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The document provides rules for telling a story that resonates. Rule 1 is to clearly define the vision for the desired end state, such as by defining the characteristics of tomorrow's enterprise. Rule 2 is to keep the topmost level of the story to just 3 or 4 prongs and not bore listeners with more than that. The document advises learning from other successful storytellers.
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- 1. Telling a Story that Resonates
- 2. Rule 1: Clearly Define the Vision for End-state How Other Storytellers Do It Moral: Define the Characteristics of Tomorrows Enterprise
- 3. Rule 2: More Than 4 is a Bore How Other Storytellers Do It Moral: Keep to Just 3 or 4 Prongs at the Topmost Rung of the Story