Cre8group Case Study Gv Mag V3
0 likes119 views
GlobalVision Magazine needed to generate new subscribers for their international telecommunications publication. CRE8 Group developed a social media presence on Facebook and LinkedIn called GlobalVision Magazine Group. Within the first 2 weeks, Beka Publishing experienced an overwhelming opt-in subscription response and an 80% organic subscription rate. They also saw a 4 times increase in daily traffic to their websites. The social media presence helped advertise globally, generate an opt-in email list, acquire advertisers, and establish an expert presence.
1 of 1
Download to read offline
Recommended
Lingerie Retailer Promotes Live Television Event
Lingerie Retailer Promotes Live Television EventDon Mathis
油
The largest American retailer of lingerie partnered with Kinetic Social on an integrated cross-channel campaign designed to drive tune-ins to their second annual fashion show televised internationally from London. Supermodels and celebrity guests generated buzz and showcased the brands new look. In order to increase awareness and engagement with the new line, the Kinetic team was tasked with connecting with the retailers audience on Facebook and Twitter.Prometheus global media
Prometheus global mediameganhardwick15
油
Prometheus Global Media was formed in 2009 through financial backing from two investment firms and acquired eight publications from Nielsen Business Media for $70 million. Prometheus Global Media now publishes magazines focused on entertainment, music, advertising, acting, and film industries, including The Hollywood Reporter, Billboard, Adweek, Back Stage, and Film Journal International. In addition, the company produces various trade events. Its top three competitors are Advanstar Communications, Reed Business Information, and Mail.com Media Corporation.Evaluation Question 3
Evaluation Question 3hannahfitzwalter
油
A publishing company would be best suited to distribute the media product because publishing companies have experience distributing magazines. Specifically, Conde Nast would be a good choice as it is a large publishing company that produces a wide variety of magazines, including those related to music, fashion, and lifestyle.7 4 presentation sports business journal
7 4 presentation sports business journalRafael Jovet-Ramos MBA, MS, CPPS, GC
油
The journal reveals UFC current position in the global market. The UFC president affirms that the company fighting competition has witnessed notable improvement in its popularity. The journal further shows UFC marketing plan in the world market. The journal also highlights the companys popularity in Brazil and European states. The article has revealed UFC plans in the Chinese market
CRE8 Group Marketing and Public Relations Presentation
CRE8 Group Marketing and Public Relations PresentationCRE8 Group
油
The document outlines a comprehensive marketing and communications plan proposed by CRE8 Group for an unnamed telecom company. The plan includes developing case studies, white papers, and targeted advertising. It also details strategies for social media, public relations, website development, and generating qualified sales leads through various marketing channels like events and direct mailings. Bi-weekly status meetings are recommended to ensure internal communication and satisfaction with the multi-pronged marketing approach.The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
油
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality. Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
油
This document contains 20 photos from news events around the world between January and November 2016. The photos show international events like the US presidential election, the conflict in Ukraine, the migrant crisis in Europe, the Rio Olympics, and more. They also depict human interest stories and natural phenomena from various countries.What's Next in Growth? 2016
What's Next in Growth? 2016Andrew Chen
油
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.About PAN Communications
About PAN Communicationspancomm
油
Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides todays modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.About PAN
About PANpancomm
油
PAN is a Boston-based PR and digital media agency with over 60 employees. They provide award-winning communications services through earned, owned, shared and paid media. PAN implements data-driven communication programs mapped to business objectives. They have an employee-friendly culture and extensive client experience in healthcare, consumer tech and technology PR. PAN has expertise engaging national media and the investment community. They have helped many emerging clients successfully execute exit strategies resulting in over $3.5 billion in acquisitions.Blazon Crowdfunding for Innovation
Blazon Crowdfunding for InnovationMichael Raven
油
