, and growth areas like jeggings. The expert contact can provide more fashion market research insights to understand industry trends and effectively reach consumers.Npd Denim Information June 2011
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