CRE8 Group Marketing and Public Relations Presentation
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The document outlines a comprehensive marketing and communications plan proposed by CRE8 Group for an unnamed telecom company. The plan includes developing case studies, white papers, and targeted advertising. It also details strategies for social media, public relations, website development, and generating qualified sales leads through various marketing channels like events and direct mailings. Bi-weekly status meetings are recommended to ensure internal communication and satisfaction with the multi-pronged marketing approach.
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CRE8 Group Marketing and Public Relations Presentation
- 1. Marketing & Public Relations Presentation for All-Inclusive Services
- 2. 09/21/09 www.cre8groupinc.com Goals : Create a comprehensive marketing & communications plan that is amplified through each sales & marketing initiative Ensure all marketing materials (ie., website, e-newsletter, collateral, event planning) amplify this marketing plan Build & foster market recognition and branding in order to penetrate key technology intensive users A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 3. www.cre8groupinc.com Proposed Marketing Strategy: Case Studies and White Papers Detailed Trade Show Planning Expert Event Planning Targeted Advertising Presence 09/21/09 A Full Service Marketing & PR Firm Specializing in the Telecom Sector Social Media Development Marketing Timeline Media & Public Relations Branded Sales Collateral Enhanced Website Presence Qualified e-Newsletters & e-Mails
- 4. 09/21/09 www.cre8groupinc.com Marketing Timeline Calendar your company’s marketing & PR initiatives including any/all website updates, e-newsletter, collateral, press releases, case studies, etc. value adds of timeline include: ensures marketing collateral is ready for specific company due dates (ie. client meetings, events etc.) ensures all collateral has similar streamlined messaging & branding ensures a roadmap for your company & CRE8 Group so all promised elements are delivered A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 5. 09/21/09 www.cre8groupinc.com Media & Public Relations Write compelling press releases on latest company news Distribute press releases to a targeted list of journalists CRE8 Group strongly recommends distributing releases on news wires for optimal exposure (approx. $800/release for US exposure) Ensure productive meetings & interviews with industry journalists Promote press clippings on the website & in the media kits Establish a daily news clippings system (approx. $300/year for keyword clippings) Research and arrange speaking opportunities at industry trade shows and meetings Join client prospect industry associations A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 6. www.themegallery.com Advantages Of Public Relations Very Credible Low Cost Not Considered Clutter Ability to Reach Specific Groups Image Building A Full Service Marketing & PR Firm Specializing in the Telecom Sector Lead Generation
- 7. 09/21/09 www.cre8groupinc.com Branded Sales Collateral Create/enhance new sales collateral slicks which reposition the company’s products and services for optimal marketing efforts Create PowerPoint presentation templates for prospect proposals that enforce corporate branding & messaging A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 8. 09/21/09 www.cre8groupinc.com Enhanced Website Presence Revise site content and/or design to amplify your company’s corporate messaging & products Work with your company to ensure streamlined branding and user friendliness Ensure optimal keywords and meta tags are used for search engine pick-up Post all new press releases, news clippings, newsletters and promotions so site is well-maintained and re-visited A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 9. 09/21/09 www.cre8groupinc.com Qualified e-Newsletters & e-Mails Develop e-newsletter and/or corporate e-mail template to further enhance your company’s branding and storylines with design appeal to drive & monitor readership Optional: write monthly content and distribute via the CRE8 Group email distribution service. Advantages include: Automatically updates email lists Reports on click-throughs and responses Abides by internet email regulations to avoid blacklisting A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 10. 09/21/09 www.cre8groupinc.com Case Studies and White Papers Write, edit and post/promote your company’s case studies and white papers to be used as sales tools to attract new customers/revenue Research online venues to offer case studies for downloading This will build your company’s email list, generate prospect leads, and reinforce your company’s brand and identity in the marketplace Case studies and white papers will be written as easy references/blueprints for client prospects Case studies and white papers will further promote your company’s’s branding and unique industry positioning and expertise A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 11. 09/21/09 www.cre8groupinc.com Detailed Trade Show Planning Identify key trade shows for your company to attend and/or exhibit (CRE8 Group will attend and manage key tradeshows) Ensure trade show attendees and prospects are aware of your company’s presence at upcoming shows through various pre-show marketing and public relations Send and track e-mail blasts and postcards to prospects and attendees with consistent event branding Further market show attendance through e-newsletters, on website, in press releases etc. to ensure industry awareness Manage all event vendors to ensure well-branded and well-executed event Maintain and distribute trade show budget updates regularly A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 12. 09/21/09 www.cre8groupinc.com Expert Event Planning Ensure well-attended events by writing, designing and distributing professional invitations (online and/or in-print) Send and track e-mail reminders to invited guests with consistent event branding Further market event through e-newsletters, on website, in press releases etc. to ensure industry awareness Manage all event vendors, including caterer, florist, lighting, A/V etc, to ensure well-branded and well-executed event CRE8 Group will attend and manage events Maintain and distribute event budget updates regularly A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 13. 09/21/09 www.cre8groupinc.com Targeted Advertising Presence Create print and online advertisements that maximizes your company’s corporate messaging, branding & benefit statement Select key trade magazines, websites and trade shows to showcase this advertising Ensure accurate ad campaign deployment (i.e. contract negotiations, updated ads in targeted magazines, etc.) Maximize the magazine/vendor relations to optimize press mentions & partnerships A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 14. www.cre8groupinc.com Control of Message Consistency And Brand Awareness Targeted Audience Advantages of Advertising Qualified Sales Leads 09/21/09 A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 15. www.cre8groupinc.com Public Relations Online Advertising & Social Media Print Advertising Events Direct Mailings* Marketing is a multi-pronged approach to branding, lead generation, and ultimately sales. 09/21/09 *i.e. e-newsletter, e-mail, postcards, etc. A Full Service Marketing & PR Firm Specializing in the Telecom Sector Sales
- 16. 09/21/09 www.cre8groupinc.com To Ensure Satisfaction and Internal Communications: Bi-weekly meetings to review each marketing and PR initiative (depending on your availability) A calendar of upcoming events, promotions, press releases etc. to be reviewed and revised monthly, if necessary A quarterly review CRE8 Group will work with any/all of your company’s executives, designers and/or marketing professionals to ensure corporate streamlining of ideas & brand A Full Service Marketing & PR Firm Specializing in the Telecom Sector
- 17. CEO CRE8 Group (Virtual Marketing Dept) Sales Dept www.cre8groupinc.com 09/21/09 A Full Service Marketing & PR Firm Specializing in the Telecom Sector Organizational Reporting Structure
- 18. Thank You! 4708 W Knights Ave Tampa, FL 33611 813-649-8504 813-220-5512 (cell) 813-600-5919 (fax) [email_address]