Blazon is an international crowdfunding agency that has helped clients raise over $20 million on Indiegogo and Kickstarter. They specialize in crowdfunding campaigns, blockchain, and equity crowdfunding. Blazon provides full campaign management from pre-campaign testing and marketing to live campaign support. They have experience launching campaigns for innovative products in industries like robotics, smart home devices, and consumer electronics. Blazon works with both early-stage startups and large brands to introduce new products and innovations through crowdfunding.Blazon Crowdfunding for Brands Deck
Blazon Crowdfunding for Brands DeckMichael Raven
油
Blazon is an international crowdfunding agency that has helped clients raise over $20 million on Indiegogo and Kickstarter. They specialize in crowdfunding campaigns, blockchain, and equity crowdfunding. Blazon has completed over 50 campaigns, gained over 1 billion impressions, and raised over $15 million for clients. They offer different types of crowdfunding campaign services ranging from ideating a new product to launching an existing product. Blazon has a track record of successful campaigns for clients in various industries including tech, consumer products, and beverages.Outlook presentation
Outlook presentationamitstranger
油
The document provides an overview of Outlook magazine group including its mission, vision, size, growth projections for print media industry, details of Outlook magazine like readership, competitors, and marketing strategies adopted. It also includes objectives, methodology and findings of a market survey conducted to identify readers' magazine preferences in Chandigarh and suggestions to promote Outlook magazines.PROCTOR AND GAMBLE:MARKETING CAPABILITIES
PROCTOR AND GAMBLE:MARKETING CAPABILITIESHemabhimanyu Maddineni
油
Global consumer goods leader P&G has over two dozen brands worth more than $1 billion each. It operates in more than 80 countries through constant innovation, including establishing the first corporate R&D lab in 1887. P&G develops 50% of new products internally and 50% through external partnerships. Key to its success has been innovation in products like Crest toothpaste and Pampers diapers, marketing approaches like direct-to-consumer advertising, and adapting to new digital opportunities while remaining focused on consumer needs.OBI creds
OBI credsEdward Boddington
油
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.The Blink Factor
The Blink FactorJean-Pierre Lacroix, R.G.D.
油
With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand out and engage customers in the split- second it takes to make a buying decision. The Blink Factor is a process of better understanding how consumers connect with brands and which elements of your package design should be better leveraged.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.comTricks to animate a Facebook fan page, generate traffic and profiles
Tricks to animate a Facebook fan page, generate traffic and profilesWAN-IFRA
油
The document summarizes a presentation given at a conference session on cross-media publishing trends. The presentation was given by Daniel Van Wylick and Olivier Simonis and focused on tricks for animating a Facebook fan page, generating traffic, and increasing profiles. Specifically, it discussed how the Rossel Group in Belgium uses the Qualifio application to create interactions like quizzes, contests and surveys on their Facebook pages and websites to achieve objectives like attracting new fans, increasing traffic and engagement, and generating revenue through sponsored content. It provided examples of successful campaigns through Qualifio that increased participants and page views.Evaluation 3
Evaluation 3rebeccapollen2405
油
Intermedia Partners is a private equity firm focused on media investments with a $1 billion portfolio including magazines like VIBE and Aspire. Distributing the media product through Intermedia could leverage their existing audiences for VIBE and other magazines while also expanding their brand and fan base. VIBE itself is an R&B magazine distributed through their website and stores that could benefit from distributing the new media product to recognize their name internationally and give the product global coverage. Billboard publisher Lynne Segall is also considered as they have a large market presence with 17,000 weekly circulation and 15 million yearly viewers, indicating their ability to exploit the target audience.Evaluation 3
Evaluation 3Rebecca Pollen
油
Intermedia Partners is a private equity firm focused on media investments with a $1 billion portfolio including magazines like VIBE and Aspire. Distributing the media product through Intermedia could leverage their existing audiences for VIBE and other magazines while also expanding their brand and reach. VIBE itself is an R&B magazine distributed through their website and stores that could benefit from distributing the new media product to recognize their name internationally and give the product global coverage. Billboard publisher Lynne Segall is also discussed as having a large existing market share of 17,000 weekly circulation and 15 million yearly viewers that could exploit the target audience of the new media product and use their experience and capabilities to distribute it successfully.Evaluation 3
Evaluation 3Rebecca Pollen
油
