Content, Social Media & Making Money
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This document discusses strategies for building an online brand and monetizing content. It addresses how to effectively produce quality content, determine how much content to create, and find opportunities to monetize content. It provides tips on building an online presence and profile through content creation and participation across multiple channels like websites, blogs, YouTube, Twitter, Facebook and Instagram. It also discusses developing a content strategy and calendar to organize content by type, role and call-to-action. Lastly, it discusses commercializing and monetizing content.
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Content, Social Media & Making Money
- 1. INFINITY SQUARED PTY LTD
- 2. Intro
- 3. Tonight A chat Help build your brand How to effectively produce good quality content What makes content interesting and watchable How much content should they be producing What opportunities are there to monetize that content?
- 6. All of this & more... Production Editorial Sales & Marketing Business Analytics Customer Support Service
- 7. BUILDING BRAND Presence Profile Participation AWARENESS, DISCOVERY & CONNECTIVITY of/to You || Your Content || Your Platforms AUTHORITY & CREDIBILITY of You || Your Content || Your Platforms INTERACTION & INVOLVEMENT with your Customers || Subscribers || Followers || Likers || Users Likes/Subs/Views/Readers Perception/Anecdotal Engagement / Involve
- 8. PROFILE Fundamentally about your BRAND. You are defined more by what you DO, rather than what you SAY youre going to do.
- 9. PRESENCE Presence Ones solar-system of controlled platforms or touch-points i.e. Website/Database/FB/TW/PI/IN etc. OWned Media Earned Media Paid Media Shared Media Audience engagement is such that they are compelled to share on their own portfolio of social media touch points Paying to gain exposure against a 3rd parties audience across their owned media touch-points Harnessing a partners portfolio of owned media touch-points for mutual benefit
- 10. HUMAN TRUTHS PARTICIPATION One-on-One One-to-Few One-to-Many
- 11. CONTENT Strategy
- 12. Value Proposition Define your value proposition.! Why would I connect to you?! What value do I get?!
- 13. CONTENT Streams Brand / Product / Service Social/Topical Friends | Followers | Clients etc. Your Brand Lens Community Your Life PUBLISHED | PROMOTED | DISCOVERED Relative to you core area of expertise. +Helpful Content. Insight Driven Content Streams Birthday | Events | Achievements 1st Day of Summer | Last Day of Term | Xmas | NT | Straya Day | Holidays | +40 days Cultural Slip, Slap, Slop | Cricket | Eating outdoors | Beach Everything | Afterwork Swims | (no)clothes
- 14. CHannels WEBSITE/BLOG POTENTIAL ROLE OF CHANNEL:! To house information about your brand, products, services etc.! ! Latest News & Updates aggregated from social channels. Additional Blog role for deeper insights into the you & your brand, FAQs and any additional relevant information.! ! BEHAVIOUR IN CHANNEL:! Discoverability! - SEO optimised to aid further understanding and discovery of you and your content.! TWITTER ROLE OF CHANNEL:! Primarily used for dialogue and re-sharing content from key community contributor or key opinion leaders! !! BEHAVIOUR IN CHANNEL:! Publishing ! - high daily frequency all other social channels will automatically set-up to publish to twitter.! !! Outreach/Dialogue ! - active conversations on #tag contributions ! - general enquiries and acknowledgement. FACEBOOK YOUTUBE ROLE OF CHANNEL:! To house video content to aid discoverability of the you & your content.! !!!!! BEHAVIOUR IN CHANNEL:! Publishing! - subject to strategy! ! Discoverability! - Each video is seo optimised.! ! Outreach/Dialogue ! - active conversations ! - general enquiries and acknowledgement.! ROLE OF CHANNEL:! To also provide a dynamic always-on means of building & connecting with our core loyalist community. ! !! BEHAVIOUR IN CHANNEL:! Publishing ! - 1 per day tops! ! Outreach/Dialogue ! - active conversations on #tag contributions ! - general enquiries and acknowledgement. INSTAGRAM ROLE OF CHANNEL:! To provide a dynamic always-on means of building & connecting with our core loyalist community. ! !! BEHAVIOUR IN CHANNEL:! Publishing ! - 4 + per day! ! Outreach/Dialogue ! - active conversations on #tag contributions ! - general enquiries and acknowledgement.!
- 15. Content In Context CONTENT STRATEGY AV IMAGE TEXT MICRO-TEXT AV IMAGE TEXT MICRO-TEXT AV MICRO-TEXT AV IMAGE TEXT AV IMAGE TEXT AV IMAGE IMAGE IMAGE TEXT TEXT TEXT Content Asset Role - Message - Call-to-Action
- 16. Content Calendar
- 18. Commercialisation of Content PUT A HANDLE ON IT
- 20. Michelle
- 21. The Voice
- 22. 5 Takeaways Define your value proposition Passion driven Manageable & Sustainable Hit me Up @victom Test & Learn Put a handle on it