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Creating A Great
Book Trailer on
A Budget
By Will Kesling Pennwriters 2013
#pennwriters @willkesling
Hello!
My Story
Budgets
Is this even a good idea?
http://www.slideshare.net/fullscreen/kesling/
creating-a-great-book-trailer-on-a-budget/1
#pennwriters @willkesling
What can we do with what we have?
How do we do it?
How do we promote it?
How do we measure our results?
What did we learn?
What will we do next?
#pennwriters @willkesling
My Goal.
 Is to give everyone a better understanding of
what a book trailer is and what it is not.
 I want to provide links and resources
 I want to talk realistically about book trailers
 I want to talk about using a Lean process
 I want to talk about going beyond the
Tupperware circle.
#pennwriters @willkesling
Q. What on earth is a book trailer?
#pennwriters @willkesling
Hint:
Its not the the back of a semi truck making
deliveries to Barnes & Noble.
#pennwriters @willkesling
A book trailer is a video advertisement for a book
which employs techniques similar to those of
movie trailers to promote books and encourage
readers to buy the book.
#pennwriters @willkesling
No, Really. What is it?
#pennwriters @willkesling
Its the well designed label that compels you to
buy a bottle of wine youve never had before.
#pennwriters @willkesling
Its the hidden jungle path that sets your
curiosity into overdrive.
#pennwriters @willkesling
Its the atomic wings that your friends dare you
to try.
#pennwriters @willkesling
A book trailer is NOT...
#pennwriters @willkesling
A book trailer is NOT...
a magic bullet
#pennwriters @willkesling
A book trailer is NOT...
a secret formula to success
#pennwriters @willkesling
A book trailer is NOT...
a Willy Wonka Golden Ticket
#pennwriters @willkesling
Tell me more about this
magical book trailer that
will make me famously rich!
#pennwriters @willkesling
They dont exist.
A book trailer is a tool. How you use that tool can
make all the difference.
#pennwriters @willkesling
Well hell, how do I do
that?
#pennwriters @willkesling
Step One: Write a great book.
#pennwriters @willkesling
I know it sounds obvious but even if
you have an enormous budget you
can still...
#pennwriters @willkesling
Water World the bed!
#pennwriters @willkesling
Step Two:
Software. video editing
For Mac: ( free )
Apple iMovie http://www.apple.com/ilife/imovie/
Avidemux http://fixounet.free.fr/avidemux/
Blender http://www.blender.org/download
ZS4 Video Editor http://www.macupdate.com/app/mac/20754/zs4-video-editor
HyperEngine-AV http://sourceforge.net/projects/hyperengine/
For PC: ( free )
-Windows Movie Maker Windows Movie Maker 2.6
- Virtual Dub VirtualDub
-Zs4 Video Editor T@b ZS4 Video Editor
-Wax Wax
#pennwriters @willkesling
Step Three:
Software. sound editing
For Mac: ( free )
Audacity http://audacity.sourceforge.net/
Wavosaur http://www.wavosaur.com/
Wavepad Wavepad Sound Editor
Dj Audio Editor http://www.program4pc.com/dj_editor.html
Power Sound Editor Power Sound Editor Free
For PC: ( free )
Waveshop http://sourceforge.net/projects/waveshop/
Acoustica Basic Edtion http://acondigital.com/
MP3 Gain http://mp3gain.sourceforge.net/
MP3 Quality Modifier http://www.inspire-soft.net/
#pennwriters @willkesling
Speaking of Sounds!
Where can I get music, ambient backgrounds, and
effects?
Audio Jungle http://audiojungle.net/
Free Stock Music http://freestockmusic.net/
Free Public Music http://freepublicmusic.com/
#pennwriters @willkesling
Now that we have video and sound editing
software we need to answer some questions.
What kind of trailer our we making?
Are we shooting our own video?
Will the video(s) be stock?
Are we just using moving pictures?
Do we have the equipment to shoot our own video?
What is our budget?
Is this a D.I.Y or are we paying professionals?
What is the average cost of a trailer?
Should I even do this?
#pennwriters @willkesling
Answering those questions is easier when you
have the end goal in mind.
What is the goal of your trailer?
Usually its to drive awareness and sales.
How are we measuring success and what does
success look like?
#pennwriters @willkesling
How do we tell a
compelling story in only
60 seconds or less?
#pennwriters @willkesling
In order to make a good trailer for your book you
have to take your book apart. Break it down into
some basic blocks.
What is the core story?
Who is/are the important character(s)
How can we visually tell this without giving too
much away?
Think of the trailer as its own story. Independent
from the book.
#pennwriters @willkesling
After you have your story broken down into
pieces....
#pennwriters @willkesling
Edit, edit, edit....
#pennwriters @willkesling
If each block gets 5
seconds then you only
have 12 blocks.
#pennwriters @willkesling
1.title and author
2. BlockA
3. BlockB
4. BlockC
5. BlockC
6. BlockD
7. BlockE
8. BlockF
9. BlockG
10. BlockH
11. Block H
12 title and author
#pennwriters @willkesling
There arent any rules but you
should probably at least have the
title of the book, the author and a
call to action.
Then with the remaining time, sell
your story.
Make the user feel something.
#pennwriters @willkesling
Once you have your basic idea in
mind. Pick some music that fits into
the time.
In your head image the sequence
that match music. This will change
your sequence order and lengths.
It is much easier to storyboard with
music then it is to hire a composer or
find music to match afterwards
#pennwriters @willkesling
Make a proof of concept. You dont
need an expensive camera. Most
smart phones will give you a pretty
decent video to test.
#pennwriters @willkesling
The idea is to get a prototype video
out and to test it with readers. Get
their feedback and iterate on the
video.
The bigger the time loop between the
start and finish, the bigger the
chance fro failure. Fail often and fail
fast.
#pennwriters @willkesling
Once you have a video that is getting
good response, then we can think
about spending money to promote it.
#pennwriters @willkesling
Google add words
Google Ad Network
Facebook Fan Page
Twitter Followers
Youtube
Vimeo
sites for submitting your trailer
Ad

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Creating A Great Book Trailer On A Budget