Intermedia Partners is a private equity firm focused on media investments with a $1 billion portfolio including magazines like VIBE and Aspire. Distributing the media product through Intermedia could leverage their existing audiences for magazines targeting similar demographics. Both the product and Intermedia would benefit from the expanded reach and complementary audiences. VIBE magazine in particular has an established online and retail presence that could provide international coverage for the media product. Billboard publisher Lynne Segall is also discussed as a potential distributor given their large weekly circulation of 17,000 and 15 million yearly viewers, suggesting they have the market expertise to effectively promote the media product to new audiences.Aviva
AvivaJack Rosevear
油
The document outlines Aviva's "Grand Plan" to establish itself as the world's most trusted financial services provider through thought leadership and branded content. It discusses a three-tiered communications strategy involving sourcing, imparting, and sharing knowledge. It then details campaigns with the Wall Street Journal and Financial Times that included articles, polls, and online banners to increase Aviva's brand awareness, perception, and favorability. The campaigns were successful in significantly boosting these metrics. The document advocates expanding Aviva's "Forward Thinking" content through producing its own magazine and television programs.The real value of social media
The real value of social mediaArnaud Coninck
油
introduction to social media facts and ideas.
McKinsey and Nielsen view of growin social media
Leverage your social media in businessesPresentation Alexis Lebedoff Facebook Belgium
Presentation Alexis Lebedoff Facebook BelgiumSocial Karma sa
油
This document discusses how brands can build success on Facebook. It begins by noting that Facebook reaches 1 billion users, or 1 in 7 people worldwide. It then recommends that brands start by defining clear business objectives and building a social strategy around them. The document provides tips for getting fans, engaging fans and their friends, and using advertising to reach more people. It emphasizes focusing on marketing goals over just using social media for its own sake.Fipp Presentation, Rebecca Conroy, 15 March 2007
Fipp Presentation, Rebecca Conroy, 15 March 2007Sergey Galyonkin
油
BBC Magazines is the third largest consumer magazines publisher in the UK with over 40 magazines. It is focusing its digital business on developing profitable websites that extend its key brands, while using smaller magazine websites to promote print subscriptions. TopGear.com and RadioTimes.com are two of its largest websites, which undergo a 7-stage development process over 4-7 months involving editorial, technical, commercial, and design teams both internal and external. Integrating print and digital teams while developing new revenue streams like video and increasing data analysis are some of its key challenges going forward.PAN Communications
PAN Communicationspancomm
油
Boston-based PAN is a mid-sized PR and digital media agency with 60+ employees. They provide data-driven communication programs mapped to business objectives. PAN has an employee-friendly culture and offers global services through partnerships in over 70 countries. They work with clients in healthcare, consumer tech, and technology. PAN helps clients with earned, owned, shared and paid media through media relations, social media, owned content, and paid advertising. They provide case studies on campaigns for clients that targeted key audiences and amplified messaging through media and influencer engagement.Building Brand Equity with PR
Building Brand Equity with PRWilson Cleveland
油
A presentation I gave at a GE event in San Francisco for Silicon valley startup CEOs about the value of PR.Convergence mktg final-multimedia_added
Convergence mktg final-multimedia_addedHao. G
油
The traditional public relations model has changed and journalists are no longer the only source of information for the public. To effectively reach target audiences, PR must use a wide range of channels including digital, social media, and work with influencers. Rich, engaging content that is search optimized and can be dynamically updated is key to successful communication across channels. PR, marketing and advertising are converging as companies want direct consumer access and engagement across different types of content.Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Catalyst
油
View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464
COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. Were uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening.
Youll uncover how to:
- Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, well share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful.
- Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19.
- Strategically leverage influencer marketing. Youll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. Well share a simplified approach to discovering the best influencer match for your brand.
- Reach audiences at home with CTV. Well share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. Youll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.
More Related Content
Similar to Cre8group Case Study Gv Mag V3 (20)
About PAN Communications
About PAN Communicationspancomm
油
Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides todays modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.About PAN
About PANpancomm
油
PAN is a Boston-based PR and digital media agency with over 60 employees. They provide award-winning communications services through earned, owned, shared and paid media. PAN implements data-driven communication programs mapped to business objectives. They have an employee-friendly culture and extensive client experience in healthcare, consumer tech and technology PR. PAN has expertise engaging national media and the investment community. They have helped many emerging clients successfully execute exit strategies resulting in over $3.5 billion in acquisitions.Blazon Crowdfunding for Innovation
Blazon Crowdfunding for InnovationMichael Raven
油
Blazon is an international crowdfunding agency that has helped clients raise over $20 million on Indiegogo and Kickstarter. They specialize in crowdfunding campaigns, blockchain, and equity crowdfunding. Blazon provides full campaign management from pre-campaign testing and marketing to live campaign support. They have experience launching campaigns for innovative products in industries like robotics, smart home devices, and consumer electronics. Blazon works with both early-stage startups and large brands to introduce new products and innovations through crowdfunding.Blazon Crowdfunding for Brands Deck
Blazon Crowdfunding for Brands DeckMichael Raven
油
Blazon is an international crowdfunding agency that has helped clients raise over $20 million on Indiegogo and Kickstarter. They specialize in crowdfunding campaigns, blockchain, and equity crowdfunding. Blazon has completed over 50 campaigns, gained over 1 billion impressions, and raised over $15 million for clients. They offer different types of crowdfunding campaign services ranging from ideating a new product to launching an existing product. Blazon has a track record of successful campaigns for clients in various industries including tech, consumer products, and beverages.Outlook presentation
Outlook presentationamitstranger
油
The document provides an overview of Outlook magazine group including its mission, vision, size, growth projections for print media industry, details of Outlook magazine like readership, competitors, and marketing strategies adopted. It also includes objectives, methodology and findings of a market survey conducted to identify readers' magazine preferences in Chandigarh and suggestions to promote Outlook magazines.PROCTOR AND GAMBLE:MARKETING CAPABILITIES
PROCTOR AND GAMBLE:MARKETING CAPABILITIESHemabhimanyu Maddineni
油
Global consumer goods leader P&G has over two dozen brands worth more than $1 billion each. It operates in more than 80 countries through constant innovation, including establishing the first corporate R&D lab in 1887. P&G develops 50% of new products internally and 50% through external partnerships. Key to its success has been innovation in products like Crest toothpaste and Pampers diapers, marketing approaches like direct-to-consumer advertising, and adapting to new digital opportunities while remaining focused on consumer needs.OBI creds
OBI credsEdward Boddington
油
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.The Blink Factor
The Blink FactorJean-Pierre Lacroix, R.G.D.
油
With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand out and engage customers in the split- second it takes to make a buying decision. The Blink Factor is a process of better understanding how consumers connect with brands and which elements of your package design should be better leveraged.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.comTricks to animate a Facebook fan page, generate traffic and profiles
Tricks to animate a Facebook fan page, generate traffic and profilesWAN-IFRA
油
The document summarizes a presentation given at a conference session on cross-media publishing trends. The presentation was given by Daniel Van Wylick and Olivier Simonis and focused on tricks for animating a Facebook fan page, generating traffic, and increasing profiles. Specifically, it discussed how the Rossel Group in Belgium uses the Qualifio application to create interactions like quizzes, contests and surveys on their Facebook pages and websites to achieve objectives like attracting new fans, increasing traffic and engagement, and generating revenue through sponsored content. It provided examples of successful campaigns through Qualifio that increased participants and page views.Evaluation 3
Evaluation 3rebeccapollen2405
油
Intermedia Partners is a private equity firm focused on media investments with a $1 billion portfolio including magazines like VIBE and Aspire. Distributing the media product through Intermedia could leverage their existing audiences for VIBE and other magazines while also expanding their brand and fan base. VIBE itself is an R&B magazine distributed through their website and stores that could benefit from distributing the new media product to recognize their name internationally and give the product global coverage. Billboard publisher Lynne Segall is also considered as they have a large market presence with 17,000 weekly circulation and 15 million yearly viewers, indicating their ability to exploit the target audience.Evaluation 3
Evaluation 3Rebecca Pollen
油
Intermedia Partners is a private equity firm focused on media investments with a $1 billion portfolio including magazines like VIBE and Aspire. Distributing the media product through Intermedia could leverage their existing audiences for VIBE and other magazines while also expanding their brand and reach. VIBE itself is an R&B magazine distributed through their website and stores that could benefit from distributing the new media product to recognize their name internationally and give the product global coverage. Billboard publisher Lynne Segall is also discussed as having a large existing market share of 17,000 weekly circulation and 15 million yearly viewers that could exploit the target audience of the new media product and use their experience and capabilities to distribute it successfully.Evaluation 3
Evaluation 3Rebecca Pollen
油
Intermedia Partners is a private equity firm focused on media investments with a $1 billion portfolio including magazines like VIBE and Aspire. Distributing the media product through Intermedia could leverage their existing audiences for magazines targeting similar demographics. Both the product and Intermedia would benefit from the expanded reach and complementary audiences. VIBE magazine in particular has an established online and retail presence that could provide international coverage for the media product. Billboard publisher Lynne Segall is also discussed as a potential distributor given their large weekly circulation of 17,000 and 15 million yearly viewers, suggesting they have the market expertise to effectively promote the media product to new audiences.Aviva
AvivaJack Rosevear
油
The document outlines Aviva's "Grand Plan" to establish itself as the world's most trusted financial services provider through thought leadership and branded content. It discusses a three-tiered communications strategy involving sourcing, imparting, and sharing knowledge. It then details campaigns with the Wall Street Journal and Financial Times that included articles, polls, and online banners to increase Aviva's brand awareness, perception, and favorability. The campaigns were successful in significantly boosting these metrics. The document advocates expanding Aviva's "Forward Thinking" content through producing its own magazine and television programs.The real value of social media
The real value of social mediaArnaud Coninck
油
introduction to social media facts and ideas.
McKinsey and Nielsen view of growin social media
Leverage your social media in businessesPresentation Alexis Lebedoff Facebook Belgium
Presentation Alexis Lebedoff Facebook BelgiumSocial Karma sa
油
This document discusses how brands can build success on Facebook. It begins by noting that Facebook reaches 1 billion users, or 1 in 7 people worldwide. It then recommends that brands start by defining clear business objectives and building a social strategy around them. The document provides tips for getting fans, engaging fans and their friends, and using advertising to reach more people. It emphasizes focusing on marketing goals over just using social media for its own sake.Fipp Presentation, Rebecca Conroy, 15 March 2007
Fipp Presentation, Rebecca Conroy, 15 March 2007Sergey Galyonkin
油
BBC Magazines is the third largest consumer magazines publisher in the UK with over 40 magazines. It is focusing its digital business on developing profitable websites that extend its key brands, while using smaller magazine websites to promote print subscriptions. TopGear.com and RadioTimes.com are two of its largest websites, which undergo a 7-stage development process over 4-7 months involving editorial, technical, commercial, and design teams both internal and external. Integrating print and digital teams while developing new revenue streams like video and increasing data analysis are some of its key challenges going forward.PAN Communications
PAN Communicationspancomm
油
Boston-based PAN is a mid-sized PR and digital media agency with 60+ employees. They provide data-driven communication programs mapped to business objectives. PAN has an employee-friendly culture and offers global services through partnerships in over 70 countries. They work with clients in healthcare, consumer tech, and technology. PAN helps clients with earned, owned, shared and paid media through media relations, social media, owned content, and paid advertising. They provide case studies on campaigns for clients that targeted key audiences and amplified messaging through media and influencer engagement.Building Brand Equity with PR
Building Brand Equity with PRWilson Cleveland
油
A presentation I gave at a GE event in San Francisco for Silicon valley startup CEOs about the value of PR.Convergence mktg final-multimedia_added
Convergence mktg final-multimedia_addedHao. G
油
The traditional public relations model has changed and journalists are no longer the only source of information for the public. To effectively reach target audiences, PR must use a wide range of channels including digital, social media, and work with influencers. Rich, engaging content that is search optimized and can be dynamically updated is key to successful communication across channels. PR, marketing and advertising are converging as companies want direct consumer access and engagement across different types of content.Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...
Reignite Your Business with Performance Marketing: 4 Ways to Dial-Up Brand In...Catalyst
油
View the webinar recording here: https://register.gotowebinar.com/register/3145175408392840464
COVID-19 has shuttered stores and changed the physical shopping experience as we know it. As we cautiously approach a new normal, how can brands remain relevant and create meaningful consumer connections that fuel business growth and in-store sales in the future? Join our webinar to learn how. Were uniting experts from across Catalyst and Xaxis to discuss innovative ways to use performance marketing to reignite interest in your brand and prime consumers for your reopening.
Youll uncover how to:
- Uncover insights that drive authentic and helpful messaging. Through our approach to advanced analytics and FUSION tool, well share strategies for unearthing data points that bring you closer to your consumers and their challenges, inspiring communication that is pragmatic, relevant , and helpful.
- Improve organic visibility through SEO. With some advertisers pausing or reducing paid media initiatives, earned media channels have become more important than ever. Discover how to maximize your organic visibility in traditional search engines and why it will pay dividends post COVID-19.
- Strategically leverage influencer marketing. Youll learn how to interact with consumers through trusted creators and create a platform for authentic engagement that is sensitive to the times. Well share a simplified approach to discovering the best influencer match for your brand.
- Reach audiences at home with CTV. Well share some of the biggest opportunities for marketers (especially as it compares to traditional TV buying) to message their audiences and drive business outcomes as consumers continue to make the jump to CTV at home. Youll learn how to eliminate wasted impressions, employ more granular audience targeting, and take an enhanced approach to measurement.
Cre8group Case Study Gv Mag V3
- 1. CASE STUDY | SOCIAL MEDIA A TELECOMMUNICATIONS MAGAZINE THE CUSTOMER GlobalVision Magazine is a quarterly publication owned by Beka Publishing. It is delivered to a highly controlled list of over 10,000 executives in more than 100 countries, within both national and international markets. GENERATE NEW SUBSCRIBERS THE CHALLENGE Beka Publishing owns two existing trade publications, InsideOutdoor and ChannelVision Magazines. The Company launched a new international telecommunications publication called GlobalVision Magazine. They acquired a small database of international subscribers but also needed a targeted market presence in order to generate opt-in magazine subscribers from around the world. A SOCIAL MEDIA GROUP PRESENCE THE SOLUTION CRE8 Group developed a social media presence on Facebook and Linkedin called GlobalVision Magazine Group. Utilizing a large list of contacts and other targeted industry groups, we were able to quickly establish the new publication within its market space all in a matter of weeks. 80% ORGANIC SUBSCRIPTION RATE THE RESULT Within the first 2 weeks of launching the Facebook and Linkedin groups, Beka Publishing has experienced an overwhelming opt-in subscription response and continues to receive daily subscribers. In addition, both GlobalVision as well as ChannelVision Magazine websites have seen a 4 times increase in daily traffic. By developing a social media presence, CRE8 Group was able to: Inexpensively advertise to a global target market Generate an organically grown opt-in email and mailing list Acquire new paid advertisers Establish a presence as industry experts and thought leaders Generate additional opt-in subscribers for its sister publication, ChannelVision Magazine 4708 W Knights Avenue . Tampa FL 33611 . P: 813.649.8504 . F: 813.600.5919 www.cre8groupinc.com